facebook monitoring and metrics

Blog Post

Users who want to see all updates from friends can be at the mercy of Facebook’s News Feed algorithm with the default setting, but there is a way to get around this through lists. Users can create lists of their friends (useful if they want to see...
M+R Strategic Services and the Nonprofit Technology Network last week released a report about Facebook benchmarks that seems to validate a lot of current assumptions and sheds light on previous unknowns. The report analyzed Facebook Insights from...
Among the tools Facebook is releasing today in conjunction with New York's annual Advertising Week are a new dashboard to measure the reach of individual Page posts, an API to allow third-party agencies build their own tools on top of this new...
Last week public relations and measurement professionals met in Lisbon for a  Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications).   Of interest, was an workshop that was designed to begin setting...
You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. It works sort of like an online mortgage calculator. Just...
In this post, Marcel LeBrun wants to expand your “field of listening” and dive into a best practice that a brand can undertake: growing your Share of Conversation.
Most brands and nonprofits have received the memo: To succeed in today’s interconnected world, you need to listen to what your supporters and customers are saying about you. With the new year still fresh, you may be finally ready to put into place a...
Ready for a listening program? There are a wealth of free monitoring tools to choose from. Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services. Just remember: Free...
Beth Kanter is working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments.  Part of the process includes regular check-in calls to reflect on what we're learning. ...
The first question you should ask yourself as a fundraiser is, "Do I have my most basic online outreach in place?" You shouldn’t be committing staff to Facebook if you don’t have a decent website home page or can’t email supporters.

Publication

Should your organization be using Facebook? Nonprofits are increasingly told that they “need to be on Facebook,” and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits...
Leveraging Facebook for SEO - Social SEO - is a huge untapped opportunity. As search engines increasingly look at social media for relevant content and signals of authority, Facebook Pages become highly valuable company assets that must be optimized...

Video

Video on how to measure Facebook page fan growth and fan engagement with Insights by @johnhaydon

Web Resource

Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page...