As part of Facebook’s efforts to make their site a central hub for web activity, the subscribe button was its way of allowing users to gather information and follow famous or respected personalities without either side having to befriend each other.
Fresh on the heels of last week’s tornado disaster, the American Red Cross and Dell have unveiled a social media crisis monitoring center at the Red Cross’ Washington, D.C. headquarters. The command center, formally called the American Red Cross Digital Operations Center, will track Twitter,...
It’s not often that a half hour online documentary about conflict in an African country gets over 7 million views in the space of two days. But that is exactly what ‘Kony 2012′, a video produced by non-profit Invisible Children and directed by Jason Russell, has achieved.
Top national brands have signed up for AmEx's new program with Twitter, the partnership unveiled Tuesday that allows consumers to get cash back by syncing their credit card and social media accounts. Best Buy, McDonald's, Whole Foods, and Zappos are just a smattering of the merchants that jumped at...
We're living in a time of uprisings — you just have to pick up the newspaper to know that. Depending on what day it is, you're apt to find front-page stories of folks taking to the streets in Russia, Syria, Greece, India, you name it. Even in the U.S., we've seen the Occupy Wall Street movement....
Most nonprofits have not yet upgraded to the new Facebook Timeline for Pages design, but as more and more admins begin to realize that the Timeline design and tool set is much more than just uploading a photo to the top of your page, I think we’ll see many of ourfavorite nonprofits take the leap...
Facebook made it official today on the Today Show no less. The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages. But Facebook hasn’t played god with us and flipped the switch – they’re actually giving us a month to absorb...
The internet has opened many doors, and Craig Newmark was one of the first entrepreneurs to help open them and start making a difference, back in 1995. Craig is the founder of Craigslist, the web-based platform where people can help each other with everyday needs. It is now one of the 10 most-...
With Facebook Timeline‘s takeover of personal profiles complete, the social networking giant is unleashing its latest greatest invention upon brand Pages, too.
The common view that Facebook "likes" equate to brand engagement took a hit last month when the Ehrenberg-Bass Institute shared some interesting data with us. Researchers found that less than 1% of fans of the 200 biggest brands on Facebook actually engaged.
Lately, we’ve watched as images – from photos to infographics – have taken over the web. As photos take over Facebook newsfeeds and Pinterest explodes, I see so many people trying to accomodate an image-centric process into their digital curation. Have I lost you yet with all the buzz words and...
Recently I conducted a workshop on the topic of creating a social media strategy to a group of budding entrepreneurs. It’s a big, meaty topic, and no two strategies are ever developed in the same way. Over the years, I’ve developed a methodology of what goes into strategy development, and focused...
Here are some of the latest tweets in real time from those we follow. We’ve used popular hashtags (keywords) to find specific tweets about this subject.
