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May
14
2013
Social media has emerged as a major player in disaster response, with Facebook, Twitter and Instagram having all facilitated rescue and relief efforts during multiple natural disasters. And with 867,000 people affected each year by these tragic...
Apr
29
2013
Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “Advancing Social Media Measurement for Foundations.” The participants were a cross-disciplinary group and included people...
Apr
29
2013
By now you’ve heard about Pinterest, the social site that allows people to share images and videos, follow boards and people, and re-pin stuff they find interesting. But have you optimized your website for Pinterest? Why should you care about...
Apr
18
2013
Like you, my heart and head are heavy in the wake of the Boston Marathon bombings on April 15. Especially since I feel so helpless. Here are my right-now recommendations for your organization’s response to this crisis and to others that,...
Apr
16
2013
Boston Marathon Explosion
Two explosions at the finish line of the Boston Marathon have killed 2 and injured more than 100, with reports constantly changing as new updates flood in. As is now par for the course, news of the disaster broke first on Twitter, and the...
Apr
08
2013
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users. Facebook Graph Search is very different from Google search. With Graph Search — which is still in the process of being...
Mar
27
2013
Flipboard
With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in the space quickly heating up, Flipboard is launching what it calls customizable "...
Mar
26
2013
The dos and don’ts of hosting a Facebook contest Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, marketers. If you’re confused about Facebook’s terms for promotions and...
Mar
25
2013
If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit’s avatar which ultimately results in more followers and click-through rates. Twitter itself...
Mar
21
2013
Facebook updated their guide to help nonprofits build their organization's presence on the world's top social media platform.
Mar
18
2013
A lot of people want Flattr — or something like it — to work. Monetizing online content is a continuing problem, and micropayments may provide a solution. Flattr is probably the best-known exponent of these virtual tips, or “microdonations” as it...
Mar
18
2013
Feedly, a news aggregator which promised to make the migration from Google Reader — which is being shut down on July 1 — seamless, has already seen an influx of over 500,000 Reader users.   "More than 500,000 Google Reader users have joined the...

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