Social Media Publications

Today information isn’t broadcast. It flows. No medium lets communications professionals see and enter the flow of information better than Twitter. A new Fenton guide shows you how to use Twitter as yourself and on behalf of your organization.
Marketing gurus (and married couple) Aaker and Smith turn Aaker's popular class at the Stanford Graduate School of Business into a handbook on using the power and popularity of social media to do good in the world. They employ real-world examples--an e-mail campaign to register bone marrow donors for hard-to-match patients, a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces, Obama's grassroots...
Learn more about connecting to your supporters on Facebook.
Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This...
In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
Should your organization be using Facebook? Nonprofits are increasingly told that they “need to be on Facebook,” and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits actually seeing results, or is Facebook a bandwagon for nonprofits that’s not going anywhere?
Millions of conversations happen on Facebook. Make sure your cause is part of them.
Leveraging Facebook for SEO - Social SEO - is a huge untapped opportunity. As search engines increasingly look at social media for relevant content and signals of authority, Facebook Pages become highly valuable company assets that must be optimized for SEO.
Ever heard of an internal entrepreneur? You might know the type. They're kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards innovation and doesn't shut it...
Podcasting allows anyone with a computer and an Internet connection the chance to become a DJ or talk show host with a potentially vast audience. But with corporate media giants like Disney, NPR, and CBS muscling into the market, how can Jane and Joe Podcast attract an audience? This essential guide, based on the author’s extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast...
Today, when multiple organizations are chasing the same dollars, volunteers, citizen advocates and business sponsors and volunteers, standing out from the crowd is critical to success. Standing out enables your organization to connect—with a prospective donor or program participant, or a student interested in starting a cause chapter at his high school. And you have to connect to convince.
Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for...

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