Today information isn’t broadcast. It flows. No medium lets communications professionals see and enter the flow of information better than Twitter. A new Fenton guide shows you how to use Twitter as yourself and on behalf of your organization.
Marketing gurus (and married couple) Aaker and Smith turn Aaker's popular class at the Stanford Graduate School of Business into a handbook on using the power and popularity of social media to do good in the world. They employ real-world examples--an e-mail campaign to register bone marrow donors for hard-to-match patients, a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces, Obama's grassroots...
Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This...
In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
Should your organization be using Facebook? Nonprofits are increasingly told that they “need to be on Facebook,” and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits actually seeing results, or is Facebook a bandwagon for nonprofits that’s not going anywhere?
Leveraging Facebook for SEO - Social SEO - is a huge untapped opportunity. As search engines increasingly look at social media for relevant content and signals of authority, Facebook Pages become highly valuable company assets that must be optimized for SEO.
According to Facebook, more than 30 billion pieces of content are shared on the social networking site each month. Trying to filter through this content and get your message to the forefront is often difficult. You've probably asked yourself "When should we post?", "How often?", "When are fans most likely to engage?". We hear you and through our research, we've developed a comprehensive guide to answer your questions around Wall posting.
Ever heard of an internal entrepreneur? You might know the type. They're kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards innovation and doesn't shut it...
Facebook Pages are a free product for organizations, public figures, businesses, and brands to express themselves and communicate with people on Facebook.
Podcasting allows anyone with a computer and an Internet connection the chance to become a DJ or talk show host with a potentially vast audience. But with corporate media giants like Disney, NPR, and CBS muscling into the market, how can Jane and Joe Podcast attract an audience? This essential guide, based on the author’s extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast...
Here are some of the latest tweets in real time from those we follow. We’ve used popular hashtags (keywords) to find specific tweets about this subject.
