Today, when multiple organizations are chasing the same dollars, volunteers, citizen advocates and business sponsors and volunteers, standing out from the crowd is critical to success. Standing out enables your organization to connect—with a prospective donor or program participant, or a student interested in starting a cause chapter at his high school. And you have to connect to convince.
Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for...
Are social media channels working to help nonprofits engage their current audience? Recruit new supporters? Raise money? This 20-page Idealware report provides the results of our survey of 459 nonprofit staff member actively using social networking for their organization. It summarizes what nonprofits are using, and how well they th ink it works, for tools including Facebook, Twitter, MySpace, LinkedIn, blogs, photo sharing, and video sharing...
This eGuide identifies the key questions your company should ask before initiating a cause marketing campaign and outlines the five steps to success. Recent online social good case studies, in addition to general cause marketing examples, provide recommendations for best practices and lessons learned to inform your next campaign. Further, this guide is summarized in a handy checklist to direct your campaign development.
Social media has become one of the hottest topics in the nonprofit sector for organizations of all sizes and across verticals. What started out as a way to reconnect with friends and family has grown into a means for nonprofit organizations to spread awareness about key issues, mobilize supporters, raise funds and create online advocacy movements. Despite its wide-spread adoption, many organizations still have questions about how to use social...
The purpose of this white paper is to help association executives create effective social media policies for themselves, their staff, and key volunteers. Social Fish’ll use our own social media guidelines as a template. Social Fish’ll show you the building blocks we used to write the guidelines, and explain what risks each section is meant to address. Social Fish hopes you will feel free to use it, edit it, and put it into language consistent...
The internet is now deeply embedded in group and organizational life in America. A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are...
Virtually every nonprofit realizes that, pretty soon, social media will no longer be optional. Already several nonprofits ranging from small local groups to international organizations have demonstrated that social media offers unique opportunities for advocacy and fundraising, and for catalyzing change. So if your nonprofit is ready to make the leap into social media, how do you go about it? Most of the information and pointers out there are...
For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks. Reveals...
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
In 2007, the Case Foundation launched its first public grants program, the Make It Your Own Awards (MIYO), which challenged people from all walks of life to discuss what matters most to them, decide what kind of community they want, and take action together. With nearly 5,000 applicants and more than 15,000 voters, the program involved the public in nearly every aspect of decision-making, and used the latest web 2.0 tools to empower applicants...
Here are some of the latest tweets in real time from those we follow. We’ve used popular hashtags (keywords) to find specific tweets about this subject.
