strategy 101

Blog Post

by Mashable
  Whether it’s keeping up on the latest web memes on Reddit or Tumblr, following your favorite comedians onTwitter, profesionally networking on LinkedIn, or staying in touch with college friends on Facebook, social...
by Read Write Web
If you are trying to plan out your enterprise's social media activities, it helps to have a playbook. Several companies have produced such a document, ranging from a few pages to more extensive tomes, and I wanted to give you some tips to preparing...
by Mashable
Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of “Likes”, comments and retweets don’t mean anything. Instead, they point to a fans’ level of investment, loyalty and engagement to determine whether social...
by Beth's Blog
At Zoetica, we’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab.   There are two cohort groups, one working on strategic use of a single channel and a more advanced...
by ClickZ
I've worked with hundreds of businesses and trained thousands of individuals in social media marketing, and one of the biggest mistakes that I see from companies of all sizes is a failure to plan. Many businesses hear about Facebook and Twitter and...
by Mashable
  Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.   That’s why it’s critical to build a content strategy into your social...
by Socialbrite
At the National Conference on Volunteering and Service — which some folks call “the Super Bowl of nonprofit conferences” — George Weiner and I teamed up on one of the most successful Social Media for Social Good Bootcamps that Socialbrite has put on...
by Frogloop
A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks.  This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online...
by Socialbrite
Your social media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things. That last part, metrics, is frequently overlooked, partly because the tools for measuring are still maturing and partly...
by Beth Kanter
Last week public relations and measurement professionals met in Lisbon for a  Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications).   Of interest, was an workshop that was designed to begin setting...
by Mashable
What once existed as a webpage now finds expression as an update on Facebook, a bit.ly link, a tweet, an email link or a reblog on Tumblr. Welcome to the age of “traveling content.”  The five strategies are: Create Quality Content, Organize Around...
by Mashable
The emerging conversation is not if we will be connected but is instead, “How can we effectively and productively connect?” Now that we can get constant updates on just about every aspect of our friends’ lives, how do we receive that which is...
by Nonprofit Tech 2.0
For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve watched the early adopters of MySpace in 2005 propel themselves into the national...
by Beth Kanter
I’ve been a little obsessed with using sticky notes in workshops as a reflection and visualizing tool for network and social media strategies.    At a recent all-day workshop,  I used them to help participants consolidate what the learned in the...
by Amy Sample Ward
Today, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day. Ultimately, it’s less about the amount of time and more about the...
by Mashable
The only thing better than unwrapping a shiny new train set or a brand new pony is being able to give a meaningful (or awesome) gift to someone else. While your wish lists might be loaded with requests for iPads or an Xbox Kinect, there are lots of...
by Mashable
Throughout the non-profit world, organizations struggle with social media’s impact on the volunteer and donor cycle. The rise of “slacktivism” — doing good without having to do much at all — challenges organizations to rethink the way they cultivate...
by Beth Kanter
One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics.  Beth Kanter has also been...
by Beth Kanter
Here's a question Beth Kanter gets all the time: How much time and resources does it take to implement social media?
by Canada Helps
Building a Social Media Plan
by Primal Media
Social Media for Nonprofits
by Amy Sample Ward
Today was the first webinar in the Storytelling & Social Media series from NTEN and TechSoup Global.  Amy Sample Ward happy to say that she had the great honor of serving as the speaker for the webinar and had a ton of fun.  It’s always a little...
by Socialbrite
Should small nonprofits wade into the sometimes daunting terrain of social media? Increasingly, the answer is: Yes, because that’s where their members and supporters are, and social media is the most effective way to reach them.
by ReadWriteWeb
ReadWriteWeb decided to take a look at what web-based tools exist to make running and organizing a non-profit or charity organization easier. It turns out, there are many of them. They've organized the cream of the crop into the tool kit presented...
by Frogloop
You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. It works sort of like an online mortgage calculator. Just...
by One Forty
Many companies have realized the potential of social media and the impact it can have on a brand’s awareness and competitive advantage. However, some of those companies are unsure where to start. Read more!
by NetWitsThinkTank
Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. While it’s easy setup a Twitter account and start tweeting, it’s much more difficult to tie that activity back to outcomes. That’s why it’s important to...
by Socialbrite
Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. It isn’t something that lives in its own department, nor does it have staff that are separate from the rest...
by Emily Yu
I think we can all agree that there’s quite a bit to learn when it comes to social media. Whether it’s questions about how to communicate with members through Facebook or how to get started on Twitter—the “do’s” and “do not’s” of social media are...

Organization

by drupal
Find resources for nonprofit practitioners just starting out with social media integration. Here you'll find case studies, worksheets, and links to guide the development of your first social media plan. Start here to plan your strategy, navigate...

Publication

by drupal
Today, when multiple organizations are chasing the same dollars, volunteers, citizen advocates and business sponsors and volunteers, standing out from the crowd is critical to success. Standing out enables your organization to connect—with a...
by Guest Blogger
by Guest Blogger
Are social media channels working to help nonprofits engage their current audience? Recruit new supporters? Raise money? This 20-page Idealware report provides the results of our survey of 459 nonprofit staff member actively using social networking...
by Guest Blogger
This eGuide identifies the key questions your company should ask before initiating a cause marketing campaign and outlines the five steps to success. Recent online social good case studies, in addition to general cause marketing examples, provide...

Web Resource

by drupal
The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter.