twitter monitoring and metrics

Blog Post

by Socialbrite
Your social media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things. That last part, metrics, is frequently overlooked, partly because the tools for measuring are still maturing and partly...
by Beth Kanter
Last week public relations and measurement professionals met in Lisbon for a  Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications).   Of interest, was an workshop that was designed to begin setting...
by Beth Kanter
Since Beth Kanter is going to be teaching the Listening Module for the WeAreMedia workshop in February, she is going to write up some step-by-steps on how to do this with different monitoring tools. She starts with Twitter.
by Socialbrite
The three basic measurements: 1. Followers This number indicates reach. Your followers number is the number of people that have shown on interest in your Twitter stream. Track how your follower numbers grow by jotting it down every month or so in an...
by Radian 6
In this post, Marcel LeBrun wants to expand your “field of listening” and dive into a best practice that a brand can undertake: growing your Share of Conversation.
by Socialbrite
Most brands and nonprofits have received the memo: To succeed in today’s interconnected world, you need to listen to what your supporters and customers are saying about you. With the new year still fresh, you may be finally ready to put into place a...
by Socialbrite
Ready for a listening program? There are a wealth of free monitoring tools to choose from. Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services. Just remember: Free...