video for marketing

Blog Post

Videos are an amazing way to share your nonprofit’s story with supporters. But as with all forms of online communication, the goal should be to get that visitor to take an action. Thankfully, the YouTube Nonprofit Program has made it easy to add...
Online video is big and getting bigger. So much so that it’s rapidly changing the communications landscape. And we have some great models to work from.
Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts...
Whether you’ve been posting videos for a while, or you’re just starting out, YouTube Annotations are another tool that you can use to help your videos stand out from the crowd. And even better, with a little creative planning, annotations can add a...
How Nonprofits Can Use Video to Fundraise
In the past few weeks we’ve spent a lot of time talking about the various steps to creating great nonprofit videos, from planning your approach to shooting and editing. So now you have a great video which you are ready for the world to see, but the...
Nonprofit video contests are great. I think they are the most interesting type of online contests, and not just because I like watching YouTube videos. Aside from giving thousands of nonprofits a platform to tell the stories of their hard work and...

Organization

Lights. Camera. Help. is a nonprofit organization that is dedicated to encouraging other nonprofit and cause-driven organizations to use film and video to tell their stories. We do this through our education and volunteer match programs, screenings...