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Ecomagination: Eco-Friendly Beaut'y
A partnership between GE's Ecomagination campaign and HowCast has challenged YouTubers to create eco-themed videos to raise awareness. In addition to education and awareness, the event raised money for charity:water. See a sample video by Michelle Phan on green hair curling! Read more at http://www.socialcitizens.org/blog/whats-real-value-online-service-engagement
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