How to Implement and Exploit Social Media for Nonprofits, from Beth Kanter

Geared Up for Giving asks Social Media Guru Beth Kanter, the author of Beth's Blog: How Nonprofits Can Use Social Media, to share her wisdom with nonprofits interested in improving their web strategies with social media. She discusses both external issues, like brand management and fundraising, and internal ones, like intra-organizational expectations and roles.