Guide to Online Video for Nonprofits - Using Video Effectively (Part 6 of 7)
Everyone wants a viral video, but random people watching your video may not necessarily become donors or advocates for you. Thinking about video in terms of campaigns will help you retain audience and deepen engagement.
Established by Jean and Steve Case in 1997, the Case Foundation invests in people and ideas that can change the world. In our efforts to address social challenges, we unite the principles of entrepreneurship, innovation and technology to identify, test, prove and scale ideas and models designed to create exponential impact.