Measuring media impact in the social media sphere

KDPaine discusses the difference between measuring impact in traditional vs. social media and some common misconceptions organizations bring from one to the other.

More Videos You Might Like
Facebook for Business: How to Create Business Pages with Timeline
The New Myspace
Connecting for Good: Democracy on Steroids
Connecting for Good: Relationship Building
Connecting for Good: Take Back Control
Connecting for Good: Donation Proximity