Michael Smith, SVP Social Innovation, the Case Foundation, admits he's a convert to the benefits communications can bring to program work. 

As he says in this video, in his early days at the foundation, he thought his job was to create program strategy and then hand off his work to the communications team to think about what they can do with it. Not so anymore. Smith says his conversion came after seeing "the real benefits the communications team was bringing to the work we were doing."