A Message From SXSW: The Undiscovered Next Big Thing

For many years, SXSW has been the place to go to see the new thing, the new product, the new trend. Market leading products like Twitter took off when they launched at the annual Austin conference and hit shows like Game of Thrones and stars like Jay Z have flocked to Austin to join in the fun and be associated with the newest trends.

Each year as I head to SXSW, I can’t help but wonder what the “next big thing” might be that will have the conference abuzz. This year, it wasn’t a product and it wasn’t a personality. Instead, it was a powerful idea: double down on the secret sauce that has made America great by expanding the pool of entrepreneurs who are building great companies and bringing new innovations. And while the idea itself may seem simple, the potential for transformative impact is extraordinary. And for any investor, this idea represents a potential new source of innovation, talent and access to untapped markets.

This was my message and the message of the Case Foundation as we went to SXSW, but we didn’t expect to find similar sentiments echoing from the SXSW stage throughout the conference, in hallway conversations and at cocktail parties. And it was the central message in my fireside chat with Reena Ninan of CBS News. Like any “hot” issue, there is usually some arresting set of facts that serves to ignite passions. In this case, the data is so stark that it provides a great entrée for the topic more broadly. Consider this data on the state of venture capital investing in the United States:

At the same time, women owned firms are growing 5 times faster than the national average. And a growing body of data reports that both women-run firms and firms with diverse teams, outperform their counterparts. First Round Capital, for instance, reported when it separated out performance in its portfolio of companies, it found that female-led firms outperformed their counterparts by 60%. Traditional investing is starting to realize that perhaps diversifying leadership is a business imperative to boost performance, with the point driven home most clearly from State Street Global Advisors, with trillions of dollars of assets under management, State Street placed a bronze statue of a young girl staring down Wall Street’s bull, and matched it with a message that they will use their proxy power if needed to ensure those firms in their portfolio diversify leadership. Sure, investing in more women and people of color is a social justice issue, but it is also a powerful economic opportunity for investors and for our nation.

This was the topic of a Ted Talk I gave a few months ago and it was great to see the SXSW attendees engage so eagerly on this subject—from world-class investors looking for paths to these untapped segments, to reporters hearing from more diverse voices and perspectives on the panels they led, to entrepreneurs from these segments asking how they can find the funders who get this and are willing to listen to good ideas, no matter the gender, color of skin or geography.

And I was not alone at SXSW in talking about these issues.

  • Beth Comstock, Vice Chair of GE, spoke eloquently about the efforts GE was taking to look for great ideas in more diverse places and how they were building more flexible workplace rules so all could succeed at GE.
  • Aspect Ventures founding partner Theresia Gouw, BBG Ventures President and managing partner Susan Lyne, and Joyus founder/CEO and angel investor Sukhinder Singh Cassidy joined Fortune senior editor Kristen Bellstrom on a panel on Monday to talk about the lack of diversity in VC funding for women and share suggestions about steps to take to change the status quo.
  • Dan Lyons, a tech journalist, former Silicon Valley screenwriter and author of the New York Times best-seller, “Disrupted: My Misadventure in the Startup Bubble” spoke in his SXSW panel about how “bro culture” and bias were holding back the industry and how we had to change the way they thought about hiring and promoting to ensure our most actively funded companies did not become too insular.
  • And Case Foundation chairman (and my husband), Steve Case, talked about the “Rise of the Rest” initiative that he runs separately from the Foundation, spotlighting and funding entrepreneurs across America, from places between the coasts that investors often ignore, but where the vast majority of our Fortune 500 companies in America were started.

And the programing and general conversation around SXSW supported this yearning for more leadership and support for a wider community of innovators. At the National Geographic venue on 6th street, National Geographic Explorers who came from non-traditional backgrounds were greeted by thousands of SXSW attendees. These included Albert Yu-Min Lin, who spoke about maintaining his passion for exploration after losing a limb, and how those in the field have the responsibility to tell the stories and make a difference. David Lang, who is designing and building underwater robots that are being used by citizens to explore oceans, rivers and lakes in ways that have never been accessible to non-academic and government officials; and Erika Bergman, who leads Google Hangouts as she pilots her submarine so all can get the chance to see the discoveries she is making thousands of feet underwater. All of these Explorers leveraged their unique backgrounds and passions to explore in ways that were outside the norm, bringing new perspectives to their work and opening doors to citizen science that had previously been closed.

Finally, this call for a wider pool of innovators was echoed by Vice President Biden as he made an impassioned plea at SXSW to support cancer research. He called on SXSW attendees to use their diverse skills and backgrounds to participate in cancer research, trials and to lend their minds and access to improve detection, prevention and treatment of cancer. In calling on more innovative thinking and engaging more diverse participants, Vice President Biden said “If we did nothing more than break down the silos preventing greater collaboration because of the way the system has been built up—not intentionally—over the last 50 years, we can extend the life of a lot of people with cancer.”

While SXSW is often known for opening our eyes to new products, this year’s SXSW was a venue where the message was clear: the next undiscovered big thing is people and the innovations that those not traditionally in the mainstream can bring to the table. Frankly, it was a breath of fresh air and we, at the Case Foundation, stand ready to keep the momentum started at SXSW going so we can see real change in the faces and ideas of the innovators who power the next generation of ideas.

Millennials: The Rise of the Everyday Changemaker

Nearly a decade ago, the Case Foundation declared that the millennial generation (born 1980 to 1999) would fundamentally “change how change is made.” And, indeed they have. Whether it was breaking down traditional organizational structures; leveraging technology to disrupt fundraising, volunteerism and activism; modernizing social networks; or demanding new norms for transparency and impact from organizations; this generation has reshaped the social sector in ways that we could not have anticipated. Now, having disrupted the social sector, millennials no longer fit the traditional definition of a changemaker.

Today, the Foundation in partnership with Achieve, released the final installment of the 2016 Millennial Impact Report, which sought to understand whether a Presidential election context would change how millennials engaged with the causes they support. The Report is part of the larger, and longer term Millennial Impact Project, which seeks to amplify the voices of the millennial generation—more than 75,000—through research, discussions and convenings.

Our hypothesis going into the 2016 Report was that the presidential election would, in fact, change how millennials engaged in and with social causes. But—spoiler alert—after three waves of quantitative surveys and a deeper qualitative post-election survey, the results show it did not. A little counter-intuitive, right? This may have been our favorite Report yet exactly for that reason. The results seemed to challenge everything we thought we knew about this “next greatest generation” of changemakers.

Several top-line surprises from the data, include:

  • Millennials reject labels, and specifically the term “activist;”
  • Millennials identify more as “conservative-leaning” than “liberal-leaning”;
  • Millennials prefer creating change among family and friends, rather than large networks.

This generation may also have one more surprise left in store for us related to voter turnout. Prior to the election there was a great deal of speculation about whether or not millennials would show up to the polls on election day. Exit poll analysis from the 2016 election as reported by CIRCLE  (not affiliated with the Millennial Impact Report) suggests that “young people voted at a similar rate to 2012—close to 50 percent.” And while exit polls should not be considered conclusive, they do offer an early look at voter engagement on election day. What remains to be seen now is more definitive data with specific breakdowns of the demographics of those who actually voted—including geography, education, income etc.—to help us better understand the mindset of this generation of voters. As more definitive data specific to voter turnout is released over the coming months (e.g., the Census Current Population Survey), we will take a fresh look at our survey findings to better understand how millennials did, or did not leverage their power to vote and the impact that had on the election.

And so in the end, the most significant take away from the 2016 Report and the 2016 Election became less about whether this generation turns interest into action, but how this generation turns interest into action. Most notably, unlike older generations, their passion for creating positive change is a part of their everyday lives—influencing what they buy, the clothes they wear and the food they eat. For millennials, taking consistent positive actions every day or week is a fundamental part of their identity. In changing how change is made, members of this generation no longer see themselves as “activists” like their parents, but rather as “everyday changemakers.”

This evolved changemaker still engages in more traditional “activist” activities such as: rallies, crowdfunding and petitions on a variety of issues. At the same time they are also practicing more common day-to-day activities, such as: ordering lunch from a restaurant that sources its ingredients from local farmers; wearing clothing from brands with sustainable supply chains; and, using a ridesharing app to cut down on their carbon footprint.

We also identified three macro conclusions from the research that address the nuances of what it means to be an everyday changemaker:

  • Millennials are interested in specific social issues at the macro level, consistently identifying education, wages, health care, employment and the economy as the areas of most concern to them. They act, however, at the micro level, getting engaged primarily with issues that are or have been close to their personal lives.
  • Millennials are looking to effect change and make a difference through individualistic and personally gratifying action, but are doing so in a way that redefines and eradicates traditional labels.
  • Millennials as a rule don’t have much trust in government to do what’s right. Instead, they put more faith in themselves to create the kind of change they want to see. As a result, they are signing petitions, volunteering for causes, connecting on social media platforms and acting within their own circles as ways to incite change.

What remains to be seen now is how this generation will continue to influence the future of social change, organizations and politics more broadly. For now we are focusing on exploring the following questions:

  • What caused the recent increase in civic and political engagement over the past few months? Does this engagement represent a new level of involvement or is it simply a short-lived reaction to the outcome of the 2016 Presidential election?
  • Can we expect to see an increase in voting during the upcoming mid-term and 2020 Presidential elections?
  • What does success look like when it comes to their efforts to champion the issues they care about the most? What is the relative value of a retweet vs. a change in policy vs. a large turnout at a rally for millennials?
  • Who does this generation believe best represents its interests? Who do they believe is most effective when it comes to championing their interests? Leaders from government, business or nonprofits?

We at the Case Foundation will be watching closely over the course of this year in particular for any shift(s) in millennial engagement trends that may help to answer these questions. Already this year we have seen an acceleration and intensification of social sector engagement across all generations in America, not just among millennials. While we celebrate this everyday changemaking approach, we will watch carefully and report on how this generation participates in more traditional forms of civic engagement, such as voting.

All signs point to millennials continuing to support the causes they care about through a wide variety of actions. In an ideal world, as more values based choices become increasingly integrated into everyday life and millennials continue to increase their influence and impact, it is possible that the prioritization and amplification of this ethos will become a global norm, not just a generational one. Organizations, businesses and even governments would be wise to take heed of this growing trend as donors, volunteers, customers and constituents look to their local communities to create the impact they want to have in the world.

Be sure to check back in June for the release of the 2017 Millennial Impact Report at MCON 2017 where we will share new insights on the topic of millennial activism versus advocacy.

Working Toward “Zero Barriers” for Entrepreneurs

“After a long Great Recession hangover, entrepreneurship is finally rebounding in the United States. Entrepreneurs are driving a resurgence of business activity in America.” – Kauffman Foundation “Zero Barriers” Report

The Kauffman Foundation recently released their “State of Entrepreneurship 2017” Report noting a resurgence of entrepreneurship in the United States after a long-term decline. The report sets out several areas of growth key to ensuring entrepreneurship continues as an economic driver for all, first of which is a focus on women and people of color. The Case Foundation’s “inclusive entrepreneurship” movement focuses directly on democratizing entrepreneurship, through collaborations and learning opportunities with ecosystems and founders committed to reducing barriers to entrepreneurship faced by diverse entrepreneurs, and scale local pilots into national programs serving women and entrepreneurs of color. As we are on the same path, we are proud to have a partner like the Kauffman Foundation alongside us in the movement for inclusive entrepreneurship. At the core of our movement building philosophy is partnerships. We look to combine our strengths with those of our partners in the field to accelerate and catalyze progress toward a common goal. In the entrepreneurship arena, the Kauffman Foundation has long been one of those partners. From our early partnership in Startup America Partnership to today’s on bringing intentionality to leveling the playing field for all entrepreneurs through their Zero Barriers initiative.

Created with Ewing Marion Kauffman’s own entrepreneurial values at their core, the Kauffman Foundation has been a champion in fostering entrepreneurial communities and expanding entrepreneurship education programs in startups across the country. At the 8th Annual State of Entrepreneurship Address in DC on February 16, Kauffman President and CEO Wendy Guillies discussed how entrepreneurship has evolved, outlining current trends, barriers and opportunities for growth. The annual address was structured around the release of a new Kauffman Foundation report, highlighting three mega trends that are redefining the future of entrepreneurship in the U.S. However, the event and the structure of this report are not merely an assessment of the entrepreneurship field right now; rather, the Kauffman Foundation used this report to launch a new focus and dedication to their entrepreneurship work. The three mega trends from the report reflect changes in demographics, geographies, and approaches in entrepreneurship that Kauffman articulates as vital to address in their work and the work of others in this space. Identifying the gaps within each mega trend, the report serves as a strategic roadmap for engagement and a call to action and paves the way for the new “Zero Barriers to Startup” Initiative—a collaborative, nationwide effort to remove traditional barriers to entry for startups and empower entrepreneurs to pursue innovative ideas.

Mega Trend 1: New Demographics of Entrepreneurship

The entrepreneurial ecosystem is expanding and evolving, yet opportunity and empowerment divides across key demographics—particularly women and communities of color—have prevented entrepreneurship from being truly inclusive. While more than half of the U.S. population will be from communities of color by 2050, this trend is not accurately reflected in today’s composition of entrepreneurs. Historically marginalized and underrepresented communities often face higher barriers to entry, including lack of access to and cost of capital, which have implications on business profitability and opportunities to achieve scale. The report brings valuable data to this space, indicating that the average size of mature, non-minority-owned businesses is valued at $2.3 million in annual revenue, while those of similar size and growth stage owned by minorities are only valued at $1.6 million. Additionally, the entrepreneurship diversity gap comes at significant economic costs—if minority-owned businesses grew at the same rate as those of non-minorities, the U.S. would have more than one million additional employer businesses and as much as 9.5 million new jobs. Through initiatives like “Zero Barriers” and ongoing grants to women and minority entrepreneurs, the Kauffman Foundation joins the Case Foundation and the inclusive entrepreneurship movement to level the playing field and promote innovation across demographics.

Mega Trend 2: New Map of Entrepreneurship

Beyond the traditional hubs of the Silicon Valley and Boston, emerging startup ecosystems are forming across the country, particularly in mid-size metro areas. As we have seen through the Forward Cities collaborative in Cleveland, Detroit, Durham and New Orleans, innovations in technology and innovative financing models have unlocked new sources of capital and created pathways for entrepreneurs to scale their businesses. However, the entrepreneurial landscape is still a geographic patchwork—pockets of growth are largely concentrated in urban areas, while rural communities have experienced a drop in startup activity from 20 percent in the 1980s, to 12.2 percent today. To mend the urban-rural divide and promote geographic diversity, Kauffman Foundation’s “New Map” initiatives will focus on empowering entrepreneurs at the local-level and addressing the barriers to entrepreneurial growth among rural communities. We look forward to sharing the lessons we have learned through Forward Cities and the joint lessons of Startup America Partnership to ensure that entrepreneurs from across America have the opportunity to contribute toward America’s progress.

Mega Trend 3: New Nature of Entrepreneurship

The third mega trend informing the current state of entrepreneurship is tied to the evolving nature of the industry itself, and the unique role that technology has played in redefining the field. Leveraging technology in business development has spurred entrepreneurial innovation, created new markets in traditional industries and aligned financial and social incentives in new ways. While technological advancements make entrepreneurship more widely accessible, it has also had the dual effect of slowing net job creation across sectors. Kauffman shared an interesting snapshot comparison to bring this point home:

Technological disruption and increased automation has reduced demand for human capital, which could accelerate the growth of startups and early stage companies. At the same time, technology is only as powerful as those who invest in, adapt and successfully integrate it into their business practices. Moving in lockstep with advancements in technology, Kauffman is launching new educational models for entrepreneurship and identifying new opportunities for job creation.

While often reports can raise as many questions as they do solutions, the Kauffman Foundation’s Zero Barriers response will provide valuable resources and support for entrepreneurs and ecosystem builders across the country. The mega trends that the Kauffman Foundation identifies, particularly the new demographics and new map, are ones that the Case Foundation is specifically targeting through our inclusive entrepreneurship movement. The Case Foundation is honored to have the Kauffman Foundation as a partner in the movement to create a more inclusive approach to entrepreneurship.

Time to Tap All of America’s Entrepreneurship Potential

Entrepreneurs have been at the center of our American story for centuries. Indeed, entrepreneurs have powered our economy, fueled job growth and introduced innovations that have contributed to the quality of life we enjoy today. In fact, you could say that the American Experience is built on the backs of entrepreneurs who took risks because they believed that in America, anyone from anywhere could bring the next big idea to life.

While as a nation we celebrate our startup and innovation culture, any telling of this American story would not be complete without noting that a fundamental shift has taken place in recent decades in the funding of entrepreneurs and the new companies they build: venture capital. Venture capital is known for its role in funding select firms that have high growth potential. Indeed, many of the most celebrated American brands and businesses were fueled by an infusion of early venture capital into the companies, including Google, Airbnb, Whole Foods, Starbucks and Tesla. And the role of venture capital goes far beyond funding – it often brings with it strategic guidance for young entrepreneurs, access to an elite network of other successful business leaders and often serves as a magnet for follow-on funding by others. The economic impact of venture capital cannot be overstated. A 2015 study by Stanford School of Business on the subject had this to say: “Venture capital has profoundly changed the U.S. economy. It has become a dominant force in the financing of innovative American companies.”

Think of venture capital as the “secret sauce” of investments and resources that often make the difference as to whether a young entrepreneur breaks out with great success, or withers on the vine. But a growing body of data highlights a sobering fact: we aren’t tapping the full potential for innovation and ingenuity in this great nation because venture capital has favored a limited few – most of them men; most of them white. Indeed, research into where the venture capital is going reveals that only 10% of venture-backed companies had a female founder; only 1% had an African American founder. And 78% of all venture capital went to just 3 states: California, New York and Massachusetts, leaving the other 47 states to share just a quarter of the pie. Imagine the potential economic upside if more segments of society could compete for venture capital for their firms.

And the data shows the sectors being overlooked by venture capital are strong, vibrant and perform well.

Consider the data:

When it comes to performance in business, data suggests these groups can outperform the norms. For instance, Fortune reported that women-led companies perform three times better than the S&P 500. First Round Capital looked at their portfolio of investments and found that companies with a female founder performed 60% better than those with all-male founded teams. A McKinsey study reported that racially diverse companies outperform industry norms by 35%. And those other 47 states? They are the home of three-quarters of all Fortune 500 companies. There is a deep and rich history of innovation and business success between the coasts in America.

At the Case Foundation, we believe that this data, while arresting, represents a powerful economic opportunity to seize, simply by taking steps to be intentional in reaching out to find and fund new, high growth and innovative startups from broader segments of society. By building onramps to funding, networking and mentoring for all sectors of society, we can expand economic opportunities more broadly and tap markets that have been underserved. We know that investors and, frankly most of us, connect to people with similar experiences. As 93 percent of investing partners at the top 100 venture firms are men, they will need to consciously step outside their comfort zones. But the data and the opportunity outlined here speaks directly to why many joined the venture capital field in the first place. We think funding entrepreneurs who see things a little differently and who develop innovations that tap new markets is at the center of the venture capital world and those who open doors to a more diverse pool of innovators will be pleased with what they find.

And we are not alone in our excitement for the opportunities that will come from infusing new energy and new perspectives into the country’s entrepreneurial ecosystem. Our partners in this work, the Kauffman Foundation, have championed initiatives to expand entrepreneurial growth and just this month launched a campaign to lower barriers to entry for new businesses and to “develop solutions and empower more entrepreneurs to pursue their ambitions.”

As part of this movement, we have launched the Medium publication #FacesofFounders, designed to elevate a discussion of entrepreneurship, race, place and gender. We welcome you to engage with this conversation, share your story and hear from founders of all backgrounds, at all stages in their startup journey, to highlight how entrepreneurs with groundbreaking ideas come from all backgrounds and are poised to play a key role in America’s innovation economy.

To start the conversation about identifying the next generation of innovators, #FaceofFounders on Medium will be focusing on three opportunities for you to take action to support entrepreneurs nationwide.

Opportunity 1: Champion All Entrepreneurs

There are diverse entrepreneurs out there already starting, growing and successfully exiting their ventures, across sectors of society and across the nation. We will showcase the incredible pipeline of entrepreneurs already calling themselves “Founders” and embracing the entrepreneurial spirit. And we urge you to join us in celebrating this universe of inclusive entrepreneurs.

Opportunity 2: Challenge Unconscious Bias

We also must open the door to more people by acknowledging that unconscious bias is real. By acknowledging that unconscious bias is real, we can begin to create systems that source entrepreneurs beyond existing bubbles and influence the standard criteria used by investors as they assess potential investments.

Opportunity 3: Extend Privilege—Get in the Arena

Investors, ecosystem builders, mentors, advocates, connectors, board members. No matter who you are, there’s a role you can play to extend opportunities to all entrepreneurs. #GetInTheArena and help champion the possibility of entrepreneurship for all.

The Path Forward

To educate and inspire you to take action, we will feature stories of diverse entrepreneurs who are dreaming, building and scaling successful businesses. These founders come from all backgrounds—women, men, Latinx, African Americans, B Corps, students, immigrants, moms, engineers, artists—but have a common vision that their idea holds great promise. Each week, we will profile an innovator that you may or may not have heard of, but whose story will hopefully inspire you or someone you know to say “I can do it. I can be an entrepreneur.” If we seize this opportunity to democratize entrepreneurship, we will not only support new innovators, we will strengthen innovation and redouble our commitment that anyone from anywhere has a fair shot at the American Dream.

Join the conversation on entrepreneurship, race, place and gender at FacesofFounders.org.

#FacesofFounders Featured Stories—Just the Tip of the Iceberg

Today we released the fifth and final featured story from our #FacesofFounders campaign. Launched in October and culminating today with the final story, #FacesofFounders seeks out and lifts up America’s dynamic, diverse entrepreneurs who are key to driving innovation and job growth. These five entrepreneurs stood out for their groundbreaking work, inspiring journeys and ability to shatter stereotypes through their commitment to inclusive entrepreneurship.

As we celebrate these five founders, we are reminded that they are just the tip of iceberg. The #FacesofFounders campaign received nearly 750 compelling and inspiring stories of entrepreneurship occurring all over the country, led by founders from all backgrounds. And we know that this is only a small subset of startup activity happening in communities from Maine to Arizona, Washington to Mississippi. These five entrepreneurs are ambassadors of the enormous stock of talent that exists that does not receive the exposure, mentorship or capital that they deserve. This campaign is designed to lift up five entrepreneurs, but to also shine a light on all diverse entrepreneurs and debunk the myth that diverse entrepreneurs are few and far between, or too hard to find.

Those featured in Fast Company include four pairs of co-founders and one solo founder, three men and six women and come from four different states and the District of Columbia. They work in a variety of sectors that are addressing innovation and social change around the world.

Meet our #FacesofFounders winners:

  • Stephanie Lampkin is a true champion of inclusive entrepreneurship who turned a denied opportunity into disruptive innovation with her Blendoor application. We were inspired by Stephanie’s holistic approach to addressing diversity and the way she uses her tech expertise to tackle hiring bias.
    See Stephanie’s complete story here.
  • Jean Sim and Irena Todd are creating solutions in the world of affordable children’s haircare products. Both working moms and immigrants with extensive corporate-sector experience, they created Fresh Monster to provide a low-cost way to safely wash kids’ hair.
    See Jean and Irena’s complete story here.
  • Anjali Kataria and her husband Vinay Bhargava co-founded Mytonomy, a health tech company that educates and informs patients through technology, ensuring they arrive at appointments prepared and fully educated on their medical needs. Anjali background working at iconic tech companies allowed her to use her previous experience and successes to advance the healthcare industry.
    See Anjali complete story here.
  • Kristen Sonday channeled her life experience into a drive to create a business with a mission. Kristen, along with co-founder Felicity Conrad, launched Paladin to tackle a problem lawyers across the country face. Her legal pro-bono matchmaking service ensures that attorneys are matched with the right organizations in need of legal assistance.
    See Kristen and Felicity’s complete story here.
  • George Ashton and Yuri Horwitz seized upon an opportunity in the rapidly changing solar energy market to build Sol Systems, a mission-driven company working towards cleaner energy through investments. They focus on innovation in the larger energy world as well as within their own company.
    See Yuri and George’s complete story here.

We are proud to have partnered with the Blackstone Charitable Foundation, Google for Entrepreneurs, UBS and Fast Company on the campaign. Thank you to all the entrepreneurs who shared their stories and supporters of inclusive entrepreneurship who joined the movement.

The #FacesofFounders series on Fast Company is an example of the long-term commitment that the Case Foundation has to ensuring all entrepreneurs have access to the resources they need to build and scale a company. We will continue to support and celebrate entrepreneurs from all races, places and genders as we catalyze the movement for a more inclusive approach to entrepreneurship. To learn more about our work to support all entrepreneurs, to continue the discussion on entrepreneurship, race, place and gender and to meet more entrepreneurs who are breaking down barriers, visit FacesofFounders.org.