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In the last two years alone, inflows into ESG funds grew 10x to $51.1 billion. And the best news for investors? An expanding body of data reports that ESG investments actually outperform, such as in 2020, when 25 of the 26 ESG equity index funds tracked by investment researcher Morningstar beat the benchmark for their category.

If you’re interested in investing for impact, it’s essential to start right where you are to build knowledge and confidence to maximize the impact of your investment capital. Whether you’re sitting on the sidelines or just dipping a toe in the water of values-aligned investing, read Jean Case’s latest piece in MarketWatch to dive deeper into this impact investing pioneer’s top three pieces of advice for maximizing the impact of your investment capital.

  1. Define what matters. Many investors start with what is termed “screening” to ensure they both include (positive screening) and exclude (negative screening) certain types of investments to more closely align with their values. 

  2. Pick a trading platform or advisor. A respected trading platform offering sustainable investing options or a professional advisor can help you build the confidence and security of knowing investing professionals are monitoring both the performance and risks of the investments you make.

  3. Follow the data. It’s vital to look for transparency in intention, measurement, and reporting of ESG factors to determine if a company or fund is authentic in its ESG or impact claims.

Check out this Instagram round-up of 6 Olympic athletes who helped battle COVID-19!
Guarding Against Risk
While no crystal ball will predict every corporate misstep, many banks, insurance companies, and major investors turn to ESG stocks to guard against investment risk.
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ESG Needs Standards & Transparency
Despite ESG investments rapidly gaining popularity, greenwashing will worsen until the sector has a universal rating system to compare companies on their ESG ratings.
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A $10 Million Brand With a Mission-Driven Model
Peace Coffee’s CEO Lee Wallace says, “Instead of preaching, we’re singing in a choir,” about the idea of mission-driven models going mainstream in recent years. Wallace also shares three tips for marketing a mission-driven company.
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An Accelerator Designed to Help Women Veterans Succeed
This week, the Department of Veterans Affairs, in partnership with PenFed Foundation, announced its “Women Veteran Bootcamp Accelerator.” The six-month program will support women veteran entrepreneurs with training and resources.
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Creating a More Equitable Recovery for Women & Workers of Color
On Wednesday, July 28, Jean Case is joining Mellody Hobson for a virtual discussion hosted by Just Capital. These two leaders in business and philanthropy will discuss how we can address the needs of women and workers of color in a post-pandemic workforce. Register now!
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Social and Financial Capital: What Black Women Business Owners Are Missing
Even though Black women are starting businesses at a rapid rate, their businesses earn less revenue, remain smaller, and have a higher failure rate. Hindering access to capital impedes the success of women and minority-owned businesses, which creates a snowballing effect of inequality.
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