Your Virtual Seat Awaits: Key Takeaways from Planning and Executing a Virtual Convening

On June 22, 2011, the Case Foundation Achieve and Johnson Grossnickle and Associates (JGA) convened a day-long virtual summit highlighting the latest trends in giving and engagement by the Millennial Generation. The Summit was an opportunity to bring together CEOs and executives across sectors for a cross-generational dialogue about how organizations can work better with the next generation of volunteers and donors.

The virtual convening was an effort to broaden the dialogue around Achieve and JGA’s second annual Millennial Donor Survey, a nationwide study focused on the engagement and giving habits as well as preferences of Millennials. Through the unique format, participants were able to attend anywhere they had online access and watch presentations live or come back later to catch ones they may have missed. By the end of the one-day convening, more than 1,000 people representing 100 organizations across the country had participated in the Summit.

The following report explores some of the biggest takeaways and lessons learned from running a virtual summit from the perspective of the organizers. It is meant to be a resource and learning tool for those who may be interested in experimenting with new approaches to traditional conferences.

Watch Jean Case's interview on the Importance of Millennials

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