Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose

National Literacy Month: A few books to inspire us all to read more

Posted on by Case Foundation

Reading plays a special part in my life. So, in celebration of National Literacy Month, I wanted to share some of the books that the team at the Case Foundation and I have had the opportunity to read recently. As you might imagine, I am drawn to stories of #BeFearless leaders and insights that help lead to inspiration. I hope these stories will motivate you to look at the world with renewed curiosity, appreciation and fearlessness.

I would love to hear from you with any reflections you have after reading one of these books or with additional books you think should be added to my reading list.

Happy reading!

1. The Moment of Lift: How Empowering Women Changes the World, by Melinda Gates – For the last twenty years, Melinda Gates has been on a mission to find solutions for people across the world with the most urgent needs. In this riveting and inspiring book, Melinda provides an eyewitness account from her travels to some of the most desperate places in the world, where women are not regarded as equals and face challenges many of us will never know. You will be pulled in and lifted up by the stories of the fearless leaders she has found in communities all around the world and how she came away with the clear vision that if you want to lift a society up, you need to stop keeping women down.

2. First: Sandra Day O’Connor, by Evan Thomas – Evan Thomas shines a light on the background and upbringing of the first female Supreme Court Justice, expanding our understanding of a woman who repeatedly shattered glass ceilings and made a fundamental impact on American society. A great way to be inspired to continue to make a difference and stand up for the values and ideals you hold dear.

3. Presidents of War, by Michael Beschloss – Michael Bechloss continues to turn out books that I can’t put down and is an inspiration to all who have sought to author a book. Based on ten years of research, Presidents of War is a fresh, masterful, intimate look at a procession of American leaders as they took the nation into conflict and mobilized their country for victory. For those of us who love presidential history, this is a must-read.

4. The Woman’s Hour: The Great Fight to Win the Vote, by Elaine Weiss – One hundred years ago, America was in the throes of a landmark battle over whether women should have the right to vote. Elaine Weiss’ book turns the clock back to a time where suffragists, after a seven-decade crusade, clash with a wide range of opposing forces who see Tennessee as the place where they are going to halt the ratification of the Nineteenth Amendment. In a riveting read, The Women’s Hour opens your eyes to this unique period and the battle lines that were drawn in the fight for this fundamental right.

5. American Moonshot: John F. Kennedy and the Great Space Race, by Douglas Brinkley – Inspired by the celebrations around the anniversary of Apollo 11 and the first moon landing? Douglas Brinkley’s book is a great way to gain insights not only on the space race but on the extraordinary political, cultural and scientific factors at play during that time.

6. Hugs Daily Inspirations for Women: 365 devotions to inspire your day, Looking for a way to work more reading into your busy schedule and to start the day with a shot of inspiration? Look no further. I find this book of devotionals an uplifting way to kick off the day and hope you will find the uplifting quotes and the inspirational scriptures as energizing as I do.

7. This Blessed Earth: A Year in the Life of an American Farm, by Ted Genoways – Focusing on the plight of a longtime family farm from harvest to harvest, Ted Genoways offers a window into everything from family dynamics to the impacts of shifting trade policy and climate change as one family seeks to pass the land they have been farming for five generations to the next generation. This is sure to prompt some gripping discussions about the role the family farm in the future of our country.

8. Love Your Enemies: How Decent People Can Save America from Our Culture of Contempt, by Arthur C. Brooks – In a time of political polarization, this New York Times bestselling author offers his vision of how we can reunite the nation around principles of respect, kindness and dignity. A perfect gift for the people in your life who are looking for a playbook to make a difference in our present political environment.

9. Leadership: In Turbulent Times, by Doris Kearns Goodwin – One of my favorite historians takes a close look at four presidents—Abraham Lincoln, Theodore Roosevelt, Franklin D. Roosevelt, and Lyndon B. Johnson—to examine how they cultivated the leadership qualities needed to both succeed politically, but also to fearlessly make decisions that upended the status quo. Close looks at key junctures like Lincoln’s Emancipation Proclamation, Teddy Roosevelt’s relations with labor unions, FDR’s first 100 days and the priority LBJ placed on civil rights provide inspiration and deeper understanding of the distinct methods that each of these leaders used to distinguish themselves.

10. Prisoners of Geography: Ten Maps That Explain Everything About the World, by Tim Marshall – While we often learn about maps in school so we can find the 50 US states or to identify countries, Tim Marshall sheds new light onto the role maps play. In fact, maps and the geography and socio-economic activity they bring to life can have deep real-world impacts. And those who ignore these realities or neglect to truly understand the implications represented on maps, often miss key elements that can have grave consequences. The insights brought to life in this book may lead you to see the world in a different light.

11. Just Mercy: A Story of Justice and Redemption, by Bryan Stevenson – Bryan Stevenson is always inspiring, calling us all to act to make the world a better place through his visionary work. This book provides an unforgettable account of an idealistic, gifted young lawyer bursting through assumptions to find success, as well as a moving window into the lives of those he has defended. Bryan builds a bold argument for compassion in the pursuit of justice.

12. Raise Your Hand,  by Alice Paul Tapper –11-year old Alice Tapper tells the story of how she made a real change in her own behavior and, working with her Girl Scout troop and her parents, inspired girls to be more confident in school after she noticed that the girls in her class weren’t participating as much as the boys. Raise Your Hand is a book for children that echoes many of the themes of Be Fearless and reminds us of the importance of self-confidence and stepping outside of your comfort zone. Alice’s fearless attitude can inspire us all to act and empower those around us.

Hoping that this wide range of books inspires your fall reading and opens your eyes to new ideas and perspectives, and inspire you to Be Fearless.

Madam CJ Walker, Inspiring All to Be Fearless

Posted on by Case Foundation

In America, we often think of an innovator as that lone genius tinkering in a garage who has an “Aha!” moment. And while that might make for good storytelling, the truth is that it’s very seldom how breakthroughs come to be. Time and time again, they come from people and organizations living with real frustrations, who get to a point where they realize, “There has to be a better way.” So they set out to create one.

In observance of Black History Month, I wanted to spotlight a story of an incredible African-American innovator that exemplifies this idea perfectly—Madam C.J. Walker. Hers is one of my favorite stories of fearlessness from my new book Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose. Walker was an entrepreneur who lived over 100 years ago, and her entrepreneurial career started with the simple process of identifying a problem and making the “big bet” to find a solution.

When Walker’s hair started falling out because of a scalp ailment, she tried to look for products on the market to address her condition, however, she couldn’t find any that helped. She began experimenting with her own homemade concoctions to find the solution to her personal problem. When seeing that her hair grew back using her newly created formula, she began thinking about how her unique formula could help other Black women suffering from her same problem.  She took her new product, “Madam Walker’s Wonderful Hair Grower,” and hair treatment system, the “Walker System,” and began going door to door to teach women about hair treatment and the use of her products. Her products were a huge success and her business continued to grow, making her one of the very first American women to become a self-made millionaire.

While Walker was growing the market for her hair-care business, she was also doing something truly remarkable: she was training and recruiting large numbers of young Black women across the country as a salesforce. By teaching other young Black women about business and providing them with educational opportunities, she was empowering women with few opportunities to generate income for themselves. She continued to create opportunities for others through her philanthropic work and always inspired young entrepreneurs to get up and make their own opportunities. Her famous saying was, “I got my start by giving myself a start.”

Although Walker’s story shows that making a big bet is the first step to creating transformational breakthroughs, this first step can be difficult if aspiring entrepreneurs are placed at a disadvantage. In 2019, the data on the lack of venture capital for female founders and African-Americans is stark. Although the total funding of female founders is increasing, the percentage of venture capital going to female founders has stalled at a mere 2.2 percent. The statistics are even lower for African-American founders, receiving only 1 percent of venture capital. Recognizing that an unequal playing field may be stifling the creators of the next great innovations, it is important to equalize these odds and make sure that everyone has a seat at the table. To combat these disadvantages, platforms such as Black Girl Ventures, DigitalUndivided, and Camelback Ventures try to help with the entrepreneurial success of Black, Latinx, and/or female startups, however, we still have a long way to go.

Despite the fact that Walker’s innovations were created over 100 years ago, her fearlessness and philanthropic spirit still continue to inspire me. Not only was she a successful businesswoman, but she also recognized the importance of giving back to her community. Rooted in her mission to uplift young Black entrepreneurs in her community, Shea Moisture CEO Riche­lieu Den­nis plans to turn Madam CJ Walker’s historic es­tate into a train­ing cen­ter de­signed to sup­port Black women en­tre­pre­neurs in their ef­forts to turn their ideas into successful en­ter­prises. In my opinion, turning her home into a center for Black female entrepreneurs truly embodies what she would say was her real “big bet,” creating entrepreneurial opportunities for others.

I hope you take Black History Month, and every month, to recognize the African-American entrepreneurs who have been inspired to be fearless and who have helped to create the world in which we live today.

Five Be Fearless Principles for Entrepreneurs

Posted on by Case Foundation

Six years ago, when we started studying the “secret sauce” of those who have created transformational, breakthrough advances in society, we found five surprising common traits. They weren’t wealth, privilege or even genius. It was that they–no matter their time in history, their gender or where they were born–chose to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles and let urgency conquer fear. The results became what is now known as the Five Be Fearless Principles and these are the focus of the book Be Fearless: 5 Principles for Breakthroughs and Purpose that will be coming out in January.

I love getting to share the Be Fearless principles with different audiences across the globe comprised of those who are striving to create change or have a big bet they’ve dreamed about but haven’t yet taken the first step. People are often surprised when I share these findings and are excited by the tangible and attainable nature of them—they’re applicable to everyone, no matter their skills, talents or background. While the principles create the framework for the book, they are brought to life around a wide variety of stories of innovators, entrepreneurs and changemakers who come from all walks of life who made big bets, learned from failures along the way and took bold risks to make transformational changes.

At the Case Foundation, we recognize that entrepreneurs are often innovative creators, risk takers and problem solvers working to transform industries, products and the world we live in. And yet, entrepreneurs routinely tell us they have found the principles helpful in their own fearless journey, and have been inspired by the stories of others who have overcome fear, moved past failure and turned a really big bet into a breakthrough. Commenting on the role of these principles for entrepreneurs, Tory Burch said: “Starting a business is not easy, but Be Fearless gives entrepreneurs the tools they need to embark—fearlessly—on their own journey.”

And it is clear that we need fearless entrepreneurs now more than ever. So, whether you are just getting started or are farther along on your entrepreneurial journey, I hope you will apply these principles and set your sights high by checking your approaches against the Be Fearless framework:

Make Big Bets and Make History. By nature, almost all entrepreneurs are making bets at some point—including starting a business from scratch or hitting a new ambitious milestone. But to truly breakthrough to something bigger, it requires setting audacious goals. Making big bets and fearlessly going after them is the only way to reshape our world for the better.

Be Bold, Take Risks. Don’t be afraid to experiment or to go first! An entrepreneur who is working hard to build a business can sometimes lose sight of the need for constant risk taking to advance a business to the next level. Whether starting or trying to grow a new business, entrepreneurs would do well to approach risk taking as R&D, applying a proven approach that recognizes the importance of trial and error in bold pursuit of a transformative idea.

Make Failure Matter by using errors or failures along the way to teach you something new by embracing the perspective of Thomas Edison, who famously said, “I haven’t failed. I’ve just found 10,000 things that won’t work.” Making failure matter means staring down both the failure and the fears that accompany it, and applying the lessons as you move forward.

Reach Beyond Your Bubble by identifying the skills and perspectives that aren’t represented on your team or among those contributing valuable advice to you as you take forward your big bet. A study by the Boston Consulting Group released earlier this year found that companies with more diverse management teams had revenue streams that were 19% higher than those lacking. Why? Different views can eliminate blind spots and help lead to more and better innovation.

Let Urgency Conquer Fear by using it as a powerful motivator to seize the moment.

No matter where you are on your own fearless entrepreneurial journey, these principles can be applied to help you breakthrough.

And, by the way, if you need a little help along the way, #FacesofFounders is a great place to start. Our Resources for Entrepreneurs page highlights resources and tools that can be used to help you in mentorship, research, business plans, forming your company, funding and finding networks or events. Entrepreneurs don’t have to go it alone.

The Case Foundation believes that ordinary people can do extraordinary things. You’ll find countless examples of this in my upcoming book, Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose. Really big problems require really big solutions, and fearless entrepreneurs can help us pave the way to these big ideas and new approaches. As celebrated entrepreneur and founder of Nike, Phil Knight advises: “Dream audaciously. Have the courage to fail forward. Act with urgency.”

Put simply, it’s time to Be Fearless.

Build Your BE FEARLESS Style On ReadBeFearless.com