The Future of Business Will Be More Female

This Spring, the Case Foundation brought together a dynamic slate of female founders at SXSW for a conversation on why we believe the future of business is female. Case Foundation Board Member, Sonal Shah, who heads Georgetown University’s Beeck Center on Social Impact & Innovation led a discussion with Stephanie Lampkin from Blendoor, Jennifer Stybel from the Rent the Runway Foundation and Cindy Whitehead from The Pink Ceiling. Together they explored why intentionality around equal opportunity for women is key to building and funding a successful startup enterprise and the new pathways for investing in women-led companies.

Lampkin, who founded Blendoor, works with hundreds of tech companies—from Salesforce, to Google, Microsoft and more eliminating unconscious bias in job hiring by creating identity-blind applications. Meanwhile, Whitehead—who sold a company for more than $1 billion dollars three years ago—shared more on how she raised money to fund her company in unconventional ways. Her new company, The Pink Ceiling, provides seed investing and commercial support for female-led startups. The panelists each shared how they pay it forward by making early bets on other women-led companies and providing support for female entrepreneurs. Jennifer Stybel shared how Rent the Runway Foundation is doing just that. She, along with Whitehead and Lampkin are building a pipeline of women-led startups set to change the world.

Watch their conversation above.

Announcing the Five #FacesofFounders Featured Stories

The Case Foundation is proud to announce the results of our first-ever #FacesofFounders campaign. The effort, a centerpiece of the Foundation’s inclusive entrepreneur movement, invited entrepreneurs—particularly women founders and entrepreneurs of color—to share their photos and stories of entrepreneurship on FacesofFounders.org or on Twitter using #FacesofFounders. Launched at the White House’s South by South Lawn festival, in partnership with Blackstone Charitable Foundation, Google for Entrepreneurs and UBS, along with Fast Company, #FacesofFounders seeks out and lifts up America’s dynamic entrepreneurs who are key to driving innovation and job growth. The winners of the crowdsourced contest, who were reviewed by our panel of forty guest judges, were selected because they are bridging innovation and commitment to inclusiveness.  

Meet the winners!

  • Stephanie Lampkin, founder and CEO of the Blendoor application, has leveraged her tech expertise to tackle hiring bias.
  • Jean Sim and Irena Todd are working moms and immigrants who have built Fresh Monster to address a gap in affordable children’s haircare products.
  • Anjali Kataria co-founded Mytonomy, a health tech company that educates and informs patients through technology, ensuring they arrive at appointments prepared and fully educated on their medical needs.
  • George Ashton and Yuri Horwitz seized upon an opportunity in the rapidly changing solar energy market to build Sol Systems, a mission-driven company working towards cleaner energy through investments.
  • Kristen Sonday, along with co-founder Felicity Conrad, launched Paladin to create a legal pro-bono matchmaking service to ensure that attorneys are matched with the right organizations in need of legal assistance.

Each of the winners will be featured this week on FastCompany.com. Today, the story of how Jean Sim and Irena Todd built Fresh Monster was released, but check back each day to read the next story of barrier-breaking innovators from around the country.

We celebrate the five winners in their own right, but also for the light they shine on the tremendous talent and excitement that the #FacesofFounders campaign surfaced. Nearly 4,000 people uploaded a photo and selected a filter showing what entrepreneurship means to them. Nearly 750 founders took the time to thoughtfully and passionately tell us the story of their entrepreneurship journey—with entries from 42 states, 63 percent of whom were women entrepreneurs and 63 percent of whom were entrepreneurs of color. And these stories came from entrepreneurs building businesses across a multitude of sectors—from retail, technology, arts, health and finance industries, among others.

Thank you to everyone who has joined the movement for a more inclusive approach to entrepreneurship! Founders like Kristen, Felicity, George, Yuri, Anjali, Jean, Irena and Stephanie are proof points that innovative, successful businesses are built across the nation, by entrepreneurs from all backgrounds. Together, we are changing the narrative of who is and can be an entrepreneur.