This Spring, the Case Foundation brought together a dynamic slate of female founders at SXSW for a conversation on why we believe the future of business is female. Case Foundation Board Member, Sonal Shah, who heads Georgetown University’s Beeck Center on Social Impact & Innovation led a discussion with Stephanie Lampkin from Blendoor, Jennifer Stybel from the Rent the Runway Foundation and Cindy Whitehead from The Pink Ceiling. Together they explored why intentionality around equal opportunity for women is key to building and funding a successful startup enterprise and the new pathways for investing in women-led companies.

Lampkin, who founded Blendoor, works with hundreds of tech companies—from Salesforce, to Google, Microsoft and more eliminating unconscious bias in job hiring by creating identity-blind applications. Meanwhile, Whitehead—who sold a company for more than $1 billion dollars three years ago—shared more on how she raised money to fund her company in unconventional ways. Her new company, The Pink Ceiling, provides seed investing and commercial support for female-led startups. The panelists each shared how they pay it forward by making early bets on other women-led companies and providing support for female entrepreneurs. Jennifer Stybel shared how Rent the Runway Foundation is doing just that. She, along with Whitehead and Lampkin are building a pipeline of women-led startups set to change the world.

Watch their conversation above.