See the #FacesofFounders Open Source Platform In Action

As part of the Case Foundation’s commitment to Open Source, we continue to share the code that powers the technology side of our efforts. Last year, we shared the code for our #FacesofFounders website so that others would benefit from the investment we had made into cutting edge technology. Today, we’re excited to share a new video demonstrating the capability this open source platform provides for those who use and build upon it.

Launched in 2016, #FacesofFounders was a campaign to attract entrepreneurs, particularly female founders and entrepreneurs of color, to share their photos and stories of entrepreneurship on FacesofFounders.org. After a review by a panel of 40 judges, who completed their work using this open source platform, FastCompany featured the winners of the campaign. The site has since evolved into a Medium publication that continues the work of showcasing diverse entrepreneurs driving innovation and job growth.

Open source, a medium for freely sharing and collaborating on technology, is yet another way that organizations can give back in the form of their technology. We believe it is particularly important in the philanthropic field as it is an opportunity for social innovators to accelerate their own missions by tapping into the work of the collective community. One gift of open source code can have unlimited beneficiaries, and we believe it to be a key component of the ongoing democratization of technology.

Features

This open source platform contains several features from the #FacesofFounders campaign:

Social Media Profile Photo Filter

The photo upload feature allows visitors to upload a photo (or select a Facebook or Twitter profile photo) and place a campaign-themed filter on top of it. The filtered photo can then be turned into profile images on social media sites, and added to a shared photo wall on a homepage, which will continually display all new and past filtered photos. Administrators have the ability to remove inappropriate photos from the homepage.

Story Submission

In addition to—or instead of–uploading a photo, visitors can submit stories to the judging platform. This submission tool contains customizable forms and can be placed in a “closed” state once judging begins. All submissions entered through the form then go into a queue for a site administrator to assign to judges. Because the platform is built into WordPress, it is also possible to directly upload submissions via WordPress’s dashboard.

Story Review and Judging

The third and final component of this codebase is the judging platform. As visitors submit stories, they queue in the judging section on the backend. Once all submissions are final, assigned judges can log into the platform and request submissions to review. The judges score each submission on a numeric scale, and the platform uses those scores to begin ranking each submission. Site administrators can then log in and view the stories ranked by their aggregate scores to determine winners. The entire codebase comes packaged as a WordPress theme for easy deployment and visual customization using WordPress’s robust theme system.

How You Can Use This

While the Case Foundation used this to support the FacesofFounders campaign, we expect that it can be used in a wide variety of efforts and we can’t wait for you to take advantage of this great project! To help, we’ve created a detailed technical guide that you and your team can use to understand how to best utilize the open source code. To access that guide and more resources, visit the project’s GitHub page.

To show our commitment to the open source community and the importance we place on expanding involvement in open source from the philanthropic sector, we’ve published many of our projects online. To see more of our work, visit the Case Foundation’s GitHub page.

We look forward to seeing what you do with these tools and hope many others will join in this effort and share their open source projects.

Empowering Female Founders and Entrepreneurs of Color in Los Angeles and Beyond

This Spring, Los Angeles Mayor Eric Garcetti sat down with our Case Foundation VP for Social Innovation, Sarah Koch, at Urban Tech Connect, a conference designed to support and provide networks for startup founders of color.  Together they explored how the Los Angeles tech ecosystem has grown over the past several years—from a record numbers of startups calling LA their home to an influx of funding rounds and the many high-profile acquisitions and exits—and how important the building of ecosystems to support founders from all backgrounds has proven to be across the country.

In 2017 alone, startups throughout the the city of Los Angeles raised $7 billion in capital, through an upsurge in new investments and new firms. And more than $1.4 billion was raised in 2017 across 16 funds. During the conversation Mayor Garcetti shared how his office has sought to expand their startup ecosystem through programs like the Grid110’s and the creation of the TechFair LA which featured more than 200 leading regional startups.

Watch the video as Mayor Garcetti and Sarah share more on how we can be intentional about how we fund, mentor and support female founders and entrepreneurs of color in thriving cities like Los Angeles and beyond.

It’s Time for Philanthropy to Open the Door to Open Source

Innovation is driving technology and change faster than ever before. Yet, when I am asked about technological innovations that have the best chance to make an impact in the future of philanthropy, I often cite a collaborative approach that is closely aligned with the technology world, but can no longer be considered cutting edge: open source.

This may not be the answer that many are expecting, but open source’s collaborative and transparent nature is well suited for philanthropy and its ability to leverage the power of many to do good at minimal cost lends itself to being one of the keys to the next phase in the evolution of philanthropy.

Open source software allows anyone to read, study, modify and redistribute a software’s source code with little restriction other than that free access is maintained. It is often developed in a highly collaborative manner with many people contributing pieces of code and it is found in a wide variety of places – the overwhelming majority of consumer devices include some open source code.

For many philanthropies and non-profits, open source provides the opportunity to save money and time. There is a growing community of coders experimenting openly and sharing ideas and software covering everything from website and app development to artificial intelligence and blockchain. By embracing open source, foundations and nonprofits can tap into this space of bright technologists and innovators for free. In doing so, they will gain access to battle-tested code and ideas, allowing them to focus on their core missions.

For others, it is an opportunity to leverage the time and money they have put into building software and programs so others in the field can use them. In our network of changemakers, we see many organizations producing innovative platforms and technologies that are used to create social change. Why not further that effort by open sourcing that work so that many more can use, improve and share it? Our experience shows that by including open source from the outset of a plan, you reap the benefits of including a community in your work and have a product that can be shared with the larger community with minimal effort. And, frankly, isn’t the act of open sourcing software in line with most philanthropic missions?

Open source has other benefits as well. The collaborative nature of open source can encourage philanthropies to engage with new audiences and to connect technical and nontechnical participants. We have seen that reaching beyond your bubble and forging unlikely alliances between those working to solve the same problem can yield impressive and transformational results.

We’re already seeing philanthropies embrace open source. For example, the Bill and Melinda Gates Foundation developed an open source platform to drive the adoption of digital financial services in developing countries. Mojaloop, the platform’s name, creates a standard system for banks and other financial service providers to communicate and execute transactions at a lower cost than competitors for the nearly two billion unbanked people in developing regions.

Throughout the Case Foundation’s history, we’ve recognized the value of open source software by both using it in our work and supporting others who are a part of the community. Some of our greatest efforts such as Make It Your Own and America’s Giving Challenge succeeded because open source software enabled us to move quickly and experiment with new ideas without having to start from scratch. We were also early supporters of groups such as Code for America which produces open source software and organizes communities of citizens to also create and contribute open source solutions for their towns and cities.

And we are now building all the software we produce for specific campaigns with an eye on making them open sourced as well. For example, we have provided the open sourcing code from our #FacesofFounders campaign allowing any organization to launch a similar campaign focusing on user-generated content. And this year, we plan to release even more open source projects produced through our broader work here at the Case Foundation. We hope that–along with many others–we can help the social sector see the benefits of open source, spark innovation, accelerate social good and ultimately help change the world.

We hope you will join us.

7 Fearless Founder Podcasts to Listen To

Everyone loves a good success story, and entrepreneurs tend to have especially fascinating ones. The road to success rarely goes in a straight line; rather, most successful people have encountered quite a few failures and obstacles along the way.  

Learning from these challenges and failing forward is what often leads to breakthroughs. As our Be Fearless principles state, making big bets, failing forward, trying brave experiments, working with unlikely partners and letting urgency conquer fear can be the keys to success for entrepreneurs.

Being fearless isn’t always easy. But seeing stories of fearless entrepreneurs who have braved the path before can be the inspiration capital needed for aspiring entrepreneurs to begin to build their businesses. That’s why telling the stories of entrepreneurs from all backgrounds, and lifting up role models whose stories are not told as frequently in mainstream entrepreneurship coverage, is so important. Our #FacesofFounders campaign has brought together stories of entrepreneurs across race, place and gender, what they struggle with, what they’re building and why inclusivity makes entrepreneurship even stronger. We also regularly share stories of those changing the narrative of who is and can be entrepreneurs in our weekly newsletter, Breaking Good.

But sometimes hearing—not just reading—stories can be uniquely powerful. So, we asked the Case Foundation team to share some of their favorite stories of entrepreneurship, as told by podcasts. While there are many great stories out there, we compiled a list of nine podcast episodes of entrepreneurs who each stand out in a different way. Read on to learn about some of the founders who inspire us and remind us to Be Fearless.


Spanx—Sara Blakely on NPR’s “How I Built This”

Sara Blakely’s story starts with selling fax machines and ends with her becoming the youngest self-made female billionaire in the US. But her journey to get there may be less well-known. She launched Spanx with the money in her savings after seeing a need for an undergarment that incorporates the control top feature of pantyhose without the legs of pantyhose.

Blakely’s journey gathering support from manufacturers, patent attorneys, buyers and even Oprah is an inspiring one for women founders pitching unique and disruptive products. The story of how she convinced a Neiman Marcus buyer to work with her is also a funny reminder that unconventional methods can sometimes be the most effective ones.  

Be Visible—Andrea Guendelman, on Backstage Capital’s “Mission and Values”

As fans of Inclusive Entrepreneurship, we loved hearing about the journey of Andrea Guendelman, who co-founded Be Visible. Recognizing a lack of available professional mentoring and networking resources for Latinx professionals, she built Be Visible as a professional social network for the group.

Throughout the podcast, Andrea breaks down the underlying barriers that separate Latinx professionals from many opportunities available to the wider population. She talks about the group’s unique needs and how Latinx Millennials specifically can be supported and encouraged to be engaged and connected citizens. She also has an interesting backstory that crosses countries and industries before launching Be Visible. Listen through the end to hear about where the platform is going and which big client Be Visible just landed.


Hamdi Ulukaya—Chobani, on Fast Company’s “Innovators Uncensored”

For a lesson in humble beginnings, hard work and compassionate leadership, listen to Fast Company editor, Robert Safian’s interview with Hamdi Ulukaya, Founder and CEO of Chobani. Ulukaya’s path to success was untraditional, to say the least. He started in a closed down factory in a small town in upstate New York, working with a team of just five people and had no prior formal business, marketing or managing experience.

What was the first thing his team did after opening the factory? It’s not what you’d expect, but Ulukaya’s story bucks tradition from the beginning and you have to tune into to hear it straight from Ulukaya. After Chobani’s massive success, Ulukaya shares how he didn’t let success go to his head, how he has sought to stay accountable to his employees and how he doesn’t shy away from wider issues, like the refugee crisis. Listen to the interview to hear him tell the story of two refugees (of the 600 he’s hired) who found success working for Chobani. Ulukaya’s story is the story of a leader rebelling against assumptions about how businesses are run and putting purpose at the center of his business.  

Capway—Sheena Allen, on “VC Cheat Sheet”

Sheena Allen took a non-traditional route to entrepreneurship, launching Capway, a Financial Tech company, from rural Mississippi. Allen talks about her journey to launching the FinTech company, which serves different groups of financially underserved consumers and talks about the unconscious bias that she had to overcome to succeed.  

The ‘aha’ moment that led to her launching Capway came in a grocery store, where she saw a long line of people waiting to cash their checks. Through more research, Allen identified the massive gap in financial services for unbanked and underbanked populations—which leads to people cashing checks at nontraditional financial institutions, like grocery and convenience stores. Despite there being a huge market to serve this community, gaining support from investors was a challenge. Allen shares how she’s been able to find success and find the right investors to work with. And she holds nothing back, giving very direct advice to women and other underrepresented entrepreneurs looking to build support and sharing her advice on how to ask for help the right way. Listen to her story for insight into the experience of an entrepreneur building support for a service for underrepresented consumers.


Radio One—Cathy Hughes, on NPR’s “How I Built This”

For some serious entrepreneurial inspiration, you’ll want to listen to Cathy Hughes’ journey to radio success, which involves a fair share of bumps in the road along the way. As a young, single mom, Hughes moved from Omaha, Nebraska to Washington, DC to help launch the radio station at Howard University. She found success there by creating shows that catered to underrepresented communities in DC, but her journey didn’t stop there.

Hughes’s path to becoming a media mogul takes unexpected twists and turns, including a stint of living with her son in the young, struggling radio station she bought. Her story of navigating entrepreneurship, motherhood, success and expansion as a female founder of color is interesting for so many reasons; from the creative to the financial to the personal.

Coss Marte—ConBody, on Gimlet Media’s “Start Up”

Part 1 and Part 2
This is a story about second chances. Coss Marte is an ex-convict who spent four years in prison for selling drugs. Fast forward to today and he’s running a successful fitness business, ConBody.  

The inspiration for the company came while Marte was still in prison. Dealing with health problems and the confinement of prison, Marte developed his own workout routines that could be done in small spaces and without weights, and he helped other inmates do the same. In the podcast, Marte shares his story building up a customer base, battling negative perceptions and making sure to hire fellow ex-convicts, who struggle to get jobs after leaving incarceration. The podcast begins and ends with Marte and his cofounder, Jenn Shaw going to a pitch competition where they’re starkly reminded how much they stand out; he being Latino and Shaw being a woman among a crowd of mostly white, Ivy league grads. The story of his journey there, and the results of the pitch competition, will inspire and surprise you.


Mariam Naficy—Minted, on “Masters of Scale with Reid Hoffman”

Mariam Naficy is a two-time founder who launched both her companies in uncertain times. She started with Eve.com, the first major online cosmetics seller, which she launched in the late 90’s, a time when the future of the internet was unclear. In fact, to obtain the domain name, she actually had to make a deal with a very powerful five-year-old by the same name. From there, Eve.com raised $26 million in its first year and continued to scale rapidly until she sold the company in 2000.

After moving on from Eve, Naficy moved on to her next venture, Minted, an online stationary store. In this episode, she shares her challenges raising venture capital as a mom entrepreneur, and launching a company in 2008, at the height of a financial crisis. Minted would go on to raise $89 million in Venture Capital and ship to 70 million households, but along the way, Naficy faced a lot of teachable failures, which she shares with listeners.

We hope these podcasts inspire you as much as they have our team. For some more #BeFearless inspiration, check out our Be Fearless hub, and to learn more about how we’re championing entrepreneurship for all through inspiration capital and more, check out our Inclusive Entrepreneurship page and #FacesofFounders series.

A Month of Entrepreneurial Stories

Our Inclusive Entrepreneurship work at the Case Foundation is built upon the core value that we must change the way we all talk about entrepreneurship, expanding who we lift up as success stories and busting myths that hold entrepreneurs back. National Entrepreneurship Month gave us a great opportunity to dive into the subject again and to celebrate entrepreneurs from a wide variety of backgrounds. It also gave us a chance to provide an honest look at some of the challenges of entrepreneurship.

We focus our work in Inclusive Entrepreneurship on challenges across race, place and gender, driven by the stark statistics that show the disparities faced by diverse entrepreneurs. Just looking at venture capital distribution reveals that only 10 percent of venture-backed companies have a female founder and only one percent have an African American founder. And just 75 percent of all venture capital is being distributed to just three states; California, New York and Massachusetts. Talent is everywhere; opportunity is not. And many of these elements are central to the stories that were at the core of our National Entrepreneurship Month blogs.

November 1st was both the first day of National Entrepreneurship Month and National Stress Awareness Day, so we kicked off our series with an examination of the role stamina and support plays in becoming an entrepreneur. We asked our #FacesofFounders entrepreneurs how they manage the stress of launching and running a business. See what they said in Confronting the Dark Side of Entrepreneurship.

On Veteran’s Day, we shined a spotlight on veterans in entrepreneurship and ways to support them. Our friends at Bunker Labs took to #FacesofFounders to share how the organization is working to build an ecosystem to support veteran entrepreneurs. Read what CEO Todd Connor had to say in How Bunker Labs Is Building an Inclusive Ecosystem for Veteran Entrepreneurs.

Then we looked back at the Essence Festival panel our senior vice president, Sheila Herrling, moderated with a group of entrepreneurial changemakers. Herrling shares some of the top takeaways from the informative and action-inspiring conversation in Changing the Face of Entrepreneurship.

Finally, to celebrate Small Business Saturday and #Giving Tuesday we focused on some of the many ways individuals can support entrepreneurs running businesses of all sizes. Not every entrepreneur has the same financial and social resources, and in Keeping Entrepreneurship at the Heart of the American Experience, we highlighted the many ways that individuals can support entrepreneurs in their daily lives and with the purchasing decisions they make.

We hope these stories has given you a chance to learn more about entrepreneurs, their valuable contributions and how you can support them. To learn more and to access a list of resources on these subjects, visit our website, follow our Medium publication #FacesofFounders and subscribe to Breaking Good, the Case Foundation’s weekly newsletter, to see more from us on entrepreneurship, race, place and gender.

There is much more work to be done and while Entrepreneurship Month may be over, we will continue to champion building onramps to entrepreneurship for all with the goal of everyone having an equal chance at unlocking the American Dream. We hope you will join us.

Keeping Entrepreneurship at the Heart of the American Experience

Entrepreneurs are vital members of our communities. The products and services they provide, innovation they spur and jobs they create are critical to the economic wellbeing of a community and a core part of the American Experience. As we have seen in the growth of the Impact Investing movement over the past ten years, entrepreneurs are also increasingly focusing part, if not all, of their efforts on addressing social and environmental problems that other stakeholders have been somewhat ineffective at solving.

While we know that the idea of entrepreneurs toiling away by themselves alone in a garage is a myth, while bringing forward these innovative new ideas, many entrepreneurs do spend a significant amount of time working by themselves or in small teams before their business gets to scale. It takes a village to get a startup off the ground, but building the community needed to succeed can be challenging. For example, 48 percent of women founders cite a lack of available mentors as a barrier to success and the average cost to launch a startup is around $30,000 with reports claiming that 80 percent of funding for new businesses comes from personal savings, friends and family. This creates additional roadblocks for entrepreneurs without wealthy friends and families.

We believe that entrepreneurs are only as strong as the community around them — investors, ecosystem builders, their team, supportive policy and you! As we approach Small Business Saturday and #GivingTuesday, we have rounded up some of the ways that anyone, anywhere can help entrepreneurs succeed.

Head to #FacesofFounders to read more about how you can support the entrepreneurship ecosystem…

A New Form of Digital Philanthropy: Open Sourcing #FacesofFounders

Open source software, by its simplest definition, is a work of software whose source code is available for others to read, study, modify and redistribute with little restriction other than that the free access is maintained. Earlier this week, I wrote in an op-ed in the Stanford Social Innovation Review (SSIR) about how we at the Case Foundation see open source as another form of philanthropy—a digital one whose contributions influence the success of many by providing publicly accessible software. In the article, I shared how we see the potential of open source software and how it can spark innovation, accelerate social good and ultimately help change the world.

Building on the early work of Jean and Steve Case—pioneers in the democratization of information with AOL—technology has always been a crucial part of how the Case Foundation works, and our tech-centric legacy has led us to champion early ideas that are now commonplace such as online giving and digital advocacy. In the course of that work, we have often used open source technologies because of their scalability and opportunity for customization. Giving the technology we create for projects at the Foundation back to the open source community is the next logical step. As we take on new challenges and new campaigns that serve our movements, we will also begin to take the time to ask ourselves and the community if a project that we think would be good for our efforts would also be good for others’ efforts. If that is true, we will dedicate time and resources in the project to open source the components that the community needs. Our contributions will always follow the needs of our broader goals, and we will open source the work in which we and the community find of real value.

So, as a part of our commitment to this open source ideal, we are excited to release the code that powered our #FacesofFounders campaign. This open source code includes features that powered the social photo upload and filters, applicant and story submissions, and the distributed judging platform. By releasing this platform’s code into the community, we are aiming to help those looking to launch similar campaigns where applicants must submit information and have a pool of judges evaluate the submissions.

We designed this platform that powered the first phase of the #FacesofFounders campaign to attract entrepreneurs, particularly women founders and entrepreneurs of color, to share their photos and stories of entrepreneurship on FacesofFounders.org or on Twitter using #FacesofFounders. Launched at the White House’s South by South Lawn festival, in partnership with Blackstone Charitable Foundation, Google for Entrepreneurs and UBS, along with Fast Company, #FacesofFounders sought out and lifted up America’s dynamic entrepreneurs who are key to driving innovation and job growth. The winners of the crowdsourced contest, who were reviewed by our panel of 40 guest judges, were selected because they bridged innovation and a commitment to inclusiveness. We then featured the winners of the contest on FastCompany.com and our #FacesofFounders Medium publication.

The technology powering this campaign was a huge part of its success, and we’re excited to share this code with the open source community. Throughout the judging process, we received numerous comments on how easy it was to use. The platform has three unique components that are all a part of a combined codebase.

Social Media Profile Photo Filter

The first of which is the photo upload feature that allowed visitors to upload a photo (or select their Facebook or Twitter profile photo) and place a campaign-themed filter on top of it. The visitor could then make that filtered photo their profile image on their social media profiles, and the photo was added to a shared photowall on the homepage, which continually displayed all new and past filtered photos. In addition administrators had the ability to remove inappropriate photos from the homepage.

Story Submission

The second feature is the story submission system. In addition to, or instead of, uploading a photo, visitors could submit their story to the judging platform. This submission tool contains customizable forms and can be placed in a “closed” state once judging begins. All submissions entered through the form then go into a queue for a site administrator to assign to judges. Because the platform is built into WordPress, it is also possible to directly upload submissions via WordPress’s dashboard.

Story Review and Judging

The third and final component of this codebase is the judging platform. As visitors submit stories, they queue in the judging section of the backend. Once all submissions are final, assigned judges can log into the platform and request submissions to review. The judges score each submission on a numeric scale, and the platform uses those scores to begin ranking each submission. Site administrators can then log in and view the stories ranked by their aggregate scores to determine winners. The entire codebase comes packaged as a WordPress theme for easy deployment and visual customization using WordPress’s robust theme system.

This open source #FacesofFounders platform is a useful tool for organizations running any sort of applicant submission and review process, and it could be modified to accommodate a grant or scholarship application review, among other uses. If you have a pool of judges or reviewers who are geographically separated or difficult to coordinate on schedules, the platform accommodates such logistical challenges by facilitating an individualized back-end review process. We believe that this code will be integral for the prizes and challenges community.

Given the collaborative nature of the open source community, we are looking for organizations interested in using this code in their own campaigns, as well as suggestions for ways to improve the #FacesofFounders codebase. Moving forward, we plan to share more of the software powering other campaigns and efforts with the open source community.

We at the Case Foundation hope our work can help others, and we’ll do our part to help catalyze the open source movement as we share our resources, our time and our talents with the community. We are excited to share this multifunctional platform with the community, and we look forward to further contributing to this part of digital philanthropy.

You can find the #FacesofFounders platorm here.

Confronting the Dark Side of Entrepreneurship

November is National Entrepreneurship Month, and the irony that the month kicks off with National Stress Awareness Day will not be lost on any entrepreneur.

Throughout the month, we at the Case Foundation will be celebrating entrepreneurs and all of the contributions they bring. When we talk about putting our Be Fearless principles into practice, it’s not surprising that we often turn to startup founders for inspiration. For “Make big bets” you can’t help but think of Sara Blakely and Jeff Bezos; “Let Urgency Conquer Fear” evokes the story of Daymond John; “Make Failure Matter” conjures images of Oprah who was told she wasn’t made for TV, Elon Musk, or Thomas Edison who famously declared, “I haven’t failed, I’ve just found ten thousand ways that won’t work.”

But the story of many entrepreneurs, because they can be so inspirational, can also become over-glamorized. What we don’t talk about enough, however, is the stamina — mental and physical — required to be an entrepreneur. It’s an essential part of the narrative of who is and can be an entrepreneur. And since that very notion was the premise of our recent #FacesofFounders campaign, we reached back out to some of those featured founders to take on the topic of stress management.

Head to Faces of Founders on Medium to see what they said.