Influence Nation Summit is on September 6th in Washington, DC
Where to eat, what movie to see or which insurance plan to select—these are just a fraction of the personal decisions we make every day based on influences we may or may not be aware of. As consumers, community members, employees and in all of the everyday roles we assume, the decisions we make are often influenced by advertising, online reviews, media, recommendations by celebrities and friends, etc. But are these the same sources that influence us to get involved in trying to remedy a socialissue we hear or care about?
We’re determined to find out. For the last ten years, the Case Foundation has led extensive research on how the Millennial generation engages with social issues and causes. From the launch of Social Citizens in 2008 and continuing from 2011 to 2017 with the Millennial Impact Report, in partnership with Derrick Feldmann and the researchers at Achieve, we’ve surveyed more than 100,000 Millennials in an effort to understand why and how our nation’s largest generation, Millennials, were taking action on the causes that they care about most. We initiated this work a decade ago because we saw the potential impact of this young generation and sought to gauge how their voice, digital networks, idealism and commitment to innovative ideas could bring about true social change.
As we continue to build on the spirit of curiosity that powered our last ten years to research the Millennial generation and a belief that understanding what influences young Americans to take or not take action is important for all in the social sector, the Foundation is excited to support the launch of a new body of research on these topics focused on 18-30 year old Americans from Cause and Social Influenceand to support the inaugural Influence Nation Summit on September 6 in Washington, DC.
A significant portion of the new summit will focus on the social and media influences that drive young Americans to action on causes and participation in movements. We are looking forward to joining this important conversation, where we will join with others to share our own fearless journey, and learn from the expert organizers and communicators powering key movements today. The organizers of the summit have pulled together a compelling list of voices including:
Michael Skolnik, who was described in the New York Times as “the man you go to if you want to leverage the power of celebrity and the reach of digital media to soften the ground for social change.”
National Geographic storyteller Lillygol Sedaghat who aims to inspire conscious consumerism – the realization that every choice we make affects the environment – and spark a global discussion on trash.
Christine Montenegro McGrath whose work transforming Mondelez International’s cocoa supply chain seeks to apply big and small actions every day to positively affect people and the planet.
We’re experiencing the pull of powerful movements today. And this leads us to ask: what drives the power behind one idea to spread like wildfire, becoming a culture shifting movement, and another to remain an idea shared by only a relatively few. As we seek to answer this and other key questions, we must learn to understand the role of influence over individuals and the masses. This is particularly important if we hope to inspire people to take action on causes we all care about.
That’s why we’re inviting you to join the first step in the journey to examine how social movements arise and lead people from understanding to action to sustained behavior change to, we hope, real, measurable progress on the world’s social challenges—the Influence Nation Summit!
The Summit will only be the beginning and we hope to see you in D.C. and online as we discuss the power of influence to lead Young Americans to action using #INSummit18. Don’t worry, if you can’t make it in person, we’ll be streaming the sessions live.
For the last 10 years, the Case Foundation has studied, supported and celebrated how the Millennial generation engages with social issues and causes. Much has changed over a decade and we’ve learned a lot. When the foundation started this work, we spent a lot of time explaining the relevance of studying the new approaches Millennials were taking to social change, and who they wexre as a population. 10 years later, the Millennial Impact Report—the cornerstone of our decades long work—is the largest body of data and analysis on Millennial cause engagement, with information on how more than 100,000 U.S. Millennials engage with social issues and causes.
Source: Brookings Report, The millennial generation: A demographic bridge to America’s diverse future
Through the Millennial Impact Report, we’ve gained a wealth of important knowledge which we’ll be sharing over the next few months. But one of the key elements that we think is central to this work is the deepening of the understanding that the Millennial generation isn’t a monolith. It’s actually the most diverse adult demographic in the U.S. According to the Brookings Institute, the Millennial generation is more than 10 percent less white than all older generations (44.2 percent minority compared with 31.6 percent minority).
Millennials are also far more likely to identify as LGBT than older generations, according to January 2017 findings from Gallup. Specifically, 7.3 percent of adults aged 18 to 36 identified as LGBT, while 3.2 percent of those aged 37 to 51; 2.4 percent of the 52 to 70-year-old respondents; and 1.4 percent of the over 70 respondents identified as LGBT.
Many Millennials are influenced by common experiences, such as the aftermath of 9/11 and coming of age during the Great Recession, yet—unlike the Greatest Generation’s experience with the Depression and then World War II—these society-wide experiences have not had the same impact on the degree of activism and attitudes of everyone in this age group.
In the last year, we dug deeper into the impact that this demographic diversity had on the way Millennials responded to key issues the nation is facing. Once again, we partnered with Achieve to conduct the research, including a nationwide survey of 3,000 Millennials in the summer of 2017. We sought to gauge how Millennials’ perception and actions were changing in light of the new political landscape in the United States, and how demographic diversity impacted their responses to issues that are now in the forefront of national dialogue. Achieve found that demographics matter and influence priorities and engagement, for example:
Race and ethnicity influence Millennials’ top social issues of concern. In aggregate, civil rights, employment and healthcare reform were priorities, ranked in that order. However when you look at the responses broken out by race, priorities vary according to the survey:
“White/Caucasian: The top three issues of interest among this group turned upside down from the prioritization of the aggregate’s top three issues. Healthcare reform topped their list, followed by employment (job creation) and then civil rights/racial discrimination.
Spanish/Hispanic/Latino(a): Unlike any other racial/ethnic group, this segment chose immigration as the number one issue of interest. This group identified civil right/racial discrimination as its number cause of most interest.
Black/African American: This group is in line with the overall sample, identifying civil rights/racial discrimination as the top area of interest, followed by employment (job creation).
Asian: This is the only group that named climate change as their top area of interest, though it was followed closely by employment (job creation), civil rights/racial discrimination and healthcare reform.
Gender also influences cause engagement and activism, as Achieve’s director of research, Amy Thayer explains in her powerful piece on Millennial women, Millennial Women: Hear them Roar. For example, self-identified women reported lower levels of cause engagement and confidence in their own—and the ability of organizations—to create the change they want to see compared to their male counterparts. (41 percent of women believed strongly in their ability to address social challenges compared with 65 percent of men).
Education influences the methods and frequency of cause-related actions among Millennials with the least educated being most likely to report taking no action and the most highly educated reporting taking a greater number of more diverse actions, including: contacting representatives, participating in marches and joining a nonprofit board.
Politics also matter. The 2017 survey revealed that the majority of Millennials are dissatisfied with the current president and it is a key factor behind their post-election activism. They’re taking actions against policies and practices they don’t support, like the animated response to the 2017 travel ban. But, not all Millennials think the country is going in the wrong direction, and that segment who voted for and continues to support the president, reported the most active cause engagement in 2017. Their support for the president also correlated with different methods for engagement as well as a greater propensity to identify with activist labels, compared with non-Trump supporters.
In short, by trying to label Millennials with a broad brush—whether it is slacker or activist, engaged or apathetic—misses the essential nature of the generation. At its core, the Millennial generation is diverse and their opinions and insights and perspectives reflect that diversity of background, experience and lifestyle.
Why the details are important and how they impact you, whether you are a Millennial or not
In our 10 years of sharing research on how to engage with the Millennial generation as social changemakers, we’ve had a front row seat to witness a rise in the Millennial voice about the issues they care about and the way they perceive their power to create change. We’ve all seen how that voice is influencing greater social responsibility in corporate practices and modernizing nonprofit outreach. Now, the latest Millennial Impact research from Achieve identifies the important nuances between specific segments of the Millennial population.
This research shows the issues that matter to one group of Millennials don’t necessarily matter to everyone; therefore, to communicate effectively and activate Millennials, it’s essential to dig in beyond just their age-group. According to the findings, if you want to connect with Millennials on causes and engage with them, it matters where they live, their education level, their gender, their race and even their opinion about the president. Not only do the social issues that matter most vary by these factors, their level of confidence in their capacity to create change, their willingness to act on behalf of others and their interest in national or local causes are correlated. And many of the leading marketing firms and brands have sought to connect with these distinct groups through extensive micro targeting and by designing products and outreach for specific subgroups. To find success, it’s imperative that the non-profit world design messaging in a similar way. The 2017 Millennial Impact Report is one tool to help begin to build those relationships with Millennial cause supporters and we urge you to download your copy here.
Stay tuned for further learnings that we have gleaned over the past ten years of Millennial focused work and details on MCON, the annual conference where the Millennial Impact Report learnings are brought to life and tens of thousands of passionate individuals come together online and in-person to channel their enthusiasm into action for today’s most pressing issues.
It’s that time of year! The beginning of a new rotation around the sun when we all start to prioritize our goals for the next 365 days. One of my resolutions this year is to make meaningful connections and expand my knowledge of subjects both known and unknown. There’s no better way to do so then to step out of the office occasionally and travel to a new region for a few days of learning. Our team at the Case Foundation does just that, attending and speaking at dozens of conferences and events across the globe.
We know that time is precious and there are countless conferences and events for you to consider in 2018 to expand your knowledge. Here’s our take on 23 conferences to attend this year in the world of philanthropy, Impact Investing, Millennial engagement and Inclusive Entrepreneurship:
MAKERS Conference, February 5-7 (Rancho Palos Verdes, CA) explores new ways to make shock waves, unleash our collective power and lift each other up as we fight for causes that matter. Last year’s conference included speakers like Gloria Steinem, Eva Longoria, Priscilla Chan, Sheryl Sandberg, Diane von Furstenberg and Gabby Douglas.
Economist Impact Investing Forum, February 15 (New York, NY)join Economist editors and 200 financiers, institutional investors, policymakers, academics, impact investors and philanthropists at the second iteration of Investing for Impact: risk, return and the future of the world. Our CEO Jean Case is scheduled to take the stage with Liesel Pritzker Simmons, co-founder of the Blue Haven Initiative in a conversation on why investing in women founders is the ultimate return.
SXSW Interactive, March 9-17 (Austin, TX) we would be remiss if we didn’t give a shoutout to the conference of all conferences. Tens of thousands of attendees gather for hundreds of sessions on topics related to social good, investing, entrepreneurship, art, music and more. Our Case Foundation team will take the stage at four sessions that week, and we look forward to seeing many of you while in Austin. Speakers this year will include Melinda Gates, Alex Chung, Mark Cuban, Michael Dell, Kathryn Finney, Cindy Whitehead, Ira Glass, Walter Isaacson, Ezra Klein, Megan Smith, Gary Vaynerchuk and many more.
Women’s Private Equity Summit, March 9-11 (Half Moon Bay, CA) brings together more than 500 female private equity and venture capital leaders for discussion and networking.
Skoll World Forum, April 10-13 (Oxford, England) launched by the Skoll Foundation, accelerates entrepreneurial approaches and solutions to the world’s most pressing problems by uniting social entrepreneurs in a pursuit of learning, leverage and large-scale social change. Past speakers have included President of the World Bank Group Dr. Jim Yong Kim, Winnie Byanyima of Oxfam International and Hamdi Ulukaya of the yogurt empire Chobani.
Nonprofit Technology Conference, April 11-13 (New Orleans, LA) features over 100 educational sessions, an exhibit hall highlighting the latest nonprofit products and services and networking events each day. Be sure to check out our session on open source philanthropy with our VP of Interactive Strategies, John Jones.
Women in the World Summit, April 12-14 (New York, NY) presents powerful new female role models whose personal stories illuminate the most pressing international issues. Speakers last year included Scarlett Johansson, Prime Minister Justin Trudeau, Diane von Furstenberg and many more luminaries.
Tech Inclusion, Spring 2018 (Washington, DC) brings the industry together to drive solutions to diversity and inclusion. Attendees include executives, hiring managers, human resources, data scientists, educators, entrepreneurs, investors, policymakers and diversity and inclusion advocates.
Vanity Fair Founder’s Fair, April 20 (New York, NY) slated for its second year, this gathering highlights the accomplishments of ambitious women entrepreneurs and explores ways to help them unleash even greater growth for their businesses and their brands.
Good Tech Fest, May 22-24 (Detroit, MI) is for anyone using data and technology to drive impact. It’s for the doers and practitioners. The people on the ground. The leaders that are wanting to find innovative ways to leverage technology, and the technologists wanting to apply their skills for real global change.
US SIF Annual Conference, May 30-June 1 (Washington, DC) gives you the opportunity to network with leaders of sustainable, responsible and Impact Investing. Hear from leading investors, CEOs and policymakers, and to learn about new approaches, trends and policy developments in the field.
MCON, June (Washington, DC) join 1,000 passionate individuals who come together to channel their enthusiasm into action for today’s most pressing issues. MCON gathers leaders, entrepreneurs and cause enthusiasts of all generations to discuss problems and find creative solutions to the challenges of today.
Forbes Impact Investing Summit, June 12-13 (New York, NY) this invitation only event for doers and investors who believe in investing in companies that can change the world is a new offering from Forbes and it’s certain to make an impression. Join seasoned impact investors who are moving capital and leading the next generation of investment.
NextGen Summit, June 18 (New York, NY) unites a global community of young entrepreneurs. The 2017 Next Gen Summit welcomed dozens of investors and founders of billion dollar brands and companies, NBA and NFL stars, Shark Tank alums, world-renowned fitness experts and underwater drone creators.
Aspen Ideas Festival, June 21-30 (Aspen, CO) unites leaders and influencers from around the globe for inquisitive discussions on the ideas and issues that shape our lives and challenge our times. Hundreds of award winning journalists, global leaders, scientists and explorers, former secretaries of states, startup founders and investors take the stage each year.
Fortune Most Powerful Women, October 1-3 (Laguna Niguel, CA) MPW has evolved into the world’s most extraordinary leadership community, convening the preeminent women in business—along with select leaders in government, philanthropy, education and the arts—for wide-ranging conversations that inspire and deliver practical advice. The program features one-on-one interviews, panel discussions, interactive breakout sessions and high-level networking.
Communications Network, October 10-12 (San Francisco, CA) brings together more than 500 social sector communications professionals from foundations and organizations across the globe for engaging dialogues on using the power of storytelling to drive social impact, demystifying design and the making of movements.
Global Impact Investing Network Forum, October 30-31 (Paris, France) investors from around the globe convene for the preeminent gathering of active impact investors and those who are interested in building an Impact Investing practice. Hosted by the Global Impact Investing Network (GIIN) and PEI Media, the Forum aims to advance and scale the market through insight from industry leaders, leading-edge research and unrivaled networking opportunities.
PopTech, October 31-November 3 (Point Lookout, ME) is a robust gathering of more than 600 scientists, technologists, humanitarians, designers, artists, innovators, corporate and governmental leaders, academics and those who defy tidy categorization.
Inc Women’s Summit,Fall 2018 (New York, NY) unites savvy female business leaders with diverse backgrounds, passions, and pursuits for a day of dynamic exchanges and innovative business ideas. Speakers have included the likes of Spanx CEO Sara Blakely, Shark Tank’s Kevin O’Leary, Maria Malcolm Beck of Bluemercury and more.
Blavity Afrotech, Fall 2018 (Silicon Valley, CA) unites founders and employees of some of the fastest-growing tech startups to share the tactics and strategies they use to grow their products and businesses. Conversations range from raising venture funding, combining tech and culture, user design workshops, growth hacking and more.
Washington Ideas, October 2-4 (Washington, DC) is an annual must-attend event bringing the most consequential people and issues to D.C. featuring hundreds of political leaders and those shaping the future of business, science, technology, arts and journalism.
Fast Company Innovation Festival, Fall 2018 (New York, NY) taking place across NYC, the festival features dozens of events in content tracks ranging from tech to design, leadership to creativity, fashion to healthcare and more. CEOs and influencers from companies and organizations like Bloomberg Philanthropies, CARE, DonorsChoose.org, Robin Hood, Swell Investing and more.
Bonus: LIVE anything! Live content from media brands is a hot ticket for 2018 both in person and online. Check out the many upcoming LIVE events from media entities likeForbes,Washington Post,Bloomberg,AXIOS 360 andThe Atlantic announced each week.
In honor of the 20th anniversary of our founding, the Case Foundation dedicated 2017 to “Getting in the Arena.” Inspired by Teddy Roosevelt’s call to civic participation in his 1910 “Man in the Arena” speech, we focused on bringing forward ideas, stories and events that highlighted people and ideas that can change the world and encouraged others to do so too. To kick off the year, Steve and I wrote about how, over the initial 20 years of work, we had challenged ourselves and others to get off the sidelines and “Get in the Arena” to address our most pressing challenges. We also recommitted to this ethos moving forward and called on others to share how they were Getting in the Arena. As the year wraps up, we are using the last 20 days of our 20th year to shine the light on 20 people, groups and ideas that inspired us this year.
We also wanted people to share how they were getting in the arena and created a venue to inspire attendees at SXSW in Austin. In addition to creating an environment where SXSW aficionados could learn about how they could make an impact in the Inclusive Entrepreneurship and Impact Investing spaces, see how VR could be used for good and use a ribbon wall to pledge how they were going to Get In The Arena, the Case Foundation hosted a 360° OrcaVue video that attendees could hop into to “Get In the Arena.” We loved seeing people like Loic Le Meur and Leila Janah and Jeremiah Owyang share their excitement for jumping off the sidelines and getting in the arena—Steve and I joined in too.
In June, we helped bring together young leaders from across the country who want to turn their interest into action at MCON, the marquee event on Millennial cause engagement that we helped found. We partnered with NBCUniversal to host a #GetInTheArena lounge where Millennial attendees shared how they’re turning interest into action. We were so inspired by the hundreds of stories we recorded that we are sharing a few—including Angela Richardson of BUILD, Elizabeth Lindsey of Byte Back and Dan Thiede of CERTS—as part of this 20 day campaign.
While our 20th year may be coming to an end, our commitment to shining the spotlight on those who are changing the world continues. This fall, I announced that I’m writing a book about the Be Fearless principles the Case Foundation have been promoting since 2012. The book will feature stories of fearless people and organizations—big and small, historical and modern—making big bets, experimenting, building unlikely alliances of changemakers, confronting and living through failure and letting urgency conquer fear. And to build on the legacy of work we’ve done on Be Fearless, we launched Finding Fearless where you can post short descriptions of what inspires you—whether it’s from your own journey or that of another individual, nonprofit, corporation or startup—and how they put Be Fearless to work.
Finally, we launched the Be Fearless show on Facebook Watch, featuring profiles of fearless changemakers who embody the Be Fearless principles and are making a difference across the globe. As part of the end of the year celebration, we will highlight some of the many inspiring stories we created, like the story of Pristine Seas, the Special Olympics and the Okavango Delta. Get ready to see those pop back up on our social media channels and stay tuned for even more new episodes in the coming months.
Kicking off tomorrow, we’re excited to spend our last 20 days of 2017 shining the spotlight on the people, groups and ideas that truly embody what it means to #GetInTheArena on the most pressing issues. Follow along on Facebook, Twitter and Instagram and tell us how you got in the arena in 2017 using #GetInTheArena.
Continuing our series of highlighting incredible changemakers who are Getting in the Arena for the causes they care about, we chatted with Dan Thiede, Communications Manager at the Clean Energy Resource Teams (CERTs), to talk about how he and CERTS Get in the Arena for clean energy in Minnesota.
We met Thiede this year at MCON—the Millennial Engagement Conference—where we were celebrating our 20th anniversary and rallying people to “Get in the Arena” around the causes that mattered most to them. At MCON, we partnered with Comcast NBCUniversal who brought along their Chat Box to help capture inspiring stories on video. We invited attendees to jump in the Chat Box and record their answers to the question “How are you using technology and innovation to #GetInTheArena and inspire change in your community?” The chat box was a big hit and we recorded lots of great video stories from attendees about how they are turning their interest into action! Dan was one of these stories.
As you can see, Thiede’s story stood out to us as he and his team at CERTs are working on citizen-centered solutions to clean energy and they are reaching beyond their bubble to work with changemakers across sectors. After seeing him in the Chat Box, we wanted to learn more about Thiede’s work with CERTs, how they’re solving local problems, how they build excitement around clean energy and how they’re using technology to do it. Read on to see what he had to say.
Can you tell us about Clean Energy Resource Teams and how the organization came together?
The Clean Energy Resource Teams—or CERTs—are a statewide partnership in Minnesota that connects individuals and their communities to the resources they need to identify and implement community-based clean energy projects. We have twenty people working across four organizations that spend most of their time doing outreach, education and technical assistance on energy conservation, energy efficiency and renewable energy.
CERTs came together in 2003 when people across rural Minnesota began thinking about new opportunities in clean energy and how their communities could benefit. We split the state up into regions and had lots of conversations with everyone from city and utility staff to businesses and nonprofits, from policymakers and school teachers to farmers and engineers. Those early grassroots efforts resulted in regional energy plans, and in the time since we’ve been focused on helping Minnesotans learn, connect and act.
What inspired you to “Get in the Arena” to promote clean energy?
We’re inspired by the positive economic impacts that saving energy and producing clean energy have, the incredible job growth we’ve seen in the industry (now the fastest-growing part of Minnesota’s workforce) and the transformative effect that projects have on communities when people come together toward a common purpose, have some success and then go even further than we imagined.
How does Clean Energy Resource Teams use technology to advance your work?
CERTs provides all sorts of resources to Minnesotans in order to help people learn about technologies and models, understand their options and move forward with clean energy projects. Technology plays a huge role in the resources and tools we provide. Key examples include our interactive solar site assessment tool that uses LIDAR, solar resources and weather data to let people know if they have a good place for solar; our online directory of solar companies, community solar gardens and energy auditors; a mobile app that helps people pick out the perfect energy-efficient LED light bulbs; a solar video contest that encourages people to get creative in their efforts to educate Minnesotans about clean energy; and a robust energy benchmarking platform that allows public entities to track their energy usage and compare it to similar buildings.
What problem are you hoping to solve and what goals are you working towards?
CERTs believes that there are amazing clean energy opportunities out there, but that we have a long way to go to make sure that energy efficiency and renewable energy truly permeate every community in Minnesota. We’re working to tip the scale to make clean energy the norm and to ensure that everyone can benefit from these solutions.
How do you build excitement around clean energy and encourage Minnesotans to get off the sidelines and change their habits around energy use?
CERTs definitely likes to have fun, we’re solutions oriented, and we believe that action on clean energy is contagious. One of the key ways that we build excitement is through peer-to-peer events, campaigns and recognition. Examples include cities hosting tours for other cities, neighbors getting together to kick the tires on EV cars at the farmers market, students selling LED light bulbs for fundraisers, utilities getting together to talk about successful program models and farmers coming together for lunch to check out the latest in energy-efficient equipment. People see folks just like them taking action, reaping the benefits (and having a great time and they want to do it, too! In most cases there is also money to be made or money to be saved, and real improvements to quality of life without sacrificing comfort. When it all comes together it’s super exciting.
How does CERTs’ approach help others to Get in the Arena and be part of the clean energy solution?
The Clean Energy Resource Teams empower communities and their members to move forward with energy efficiency and clean energy work by meeting them where they’re at, understanding their unique situation, needs, assets, and concerns, and then ensuring that they have the information, connections, financing and other essentials to see clean energy projects through to their completion. We don’t stop there, either. After they finish a project we publish stories about them, help them celebrate their success, and make sure that they’re on their way to making even more progress toward meeting their energy goals. That’s also usually the point in the process where their peers start to take notice, ask questions and think about how they can move forward with projects, too. It’s contagious in the very best way!
Do you have any success stories that inspire you to keep doing this work?
We literally come across success stories every week that keep us going, and keep up a blog and send out a newsletter called MN Energy Stories packed with successes every couple of weeks. It’s a steady drip of inspiration for the work that we and so many others are doing every day to shape Minnesota’s clean energy future.
It’s particularly inspiring when we’re able to figure out a solution to a tricky problem that opens the floodgates for projects, which is definitely what happened in Minnesota with Property-Assessed Clean Energy—or PACE—financing. Lots of businesses, nonprofits, and other groups were having trouble financing energy efficiency and clean energy improvements, because traditional banks didn’t really understand them. We’ve been working to expand PACE availability in Minnesota, and now just a couple of years in there have been hundreds of projects and millions of dollars of financing, all through property tax assessments.
We’d like to thank Dan Thiede for sharing how he’s Getting in the Arena with us. To learn more about CERTs, check out their website. To learn more about our Get in the Arena efforts, and to see what other MCON attendees said about their #GetInTheArena moments, check out our Get in the Arena page.
Every year, MCON—the Millennial Engagement Conference—is a great chance for us to celebrate how Millennials are changing the world, and to talk to conference attendees about how they’re getting involved with the causes that matter most to them. Since this year’s MCON coincided with our 20th anniversary where we’re rallying people to “Get in the Arena” we partnered with Comcast NBCUniversal who brought along their Chat Box. We invited attendees to jump in and record their answers to the question “How are you using technology and innovation to #GetInTheArena and inspire change in your community?” We received nearly a hundred video stories from attendees about how they are turning their interest into action.
A #GetInTheArena moment that stood out to us came from Elizabeth Lindsey, Executive Director of Byte Back, who talked about how she and the organization teach DC area adults technology and help them find tech jobs. Her story stood out to us because of its mission similar to ours with Inclusive Entrepreneurship, where we work to promote the recognition and success of underrepresented entrepreneurs. Similarly, Byte Back propels underserved DC area residents to career success through adult education.
Just like the Case Foundation, Byte Back is celebrating their 20th anniversary. And they’re using the milestone to step up their commitment to tackling the digital divide and providing high quality technology training to adults in need. You can see her video where she discusses her work here:
We wanted to learn more about Lindsey’s vision for Byte Back, her #GetInTheArena inspiration and motivation, and how the organization is setting new goals for their 20th anniversary and beyond. Read on for more about Lindsey and Byte Back.
Can you tell us about Byte Back and your vision for the organization? Byte Back is a Washington, DC based nonprofit providing free technology education and career training to unemployed adults. We teach our students tech skills from the very beginner level—how to use a mouse, how to send an email—to advanced IT skills that prepare them for careers in IT and business services. I’ve been the Executive Director here for two years, and we’ve been serving people in DC for 20 years. Byte Back is one of the only organizations in the country where someone with limited access to technology can start with the basics and move up a training pathway to IT skills training and into living-wage careers that use technology. I know that communities beyond DC need us. This year we’re expanding into Maryland, and we’re excited to continue planning how we can expand our reach even farther.
What inspired you to “Get in the Arena” on this cause? I’m the first person in my family to go to college and grew up in a very financially unstable home. My life was completely transformed by having access to quality education, and I’m passionate about helping others access these same types of opportunities.
I know there are so many opportunities in today’s society for people without college degrees, people like my parents, to build careers that can help them to support their families and thrive. 31 million Americans have low tech skills. There are 5.5 million more women in poverty than in 2000. And only four percent of the tech workforce is made up of women of color. Imagine what poverty in this country would look like if people on the other side of the digital divide were given the opportunity to have living-wage careers in tech. There are diverse people who have enormous untapped potential, who can change their lives and our economy. I believe they deserve a chance—to learn for free, to have a living-wage career, to have the skills and access that equity demands.
How does Byte Back use technology to address the digital divide and seek solutions to poverty? Access to technology is extremely important. But I think that sometimes we overlook the importance of providing people with the training to use that technology. A laptop or access to broadband isn’t enough if a person doesn’t know how to access the internet on their device or connect the device to Wi-Fi. So, we teach people to use the technology that’s so ubiquitous now, and by doing so, we’re helping them lift themselves out of poverty. With tech skills, our students are able to create resumes in Word, fill out online job applications and compete for in-demand jobs in the new economy.
As the organization celebrates its 20th anniversary, what are some of the goals you and Byte Back are working towards? As of this summer, we’ve achieved a major 20-year anniversary goal—to move into a state-of-the-art consolidated headquarters. We spent our first 20 years in a converted row home, and we really outgrew that space. Our move is a huge step up for us. We have new technology, including new computers for students and staff and a new video production studio, and a space that really reflects the careers that our students are training for. For most students, these will be the best classrooms and technology they’ve used in their lives, and they really deserve it.
The number of Byte Back graduates who are hired into living-wage jobs continues to increase. In our last fiscal year, which ended in June, 65 students were hired. On average, our graduates who are hired are making $28,000 more per year than they were before Byte Back courses. As we expand into Maryland this year, we’re teaching more advanced CompTIA A+ Certification courses, which means more graduates will have the training to succeed as IT help desk professionals. Our services are unique nationally, and communities across the country are asking for Byte Back services, so we know that our 20th year is the first in our geographical expansion, but not the last.
How do you rally people to get off the sidelines and support Byte Back through donations, volunteering, partnerships and hiring students? We have so many fabulous supporters who are so inspired by our mission and our students’ success. The DC tech community has been so supportive, and we’re such a natural tech for good cause for them. In March, we won a $360,000 WeWork Creator Award to scale, which has been so huge for us. We have the support to expand, and a lot of new supporters have found out about our work and are joining us as partners, volunteers, funders, donors, and student employers. We have a lot of new supporters, but we’re always looking for more to join us as partners, volunteers, funders, donors, and student employers. We have opportunities to get involved and Get in the Arena at byteback.org.
How do you and your team view technology as a pillar of civic engagement? The people reading this article right now online probably cannot fathom not knowing how to use the internet, or how to use an Excel spreadsheet, or email a city official. But the fact is there are still millions of people who are being left out of digital civic life. While online-run social justice movements have had amazing success, it’s a fact that many people are left out of participating and engaging and fighting because of their inability to use technology.
How have you had to challenge assumptions and take risks during your time at Byte Back? When I started at Byte Back as Executive Director, I inherited an organization that had grown exponentially in the past seven or eight years but didn’t necessarily have the systems and processes in place to keep up with this growth. I really had to question my assumption that programming and staff and systems were put in place for a reason – I had to start asking why we did things a certain way, why we conceptualized our organizational structure the way we did, why certain individuals were placed into their roles. It was challenging, but Byte Back embraced the change and need for us to grow and evolve, and we’ve significantly improved our operations and our organizational culture over the past two years.
Are there any student success stories that stand out and inspire you to continue getting in the arena for adult technology training? The first time I met Olivia Byrd, she came up to me and said, “Byte Back saved my life.” Four years ago, Olivia was living in her car. She didn’t have the skills and experience to build a career. And then Olivia came to Byte Back. Three months after finishing her training, Olivia was hired as an IT Help Desk Technician. She now has her own apartment. Olivia’s life has not only been changed, but she brings a new face and perspective to the tech world.
Thank you so much to Elizabeth Lindsey for sharing how she’s Getting in the Arena with us. To learn more and get involved with Byte Back, check out their website. And to learn more about our 20th anniversary celebration, check out our Get in the Arena page.
Every year, MCON—the Millennial Engagement Conference—is a great chance for us to celebrate how Millennials are changing the world, and to talk to conference attendees about how they’re getting involved with the causes that matter most to them. This year, we partnered with Comcast NBCUniversal to bring attendees the #GetInTheArena Peacock lounge presented by Comcast NBCUniversal, where participants had a chance to jump into a chat box and record their answers to the question “How are you using technology and innovation to #GetInTheArena and inspire change in your community?” We captured nearly a hundred stories from attendees about how they are turning their interest into action.
One of those stories that inspired us came from Angela Richardson, Communications and Partnerships Manager at BUILD (Businesses United in Investing Lending and Development) Metro DC. Richardson shared how she works with the organization to help students from under resourced communities pursue entrepreneurship. Angela and BUILD are making a difference by providing communities with the resources and connections their residents need to succeed as students and entrepreneurs. Much like the Case Foundation’s Inclusive Entrepreneurship work, BUILD promotes social, financial and inspiration capital through their four year program for high school students. You can see her inspiring video here:
We wanted to learn more about Richardson’s vision for BUILD, her #GetInTheArena motivation and how she rallies supporters to get involved with the organization, so we caught up with her after MCON. Read on to see what she shared with us and how you can learn more about BUILD Metro DC.
Can you tell us about BUILD Metro DC and your vision for the organization?
BUILD Metro DC is an in-and-out of school incubator that introduces high school students to entrepreneurship. With BUILD’s guidance and support, DC students learn to create and run their own start-ups, learning the fundamentals of what it takes to have a successful business. Although our students are doing amazing work, their stories go untold. As the Communications and Partnerships Manager, my vision for BUILD is for every Washingtonian to know the powerful impact BUILD Metro DC has on each high school student we are serving.
What inspired you to “Get in the Arena” on this cause?
I started my career as a communications professional in the beauty and fashion industry. Although that world may seem glamorous and pretty, I wasn’t fulfilling my life’s work. My journey from a beauty and fashion publicist to a social change communicator has led me to tell the powerful untold stories of young people. Having the opportunity to capture the resilience and great potential of our students is what truly inspires me daily to stay in the arena.
How does BUILD foster entrepreneurship in underserved DC communities?
We believe that entrepreneurship is a mindset and because we believe it is a mindset, there are a number of skills that can be developed that we refer to as Spark Skills (Communication, Grit, Problem-Solving, Collaboration, Innovation, and Self-Management). In addition to the development of those skills, students have the opportunity to develop and grow their own business, generating revenue which ultimately teaches them financial wellness and sustainability. These skills have the potential to eradicate generational poverty, in turn putting resources in communities that would otherwise not have them.
What are some of the goals you and BUILD are working towards?
To fulfill our mission, we are working towards growing our student enrollment, ensuring that are student body is fully engaged in our program over time, and that we collectively drive the students BUILD works with towards postsecondary acceptance and college and career readiness.
How do you encourage your students to turn their interest into action?
We challenge them to identify their interests. We then have to encourage and affirm their interest through celebrating the diversity of them and strength of their ideas. Finally, we share with them resources to turn their interests into action.
How do you rally people to get off the sidelines and support BUILD through donations, volunteering and mentorship?
We highlight the power of our students. Donors, volunteers, and mentors join and support BUILD because they want to have a real impact on each of the students and to give them the tools they need to succeed. When we highlight our students, we are making it clear that everyone has an opportunity to play their part in guiding and supporting this next generation.
How does technology play a role in your and BUILD’s social change work?
As part of a pilot program, we partnered with Friendship Tech Prep Academy, utilizing technology as a tool for students to create tech-driven startup businesses. Through this pilot, we have opened the windows of opportunity for our students to learn coding, web design and graphic design, tools we believe every entrepreneur needs to advance his or her business. One of our student teams even created a pop-up device, Insta-Laptop, that turns any smartphone into a functional laptop. The team generated the idea after realizing that many of their peers did not have access to computers at home, but majority of them owned smartphones. This is the perfect example of how we are teaching our students to solve problems like the digital divide.
How do you and your team view entrepreneurship as a pillar of civic engagement?
To create the world that we want to see, we must be willing to think and act in ways that are naturally entrepreneurial. Civic engagement and entrepreneurship share a process for seeing what is, brainstorming improvements, making a plan, and convincing people that they should support the outcome. Helping BUILD students develop their entrepreneurial skills has a strong side effect of preparing them to be civically engaged. The skills of teamwork, grit, and innovation that make our students successful entrepreneurs are the same skills that make them community leaders today and tomorrow.
How have you had to challenge assumptions and take risks during your time at BUILD?
At BUILD, we work to challenge assumptions everyday about the identities of our students – where they are from and the implications that exist because of that. We work to celebrate their individual identities while coaching them to grow, providing them with support and access to resources in an effort to change the narratives that are created for them.
Are there any student entrepreneur success stories that stand out and inspire you to continue getting in the arena for underserved youth?
Two words: Lorrin Davis. Lorrin’s story has truly inspired not only me but our entire BUILD community. She is the perfect example of how gaining a BUILD Spark Skill like Grit can impact all areas of one’s life. She’s journeyed through the BUILD program, starting as young freshman entrepreneur to now a high school graduate on her way to George Washington University as recipient of the highly coveted Trachtenberg scholarship – a full ride valued at $300,000. Despite the many adversities and personal challenges Lorrin may have faced during her time in BUILD, her resilience and dedication to making her dreams come true drives me to the do the work I do daily. She inspires me to continue to tell stories of the many young people overcoming an enormity of challenges, in hopes of uplifting another young person in the process.
Angela, thank you for sharing how you’re Getting in the Arena with us. To learn more about BUILD Metro DC, visit their website. And to learn more about our 20th anniversary celebration, check out our Get in the Arena page.
If you’re familiar with the annual Millennial Engagement Conference, you’ll know that MCON draws a diverse and inspirational lineup of changemakers. Speakers, attendees and sponsors alike convene around a singular mission—to better understand, activate and showcase the power of the millennial generation to drive social impact. And MCON 2017 was no exception, as everyone in attendance and on stage continued to inspire!
I was particularly happy to sit down briefly with fellow MCON sponsor Blackbaud for a Facebook Live interview to talk about the Case Foundation’s nearly 10 years of work and research on Millennial engagement. However, the real action took place on stage where the entire community could engage directly. There were many great moments throughout the 2-day conference, but let me highlight the top six “power themes” I saw on display at MCON 2017:
The Power of Networking: Building off of last year’s positive feedback, MCON 2017 included an opening night party—no agenda, no speakers, a pure focus on networking and building connections. This year, participants gathered at National Geographic (thank you, NatGeo!), surrounded by the work and photography of an institution that for more than 100 years has inspired adventurers and scientists to preserve our planet. Social capital—the networks of people we know—is a critical component of any social movement. Get out there and build it, share it and advance the issues you care about!
The Power of Showcasing Movement Practitioners: The Igniting Good Town Hall, hosted by #GivingTuesday, took place just before the official start of MCON. The town hall allowed participants to hear from practitioners and learn about their tactics for building, sustaining and unleashing coalitions of Millennials and others to tackle some of our biggest social issues. The session included diverse groups like the Movember Foundation whose movement has contributed to more than 1200 projects for prostate and testicular cancer and mental health and suicide prevention, and Amnesty International’s 7 million-person global coalition campaigning for a world where human rights are enjoyed by everyone. The town hall provided inspiration, through the sharing of practical information, on the potential to affect social change by building strong coalitions and communities around a common cause. Movement building isn’t easy—it always involves behavior change and disrupting the status quo—so learning from history and those in the trenches now was a powerful feature of MCON 2017.
Photo courtesy of MCON.
The Power of Storytelling: At the Case Foundation, we are huge believers in the power of what we call “inspirational capital,” showcasing through stories, blogs, film, photos and infographics the images and narratives that convey the real history and ultimate end state of the social causes we are advancing. The imperative of storytelling to build community and catalyze social movements was front and center in the exclusive screening of Crown Heights. An awardee at the 2017 Sundance Film Festival, the film tells the true story of Colin Warner, an 18-year-old Brooklyn man wrongfully convicted of a 1980 murder and sentenced to life in prison, and his childhood friend who fights for more than 20 years to reverse the verdict. Nnamdi Asomugha, who stars as the friend to Colin Warner in the film also spoke about the film and its context.
Photo courtesy of MCON.
The Power of Your Platform: Actress Allison Williams of the HBO show, Girls and most recently the film Get Out, closed out MCON with a powerful discussion about the social issues that she is working to address through the use of her public platform enabled by her celebrity status and increasingly influential voice in Hollywood. She has recognized that as an actress her voice can reach millions, and wants to use her proverbial microphone to push for greater action to drive movements for education, and most recently, chronic racism in the criminal justice system and the negative impact on minorities that enter that system. Bravo Allison!
Photo courtesy of MCON.
The Power of Personal Engagement: As a sponsor of MCON, the Case Foundation, in partnership with Comcast NBCUniversal created the Peacock Lounge to encourage attendees to share their stories of inspiring change in their communities through the use of innovation and technology. And what we heard was definitely inspiring, from a NASA scientist seeking to be more fearless, to an immigrant translating her past struggle into opportunities for young people currently living in countries in crisis, to a cancer survivor building networks for other survivors to more easily make the transition back after treatment, and many more.
In the lounge, we gave participants a platform to turn their energy and their interest into action, by inviting them to make a pledge at the ribbon wall, to declare their commitment with a Word Art Portrait, and to share their unique story of taking action in the NBCUniversal Chat Box. And the response was overwhelming. We were thrilled to see that in-person engagement come through online as well, as people shared their videos and their portraits on twitter, facebook and Instagram using #GetInTheArena and #NBCUStoriesThatInspire. We look forward to continuing to share those stories in the coming months, so stay tuned for more great content on our website and at NBCUniversal.
The Power of Data and Research: Finally, MCON would not be complete without the vital research on millennial cause engagement conducted by Achieve and sponsored by The Case Foundation. When you’re in the business of catalyzing social movements, data and research is a key component of both designing your programming and measuring its effect. This year’s Millennial Impact Report will examine how changing social issues are affecting millenials’ interest and engagement in cause involvement, and how millennials activate with specific social issues based on demographic characteristics. Phase 1 of a three-phase research report was released at MCON 2017. This qualititative research phase with a small cohort of millennials is already revealing that today’s evolving political and social climate is changing the cause behavior of millennials. We’re already excited about the potential for Phase 2, which will be released in September.
Huge thanks and congratulations to Achieve and all the sponsorship partners for another successful year of MCON. The Case Foundation has supported Achieve to bring MCON to the world since 2011, and we’re thrilled to see the content and reach continue to grow and improve every year. For a generation of changemakers, millennials can truly find their tribe at MCON where the speakers, the discussions, the sponsors and their fellow attendees all help to inspire them to get in the arena and translate their interests into action to create change in the world.
Keep sharing your stories of using innovation and technology to inspire change in your community with #GetInTheArena and #NBCUStoriesThatInspire.
The count-down has begun, and we’re less than one week from the kick off of the annual Millennial Engagement conference. MCON has become the marquee event on millennial cause engagement, and we’re thrilled to have it hosted again in our own back yard in Washington, DC. For more on the event, check out our recent MCON2017 blog post.
As in years past, MCON is assembling a list of can’t-miss speakers that represent a multi-industry approach to doing good for our communities and our environment. From filmmakers, to artists and actors, to activists, to chefs and restaurateurs, the MCON speakers—like the audience—is a gathering of diverse people who care about social change and want to #GetInTheArena by turning their interests into action.
We’re sharing our Twitter list of MCON speakers to make joining the online conversation using #MCON easy for everyone. Whether you’re here at MCON (registration is still open) or joining via the livestream. Be sure to follow along as we share event highlights, quotes, photos and more at @CaseFoundation using hashtag #GetInTheArena.
CEO of @FeedingAmerica, striving for a hunger-free nation. Love hiking, book club, & gardening in my city plot.
David Forsell
@dforsell
President of Keep Indianapolis Beautiful. Focused on how KIB can grow its impact for people, communities and the environment.
Rob Greenfield
@RobJGreenfield
Adventurer, Activist, Humanitarian for a sustainable & just world. Host of Free Ride on Discovery Channel. Donates 100% of media income to grassroots nonprofits
Robin Hammond
@robinNHammond
Documentary photographer, W.Eugene Smith Fund recipient, 4 time winner of Amnesty International Award for human rights journalism.
Maria Teresa Kumar
@MariaTeresa1
Mami of two tykes who see wonders all the time. @VotoLatino Founding President. @MSNBC Contributor. My views. Married to this guy @raj_devex
Michael Lastoria
@__lastoria
Long hair. Bearded. Driven to create. Passionate about design and culture. Founding president @andpizza + @jwalkny
Palika Makam
@PalikaMakam
To Do List: 1. Awake Global Consciousness 2. Film Everything
Spike Mendelsohn
@chefspike
Chef/Owner of D.C. Good Stuff Eatery/We,The Pizza/ChairmanDCFoodPolicyCouncil
Director of Research at @TheISPU. Co-author of Who Speaks Islam?
Holley Murchison
@HolleyMurchison
Reporting live from my dreams.
Amanda Nguyen
@nguyen_amanda
Founder of Rise @RiseNowUS. Penned own civil rights into existence & 25 million others’ too. Aspiring Astronaut. Pathological Optimist.
Ali Noorani
@anoorani
.@NatImmForum, bad golfer, #immigration advocate, aspiring fashion blogger, author of ‘There Goes the Neighborhood.’ insta @alinoorani Tweets are mine.
Quin Tivey
@QuinnTivey
The Elizabeth Taylor AIDS Foundation
Tipiziwin Tolman
@ThipiziwinYoung
Lakota Language Nest Instructor
Karen Weigert
@KarenRWeigert
Cool jobs working for a cooler planet. Senior fellow @ChicagoCouncil. Chicago’s 1st chief sustainability officer. Film producer. Tweeting sustainably since 2016
Eric Asche
@easche
Chief Little Bet Maker for Truth Initiative. Fighting for market share – one person at a time.
Cecilia Clarke
@BklynFoundation
As the community foundation for NYC’s largest borough, we are on a mission to #SparkChange, mobilizing people, capital, and expertise for a fair & just Brooklyn
As the DC weather starts to heat up, we all know what that means—and I’m not talking about humidity—I’m talking about MCON! It’s right around the corner, and, like last year, will be hosted in June in our nation’s capital. The Case Foundation is thrilled to be a part of MCON2017 and to share the inside scoop with our readers who now know that MCON is the convening of the year on NextGen engagement.
Each summer we look forward to MCON, or the Millennial Engagement Conference, because it brings together cross sector and cross generational leaders, advocates and social entrepreneurs who are intent on better understanding current social movements and how best to bring the power of the Millennial generation to bear on advancing them. Influential figures and grass roots leaders come together on stage to share revolutionary concepts, stories of inspiration and lessons from the field, as they encourage the next generation to give, get connected and create impact. Through the course of MCON, attendees have the opportunity to spark conversations on how to turn their interest into action and to Get in the Arena on the causes and issue areas they care about most.
Achieve is committed to celebrating and welcoming all leaders at MCON through the increasingly popular scholarship program. Apply for a scholarship right now.
MCON anticipates over 1,000 participants this year with another 20,000 from around the globe joining via free livestream. To accommodate its continued growth, the conference will be hosted at the Newseum. This will set the stage for two inspirational days of learning, networking and, of course, fun with peers from across the country.
More than 25 speakers will take to the stage for sessions focused on three key themes: Social Justice, Identity and Planet. The line-up this year showcases some of the most influential voices from a wide variety of next generation sectors—Chef Spike Mendelsohn; Maria Teresa Kumar, President and CEO of Voto Latino; and Actress Allison Williams.
Registration is still open for MCON2017, so you can come and see these inspirational speakers in-person! Register at MCON.events.
And because we had such a great time at National Geographic last year, MCON will be heading back for the opening evening celebration—a free event that comes with your MCON registration, that you will not want to miss! Another cannot miss moment is the MCON lounge, where the Case Foundation is teaming up with NBC Universal in a special activation where you can share your story about what it means to you to #GetInTheArena using innovation and technology to inspire change in your community.
Case Foundation History of Getting in the Arena on Millennial Engagement
The Case Foundation took early steps to improve our own understanding and educate the field on how to better engage with the next generation of Millennial cause enthusiasts and changemakers nearly 10 years ago, when we launched the Social Citizens research report, which I still consider required reading, and which our CEO Jean Case discussed in a recent blog post. Through these efforts, we have supported Achieve’s Millennial Impact Project since 2009, leveraging an influential platform with more than 75,000 participants to date.
MCON acts as a perfect companion to the Millennial Impact Report – bringing together young people and the institutions with which they engage. As we shared last year, we’ve been proud supporters of the conference since its inception in 2011.
Only six years later, we’ve witnessed the evolution of MCON and the growing influence of the reports that continue to answer pressing questions for all industries seeking to engage with the Millennial generation, and to report on the key influencers for Millennial cause engagement. We have seen how those learnings reflect on our political systems with the 2016 report and our corporate structures in 2015. And we look forward to releasing the first wave of 2017 findings this year at MCON2017.
We’re less than one month away from what we know will be another amazing MCON. We hope to see you there!
For more information and to register for the conference head over to MCON.events.
You can also join us in the conversation about MCON using #MCON.
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