Changing the Face of Entrepreneurship

At the core of the Case Foundation’s Inclusive Entrepreneurship work is finding solutions that allow all innovators, specifically women and people of color, to explore and participate in the entrepreneurship arena and all it has to offer.

As a part of the 2017 Summer Essence Festival, I had the pleasure to host an engaging panel discussion with Kristen Sonday, Co-Founder of Paladin (and a #FacesofFounders winner!), Kathryn Finney, Founder of digitalundivided and Brian Brackeen, CEO and Founder of Kairos. These changemakers are disrupting the image of who is and can be an entrepreneur and are part of a movement to seize the opportunity that inclusive entrepreneurship provides and dramatically change the distribution of capital required to make that happen.

On the Essence Festival stage, we had thoughtful and action-oriented conversation trying to unbundle what’s at play behind the following set of stats: If women are the fastest growing group of entrepreneurs, particularly black women, women-led businesses are outperforming their male peers in many VC portfolios and racially-diverse companies are outperforming industry norms by 35 percent, why does so little capital go their way? For context, less than 10 percent of venture-backed companies have a female founder; less than one percent have a black founder; less than one percent have a Latinx founder, and; a mere 0.2 percent have a black female founder.

These statistics make up the backdrop to the great conversation we had on stage. Key themes we covered are:

  • Talent is equally distributed, opportunity is not.
  • It’s not just about the financial capital; social capital is hugely important.
  • He (because it’s largely men) who make the decisions matters
  • Media plays a big role in setting default narrative and images of who is an can be an entrepreneur.

I hope you’ll watch and share your feedback on social media using  #FacesofFounders!

Announcing the Five #FacesofFounders Featured Stories

The Case Foundation is proud to announce the results of our first-ever #FacesofFounders campaign. The effort, a centerpiece of the Foundation’s inclusive entrepreneur movement, invited entrepreneurs—particularly women founders and entrepreneurs of color—to share their photos and stories of entrepreneurship on FacesofFounders.org or on Twitter using #FacesofFounders. Launched at the White House’s South by South Lawn festival, in partnership with Blackstone Charitable Foundation, Google for Entrepreneurs and UBS, along with Fast Company, #FacesofFounders seeks out and lifts up America’s dynamic entrepreneurs who are key to driving innovation and job growth. The winners of the crowdsourced contest, who were reviewed by our panel of forty guest judges, were selected because they are bridging innovation and commitment to inclusiveness.  

Meet the winners!

  • Stephanie Lampkin, founder and CEO of the Blendoor application, has leveraged her tech expertise to tackle hiring bias.
  • Jean Sim and Irena Todd are working moms and immigrants who have built Fresh Monster to address a gap in affordable children’s haircare products.
  • Anjali Kataria co-founded Mytonomy, a health tech company that educates and informs patients through technology, ensuring they arrive at appointments prepared and fully educated on their medical needs.
  • George Ashton and Yuri Horwitz seized upon an opportunity in the rapidly changing solar energy market to build Sol Systems, a mission-driven company working towards cleaner energy through investments.
  • Kristen Sonday, along with co-founder Felicity Conrad, launched Paladin to create a legal pro-bono matchmaking service to ensure that attorneys are matched with the right organizations in need of legal assistance.

Each of the winners will be featured this week on FastCompany.com. Today, the story of how Jean Sim and Irena Todd built Fresh Monster was released, but check back each day to read the next story of barrier-breaking innovators from around the country.

We celebrate the five winners in their own right, but also for the light they shine on the tremendous talent and excitement that the #FacesofFounders campaign surfaced. Nearly 4,000 people uploaded a photo and selected a filter showing what entrepreneurship means to them. Nearly 750 founders took the time to thoughtfully and passionately tell us the story of their entrepreneurship journey—with entries from 42 states, 63 percent of whom were women entrepreneurs and 63 percent of whom were entrepreneurs of color. And these stories came from entrepreneurs building businesses across a multitude of sectors—from retail, technology, arts, health and finance industries, among others.

Thank you to everyone who has joined the movement for a more inclusive approach to entrepreneurship! Founders like Kristen, Felicity, George, Yuri, Anjali, Jean, Irena and Stephanie are proof points that innovative, successful businesses are built across the nation, by entrepreneurs from all backgrounds. Together, we are changing the narrative of who is and can be an entrepreneur.