Startups

SXSW 2019: The Must Attend Sessions and Events

Posted on by Case Foundation

It’s the most wonderful time of the year! That’s right, it’s SXSW season. The annual pilgrimage to Austin starts soon with more than 430,000 people from across the globe coming for content, concerts, community and good food. This year, SXSW Conference programming is organized into 25 tracks divided among Interactive, Film, Music and Convergence, presented in a variety of session formats.

This year’s keynote speakers are not to be missed and include Michael Pollan and Tim Ferriss,  Emmy Award-winning journalist Maria Shriver, storyteller Brené Brown, investor Arlan Hamilton, The Daily Show with Trevor Noah, philanthropist Priscilla Chan, politico Alexandria Ocasio Cortez with Briahna Gray, Vox Media’s Jim Bankoff and Soledad O’Brien, Kara Swisher of Recode, WIRED Editor in Chief Nicholas Thompson, actress and producer Olivia Wilde, Instagram co-founder Mike Krieger in a conversation with Kevin Systrom and Josh Constine, musician and creative A$AP Rocky and many more.

Each year, SXSW dedicates itself to helping creative people expand their knowledge and foster the opportunity to meet fellow innovators on a mission to change the world. It is THE essential destination for social impact leaders, startup founders, investors, philanthropists and innovators. The Case Foundation team is excited to announce that we will join thousands of movers and shakers to take the stage for four sessions this year:

Our CEO Jean Case will take the stage for a Be Fearless book talk and signing, moderated by journalist Soledad O’Brien. Hear her share a mix of storytelling and strategy, practical tips and inspiration to teach you how to put these five principles to work so to spark the sorts of remarkable breakthroughs that can change the world. Copies if the book will be available at the SXSW bookstore. Pick up your copy of Be Fearless and bring it with you!

Join the U.S. Chamber of Commerce and our CEO, Jean Case, for a discussion on all things Be Fearless. Jean Case will bring to life the principles at the center of Be Fearless, which aims to break the myths surrounding the road to success and changing the world. Following Jean’s talk, we’ll hear from an impressive group of women about their fearless endeavors along their professional and personal journeys.

Jade Floyd (that’s me!) will moderate a session on How to Tell Your Startup Story featuring Veronica Dagher of the Wall Street Journal, Jean Ellen Cowgill from Bloomberg’s TicToc and Catherine Clifford from CNBC. Attendees will learn their tips for founders seeking to break their next big story, what makes an effective and compelling pitch, how to build relationships with reporters and how to make your company stand out. At the session’s conclusion, we will invite attendees to share their pitches with the journalists for feedback in real time (one-minute pitch each).

My colleague Jessica Zetzman will moderate a conversation exploring programs supporting Latinx entrepreneurs, what tips they have for recruiting investment and how together we can foster more inclusive entrepreneurship ecosystems. Speakers include Dyan Gibbens of Trumbull Unmanned, Marcos Gonzalez from Vamos Ventures and C’Pher Gresham from Seed Spot.

In addition to sessions, attendees can experience an endless number of houses and activations like the #WeDC House (led by the D.C. Economic Partnership), the Jane Club House, the Bumble House, the Google Lab, Capital Factory’s VIP Lounge, the Global Innovation Zone hosted by the Rockefeller Foundation, the Girls Lounge (The Female Quotient), Startup of the Year House, Fast Company Grill and Create & Cultivate. Also, Generation Titans, the Robert F. Kennedy Human Rights, Google, Envolve Entrepreneurship, and the Soze Agency will launch the inaugural Titan Generator at Google Austin offices.

And per usual, when in Austin, one must eat–and eat well. In addition to the hundreds of SXSW sessions and parties, you’ll find top-notch Texas restaurants and food trucks to keep you busy. Our team of former Texans here at the Case Foundation recommends a new set of restaurants to check out this year: Darcy’s Donkey, Carpenters Hall, Dean’s One Trick Pony, Domo Alley-Gato and old timers like Holy Roller, Franklin Barbecue, Kerlin BBQ, El Naranjo, Tamale House East, Launderette, La Barbeque, Le Politque, Emmer & Rye, Tiger Fork and Hula Hut. For those looking for a memorable sunset and a scenic drive, try the Oasis on Lake Travis.

But when it does come to sessions, we at the Case Foundation have done our homework so you don’t have to. We researched every single session at SXSW this year and have detailed over 30 that should be on your radar:

March 8th

Join speakers Jennifer Abramson of Rethink Impact, Shelly Bell of Black Girl Ventures, Vanessa Dawson of The Vinetta Project and Brian Kenner from the Office of the Deputy Mayor for a conversation on why Washington, D.C. is the capital of inclusive innovation.

Start your SXSW right by joining this exclusive session filled with highlights from the all new ninth edition of the WSJ bestselling book Non-Obvious, where non-boring trend curator Rohit Bhargava will offer an inside look at some of the latest trends from his popular annual report.

Join industry experts from Barney’s, Etsy, Demestik and Poshmark for an inside look at how online marketplaces have allowed entrepreneurs to find success on their own terms, regardless of gender, age or education.

Explore how we can tackle the funding gap and ensure that future minority and women entrepreneurs don’t face the same funding challenges.

This presentation by a veteran change agent who brought meaningful change to CIA will give you the practical skills to not just overcome organizational obstacles, but to prosper and succeed as a change agent.

Code 2040 and Capital One team up for a conversation with organizational leaders and change agents about empowering diversity champions across the tech industry and increasing representation of Black and Latinx technologists.

Building on the success of her instant No. 1 NY Times-bestselling book, I’ve Been Thinking…: Reflections, Prayers and Meditations for a Meaningful Life, Maria Shriver continues to explore the life topics, issues and ideas that we’re all thinking about.

Grab a cocktail at PitchTexas, the startup pitch competition for university graduate students, with a total of $50,000 in prize money. Immediately following the contest, UT president Gregory L. Fenves invites you to celebrate UT at SXSW with the contestants.

March 10th

This talk explores what a disrupter looks like. Hear stories from female changemakers of finance, healthcare, communications and entertainment to unpack the essential ingredients, challenges, and exhilaration of innovation and learn how gender plays into being a disruptor. Panel includes representatives from Vanguard Innovation Studio, Comcast, Jefferson Health and Chariot Solutions.

Gender bias and business has been intertwined in a problematic way. Through real life accounts of gender bias (magnified for mothers and women of color), this innovating panel paints womanhood and motherhood not as a hindrance to entrepreneurship, but as essential to creating a healthier, wealthier and more equitable world. This panel includes individuals from Happy Woman Foundation, Marigold Capital and Gell.

This session will explore how Puerto Rico’s business environment is a combination of tax incentives, public policy, support organizations, human capital and infrastructure with a modern Caribbean lifestyle. With the support of local entrepreneurship programs, an international startup accelerator, and a non-profit created to promote innovation in the island, Puerto Rico is becoming a startup city with hundreds of ideas advancing to become globally focused companies. The island’s entrepreneurial spirit has attracted international startups, investors and service providers to view Puerto Rico as an innovation hub. Marie Custodio from Parallel 18 will present.   

This meet up will connect black tech founders, entrepreneurs, investors, professionals and those interested in breaking into the tech space. This event aims to connect companies with diverse talent and start-ups with investors. Avant-Garde Network and Heartspace NYC host.

March 11

The panelists will discuss how they have moved beyond the statistics, and propose practical solutions, debating how to leverage women’s unique traits as founders, funders and customers to create a parallel investment ecosystem. Panelists include Daina Trout of Health-Ade Kombucha, Tosca Musk of Passionflix Inc, Maxine Kozler Koven of LDR Ventures and Sarah Chambliss of Manatt, Phelps & Phillips, LLC.

ProjectDiane 2018, a report by Case Foundation grantee digitalundivided, revealed that Black women raised only .0006% of the total $424.7 billion of tech venture funding since 2009. The amount for Latinx women is even smaller. Join this panel of Black & Latinx startup founders as they have a candid conversation about the journey through entrepreneurship, from incubators, to pivots, setbacks and first rounds of funding. Panelists include digitalundivided graduates from The Labz, Vamos Ladies, Quirktastic Media and Sola Travelers.

A recent study stated that 95% of Fortune 500 CEOs are white males. By supporting youth innovation, we can change that statistic. Hear from Gen Z entrepreneurs on why a breeding ground for youth entrepreneurial involvement is critical to shifting the narrative for minorities in corporate culture. These youth will discuss innovative instruments which can be used to challenge inequalities perpetuated by institutionalized forms of bias. Panelists are students at University of Pennsylvania and have created their own companies, including ToxSafe, Threading Twine, ELEVATE Senior and SOAR (Students for Oncological Aid and Relief).  

According to Boston Consulting Group, 95% of startups wish to develop long-term corporate partnerships. Panelists will discuss how Austin-area companies are approaching innovation differently, what startup-corporate partnerships mean today and how both startups and corporations can find the right fit. Speakers are from Dell, Kilroy Blockchain, Oracle and Bunker Labs.

Session leaders will speak to the learnings, opportunities, and challenges of becoming location independent. Exploring such topics as what it’s like to run a fully distributed team, how life on the road increase productivity, efficiency and communication, as well as all the different ways remote entrepreneurship is changing the way we live and work. Panelists include speakers from Maverick Investor Group, Gallaher Edge, TJR Films & To The Nines Menswear, and Vitaly Design Ltd.

This is a networking session to introduce influencers to digital communicators, strategists, and managers who can potentially collaborate to work on social good issues, causes, and projects. This meet up with Women in Digital and Black Bloggers Connect will discuss the best practices when working on joint projects.

Austin is well known for its burgeoning technopreneur scene which got its start with Dell Technologies, built out of a UT dorm room back in the 80s. But local entrepreneurs are going a step further building businesses with a core focus on transforming lives with technology. Come hear from Austin’s own DivInc, along with Dell Technologies, Tiffs Treats and Cuvee Coffee to see how they weave a social mission into the fabric of their business.

Google is know for creating various opportunities for startups to partner and work with- beyond typical funding. Opportunities range from support/assistance on core products to custom partnerships. This session will uncover how Silicon Valley tech companies assess and review the trends driving these partnerships. Panelists include representatives from Google, Anchor and Overtime.

Dailey is one example of a company that went through an administrative shift that changed how employees looked at their deeply-rooted company culture. From the nuts-and-bolts of pay equity audits to socially conscious creative projects, join Dailey’s leadership for a panel discussion about how diverse leadership can create a space in which all kinds of people thrive.

Are you an angel investor or considering becoming one? Join representatives from Angel Capital Association (ACA) and Alliance of Texas Angel Networks (ATAN) for a conversation about the topics impacting angel investing today. If you’re newer to angel investing, angel groups are a great avenue to build your understanding and confidence as an investor. Join your peers to discuss these topics, make connections, and exchange ideas about the future of angel investing.

In this interview-style session, Ikechi Nwabuisi, an entrepreneur and son of Nigerian immigrants, will interview Jason Ford, a founder who sold his business in 2014 to Bazaarvoice. Ikechi and Jason bring an insider perspective to the crossroads of entrepreneurship and diversity, highlighting different levels of access and resources that shape their experiences.  

March 12th

As new tools and technologies enable startup ecosystems around the world, entrepreneurs in these communities are starting to plug themselves into global markets. This panel will draw from their experiences in fostering new ecosystems in Africa, the Middle East, South Asia and Latin America to illuminate promising solutions to these challenges. Join this session which including Affinis Labs, Pomona Impact, Samasource and Invest2innovate.

This panel of professionals in their 30s, 40s, and 60s will take a generational approach to questions around women in the workplace as they explore the value of gender diversity, why empowering women matters, and how each generation is uniquely suited to effect change. Panelists include women from T3, Women Rising, Facebook and Spredfast.

The field of philanthropy is undergoing a transformation, as new models of giving are empowering more women and communities of color to lead through giving. Case in point: in #GivingTuesday 2017, 65% of all donations came from women. This panel will explore who these new philanthropists are, what motivates them and how they are new models for helping to democratize philanthropy. Join experts from the Women’s Philanthropy Institute, Facebook and the YWCA as they share new research, digital data and real-world insights.

Is AI everything? This panel will discuss the types of AI startups VCs look to fund, showing investment dollars are shifting away from unproven futuristic ideas and toward more pragmatic, foundational AI infrastructure. Panelists from Blumberg Capital, Venture Capital Journal, New Enterprise Associates Inc and Verizon Ventures will also discuss the specifics they look for when assessing an AI company in the pitch room.

March 13th

For 132 years, HearstLab has survived within the media sphere, but modern challenges are pressing old companies to evolve rapidly. This presentation will share an insider’s look at Hearst’s blueprint on how they successfully select and integrate startups into their diverse organization. HearstLab goes well beyond the typical accelerator model and puts clear emphasis on the positive impact it has on all constituents including startup founders, Hearst executive leaders and all Hearst employees, and how the Lab has helped identify rising talent, encourage collaboration and create new businesses.

This session convenes some of the country’s most forward-thinking scholars to discuss how the lack of diversity throughout the tech ecosystem will impact social equality, employment, prosperity and the future of Black communities. Panelists include individuals from the Inclusion Clearinghouse, The Joint Center for Political and Economic Studies, Kapor Center for Social Impact and Quality Education for Minorities Network

What other sessions are on your radar? Share them with us on on social media @CaseFoundation. We hope to see you at SXSW!

 

This Month in Social Good

Posted on by Case Foundation

February may be the shortest month of the year, but this February was packed with news in the world of social innovation. In particular, we saw new data, stories and perspectives brought forward in the world of Inclusive Entrepreneurship that we’d like to reflect on and use to power the movement. I spent some time rereading our weekly Case Foundation Breaking Good newsletter to gauge some of the conversation around supporting diverse entrepreneurs this month. Here are some of the articles and trends that stood out to me: 

Black History Month is a reminder to uplift Black entrepreneurs—past and present

Every day is a great day to celebrate the achievements of groundbreaking innovators in history and the people who are carrying on their legacies and building their own. But as Black History Month comes to a close, we’re given a renewed commitment to uplift the stories of Black entrepreneurs—sharing both the contributions they bring and the unique challenges they face. 

With that in mind, we were inspired by reflections from successful Black entrepreneurs on how they succeeded in a world filled with barriers designed to stifle their progress. One of the Be Fearless quotes that stood out came from Urban One founder, Cathy Hughes: 

“[Don’t] let anyone convince you that your dream, your vision to be an entrepreneur, is something that you shouldn’t do. What often happens is that people who are well meaning, who really care for us, are afraid for us and talk us out of it.” 

There’s a glaring gap for women entrepreneurs

As reports highlighting data on entrepreneurship from 2017 begin to come out, the statistics on women entrepreneurs are disheartening, to say the least. According to Pitchbook, businesses with all-women founding teams received just 2.2 percent of all venture capital in 2017. Teams with a mix of genders received just 12 percent, and a whopping 79 percent of venture capital went to all-male teams (the remaining 7 percent was unreported). 

To change these numbers, there isn’t an easy fix. We know where we can start—more women launching businesses, more women in venture capital, fewer cases of bias at the hands of investors—but none of these alone will solve the problem. Partners are stepping up across industries to build solutions together that will collectively challenge the systemic biases that affect how opportunity is distributed in our culture. Data and storytelling can play major role in that, which brings us to our next trend. 

We need to support data and storytelling on underrepresented innovators

Sherrell Dorsey is doing just that. Dorsey founded a daily newsletter called ThePLUG to report on founders, investors and innovators of color. This month, she talked to Vice about the need for more data on Black entrepreneurs. This is one of the many great points she made: 

“A lot of times, especially in the black community, when you look at entrepreneurship, there’s been very little data collection—like, the kind of businesses we’re creating, the kind of problems that we’re solving. (…) A lot of times investors are looking for patterns in data, so when that information is not shared in public, you get a knowledge gap.” 

To extrapolate out from what Sherrell is saying, if investors don’t have the data they are used to having when making investment decisions, they are less likely to fund initiatives. Therefore, having a more robust dataset on Black entrepreneurship could help spark solutions across the board. That’s something we’re working towards as we champion inspiration capital as a core part of our Inclusive Entrepreneurship work. By uplifting the stories of underrepresented entrepreneurs—stories that share both their challenges and their unique insights—we’re hoping to change widespread assumptions about who is and can be a talented entrepreneur. 

Entrepreneurship can flourish across in all communities across the U.S.

Another widespread assumption about entrepreneurship we’re working to challenge is the notion that Silicon Valley is the only great place to launch a company. Fortunately, that idea is being challenged by entrepreneurs, investors and ecosystem builders across the country. We loved hearing about how Kela Ivonye, founder of connected delivery storage service, MailHaven found Louisville Kentucky, not Silicon Valley to be the best place to build the company.  

On the ecosystem side, we’ve been inspired by news about places like Raleigh, where a program is helping formerly incarcerated individuals pursue entrepreneurship. In the Midwest, a variety of organizations are working to support the region’s female entrepreneurs. And in New York, three of the city’s major banks announced plans to give a combined $40 million to programs supporting women and entrepreneurs of color there.  

This month, Engine also interviewed an ecosystem builder in Colorado as part of an ongoing series we love, #StartupsEverywhere, where the outlet talks to the people building entrepreneurial ecosystems across the country. And this week’s Kauffman Foundation newsletter poses important questions on how we can build inclusive ecosystems, including a powerful video by Melissa Bradley on her experiences as an entrepreneur, investor and ecosystem builder. 

From celebrating past and present Black entrepreneurs and leaders, to building solutions for female founders, to tackling the data gap, to highlighting innovation everywhere—leaders in the world of Inclusive Entrepreneurship are getting to work. The stories we’ve seen this month inspire us and we can’t wait to read and share even more of these informative and inspirational stories. To learn more, sign up for our newsletter, Breaking Good. 

Is there anything we missed this month? Tell us about your favorite social good story you saw in February! 

The Best Newsletters for Inclusive Entrepreneurship News

Posted on by Case Foundation

There’s a lot happening in the world of Inclusive Entrepreneurship, and as the movement gains traction and accelerates more and more every day, it can be hard to keep up with the news in the field. From new rounds of investment in companies driven by women and founders of color, to discussions on how unconscious bias plays a role in venture capital, to inclusive champions who are working to level the playing field—these are the stories that hit our inboxes everyday. And at the Case Foundation, we are sharing stories of founders from different races, places and genders who are challenging the old notions of entrepreneurship.

To help you keep up, we’ve compiled a list of the top newsletters that fill our inboxes with news of the changing face of entrepreneurship. Here’s what should be on your reading list:

  1. RaceAhead by Ellen MgGirt of Fortune talks about culture and diversity in corporate America. Sign up here.
  2. The Broadsheet by Kristen Bellstrom and Valentina Zarya of Fortune reports news on the world’s most powerful women in business and beyond. Sign up here.
  3. ThePLUG by Sherell Dorsey, Tyler Young and Korey Mac has the top news on African Americans in tech and entrepreneurship. Sign up here.
  4. Forward Cities shares the top news in inclusive innovation in up and coming cities across the country. Sign up here.
  5. Circle Up from Circular Board* is a roundup of news on the entrepreneurial ecosystem for women. Sign up here.
  6. Black Enterprise Magazine provides weekly digests with news on business, investing, and wealth-building resources for entrepreneurs of color. Sign up here.
  7. Breaking Good by the Case Foundation is our weekly curation of the top stories in Inclusive Entrepreneurship, Impact Investing and social good. Sign up here.

 Make your inbox do the work for you. With these informative email newsletter options, you’ll be an inclusive entrepreneurship expert in no time. And if you’re interested in impact investing, check out my blog on all the best newsletters for Impact Investing news!

 

*Jean Case is an investor in Circular Board

Can Startups Save the American Dream?

Posted on by Case Foundation

Last year, I traveled more than 1,800 miles to witness first-hand the role that entrepreneurs are playing in reviving local economies and driving innovation in cities throughout the heart of America. I’m thrilled to see that the rest is certainly rising in places like Pittsburgh, which is taking advantage of its Steel City roots to usher in a new era of engineering and robotics innovation, or Cincinnati capitalizing on the iconic brands that call the city home to build the next generation of consumer companies. Or in Nashville, where startups are capitalizing on the city’s health care heritage to create new kinds of digital health and wellness companies, or St. Louis, which is emerging as a hub of innovation for agtech (agricultural technologies) and bioscience. But at a time when the opportunity gap is growing and the divisions in communities seem to be widening, we can’t forget that entrepreneurs can – and must – also play a role in creating pathways for all, and in helping to rebuild America’s shrinking middle class.

So when the University of Virginia approached me to help answer the question, “Can Startups Save the American Dream?” I jumped at the opportunity. While we’ve known for some time that young companies are responsible for a majority of new jobs created in the past several decades, less is known about the role that startups can play in creating jobs specifically for the middle class. Over the past several months, I, along with fellow co-chair Carly Fiorina and a dozen entrepreneurs, policy experts, thought leaders and journalists, have served on a commission organized by the Milstein Symposium at UVA’s Miller Center to explore innovative, yet practical, ideas on how to create and sustain middle-class jobs through entrepreneurship.

I’ve long said that entrepreneurs are the secret sauce of America – building not only iconic companies but entire industries. Historically, entrepreneurship hasn’t always been about the next big exit, but rather about creating pathways to the middle class and attaining the American Dream. And entrepreneurs must again be at the heart of rebuilding the American economy. There are many encouraging signs: as a nation we have created more than 10.9 million jobs over the last 57 months (the longest streak of private-sector job growth on record); the stock market is at an all-time high with the Dow Jones above 18,000 points; our high-school graduation rates are the highest they have ever been and more students are earning post secondary degrees than ever before; and policy reforms like the American Jumpstarting Our Business Startups (JOBS) Act, which creates better access to capital and incentivizes investment in young companies, were implemented.

At the same time, the income gap continues to widen, and not enough people are feeling the impact of the economic rebound. Too many people are still without jobs. And some of the data show a troubling slowdown in both new company starts and the rate at which young companies are creating new jobs. A 2014 study by Brookings shows that businesses are closing at a higher rate than being created for the first time in 30 years of data. This decline in business dynamism is happening universally across all U.S. regions. Kauffman research on entrepreneurial activity found that the rate of business creation declined from .30 percent of adults in 2012 to .28 percent of adults in 2013 continuing the downward trend from 2011.

It is with this backdrop that our Milstein Commission worked to develop recommendations for new ways to boost America’s entrepreneurial energy and provide new pathways for creating middle class jobs. We’re thrilled to unveil the following five recommendations in a new report out this morning:

Unlock Capital for Main Street Entrepreneurs

Programs like the Community Reinvestment Act and increased Community Development Financial Institution Investments (CDFIs) can provide access to critical sources of capital that entrepreneurs need to launch, sustain or scale their operations.

Accelerate impact investing through program-related investments (PRIs)

Impact investing can help transform and advance the middle-class through contributions to innovations in areas such as healthcare, energy and education, all important for middle-class households. Expanding awareness and accessibility of PRIs capital pools can encourage more impact investing among foundations and mainstream investors.

Build a Regulatory Roadmap

Starting and maintaining a business can be overwhelming with numerous rules and regulations to navigate. A “Regulatory Roadmap” can help entrepreneurs navigate the landscape and encourage regulators to streamline their processes.

Empower the next generation of entrepreneurial leaders

Many children have an entrepreneurial spirit to tackle the world’s problems and think outside the box, but by the time they go through school, all those instincts change. Creating a national competition for students at the K-12 level can help to energize students’ interest and expose them to entrepreneurial thinking and the possibility of taking the path to becoming an entrepreneur.

Equip civic leaders to build entrepreneurial ecosystems

Creating an “Ecosytem-in-a-Box” will give community and civic leaders the tools and knowledge to foster a thriving entrepreneurial community and boost their local economies.

It’s also important to note what we mean when we talk entrepreneurship. When you say the word “startup,” what comes to mind for many are technology and Internet companies. Tech companies have indeed been the source of invaluable innovation and job creation, but have also in some cases been job destroyers. The young companies that will rebuild our middle class will be those that focus on creating real jobs, not just on creating monetary value. Take Revolution Foods, for example – as a result of its mission to provide healthy school lunches, the company has created nearly two thousand middle class jobs in cities across the country.

Later this morning, Carly and I will join our fellow commissioners and Steve Clemons from The Atlantic at the Halcyon House to discuss these recommendations with a group of stakeholders from the government, corporate, nonprofit and entrepreneurial communities. We hope you’ll join us online via the livestream at: 10:30am via.

Our hope is to spark not just a dialogue, but collaborative action in moving these ideas forward as we seek to accelerate entrepreneurship and as a result create more onramps to achieve the American Dream. And, we need more spaces like the Midtown Global Market that I visited in Minneapolis, which empowers aspiring low income and immigrant entrepreneurs to start their own businesses – enabling people like Enrique, the owner of La Loma Tamales in the Global Market, to build what could be the next Chipotle. I encourage you to read the report HERE, share your thoughts with us #FutureofEnt and join us in taking action.

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