America's Giving Challenge

America’s Giving Challenge presented by the Case Foundation, Causes on Facebook and PARADE encourages people to leverage online networks to make giving back easier and a part of their daily lives. The innovative initiative brought attention to new online tools and networks, showing how they could be leveraged to deepen civic engagement, democratize philanthropy and engage masses of small donors and advocates.

Efforts by the Case Foundation and its partners over two separate Giving Challenges brought together hundreds of thousands of people, encouraged nearly 200,000 people to donate and raised nearly $4 million for thousands of causes. In addition to the dollars raised from the public, the Case Foundation and its partners awarded more than $1 million to the causes that recruited the most donors and were most successful in using online and offline strategies to mobilize support.

The Case Foundation launched America’s Giving Challenge in 2007 as a national online competition that enabled passionate individuals and nonprofit organizations to easily leverage their online and offline personal networks to increase awareness, attract new donors, and encourage people to get and stay involved with causes they care about. In 2009, the Foundation launched the second America’s Giving Challenge, which incorporated learnings from, and built upon the first initiative. Both Challenges were effective in helping the nonprofit sector become more skilled in its use of social media and inspiring other corporations and foundations to launch similar online contests.

2009 America’s Giving Challenge

The 2009 Giving Challenge leveraged the lessons learned from the 2007-2008 Challenge, and came at a time when the economy was at a significant low, social media adoption by individuals and nonprofits was growing stronger and more and more online charitable contests and challenges were starting to sprout up. Presented by the Case Foundation, Causes and PARADE Publications, the 2009 Challenge was a 30-day national online competition that enabled passionate individuals and nonprofit organizations to easily leverage their online and offline personal networks to increase awareness, attract new donors, and encourage people to get and stay involved with causes they care about.

The Challenge brought together thousands of people around the causes that they care about and encouraged more than 105,000 donations which helped to raise $2.1 million for nonprofit causes.

Nuts and Bolts of the Challenge

For one month, from October 7 to November 6, 2009, participants in the Challenge competed for daily and overall awards based on the number of donations to their cause, not dollars raised. By encouraging people to give what they can—no matter how big or small—America’s Giving Challenge demonstrated that philanthropy is about real people coming together to make an impact!

Challenge Champions

Daily and overall awards totaling $245,000 were given to the causes that received the highest number of unique daily donations. Official Challenge champions have been announced.

View the full list of winners here.

Assessment and Reflection Reports

We're pleased to share our lessons learned from the 2009 America's Giving Challenge, our second online competition that encouraged people to leverage their social networks to raise money and awareness and recruit supporters for the causes they care about most. As with our first Challenge, we commissioned Beth Kanter and Allison Fine to analyze the program and provide an honest assessment of what worked well and what could be improved.

We took a unique approach to sharing the findings through a series of blog posts called AGC Conversational Case Studies and encouraged the public to weigh in via comments to the blog posts, live CaseSoup video discussions and Twitter. The findings and conversations have been compiled here. We look forward to continued lively discussions and sharing of ideas.

2007-2008 America’s Giving Challenge

For more information about our first Giving Challenge (2007-2008), we hope you’ll read our Assessment and Reflection Report. Our first Challenge brought together hundreds of thousands of people, and encouraged more than 80,000 donations, while raising more than $1.7 million for thousands of causes.

 

Partners

America's Giving Challenge was presented by the Case Foundation, Causes and PARADE Publications, with generous support from the W.K. Kellogg Foundation. Thanks to all of the amazing partners that made the Giving Challenge possible.