With Facebook Timeline‘s takeover of personal profiles complete, the social networking giant is unleashing its latest greatest invention upon brand Pages, too.
The common view that Facebook "likes" equate to brand engagement took a hit last month when the Ehrenberg-Bass Institute shared some interesting data with us. Researchers found that less than 1% of fans of the 200 biggest brands on Facebook actually...
Lately, we’ve watched as images – from photos to infographics – have taken over the web. As photos take over Facebook newsfeeds and Pinterest explodes, I see so many people trying to accomodate an image-centric process into their digital curation....
Recently I conducted a workshop on the topic of creating a social media strategy to a group of budding entrepreneurs. It’s a big, meaty topic, and no two strategies are ever developed in the same way. Over the years, I’ve developed a methodology...
When we look at the state of the world today, we see a mixed picture. Rapid innovation in an increasingly connected society is transforming the way we work, play, and live. But we also see global economic woes, civic unrest, and political stalemates...
Facebook appears ready to launch a new set of premium ad units, and, based on a review of documents which purport to describe them, the social network would seem to be doubling down on two core principles that mark fundamental departures from...
Flickr will be rolling out a number of changes in the coming months, beginning with a new photo stream design, Justified View, and a new uploading feature, Uploadr.
Markus Spiering, Flickr head of product, discussed these changes with Mashable...
A growing number of social entrepreneurs and academics are developing technology to combat social problems, bridge gaps between the haves and have-nots, and advocate for change.
We are in a whole new world of platforms, a post-PC era, which I’d more aptly describe as the always/everywhere era, finally, and that means a whole new set of opportunities. Add to it the fact that because of a variety of factors too numerous to...
The arrival of Facebook Timeline for brands has been very on and off, but it looks like it will finally arrive at the end of this month, to coincide with a Facebook marketing event in New York on February 29th. As with any change Facebook makes for...
Many marketers have strong CRM databases that they use to target direct mail or email offers. A growing number of them also have robust Facebook or Twitter followings. But few marketers have figured out how to marry the two.
Companies are high on social media for a number of reasons, but perhaps chief among them should be that social platforms provide the opportunity to create focus groups at a scale never before possible. Millions of people talk about all sorts of...
Here are some of the latest tweets in real time from those we follow. We’ve used popular hashtags (keywords) to find specific tweets about this subject.
