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Aug
08
2012
With over 170 million active users and playing a significant role in media consumption, Twitter has turned into the go-to site for real-time updates and gathering snippets of info from those we’re interested in. Pretty much everyone knows how...
Jul
30
2012
Social media is increasingly viewed as a powerful vehicle to aid social change. In 2011, social media tools played a role in the political mobilization in the Middle East that came to be known as the Arab Spring. For example, a “Day of Revolution”...
Jul
24
2012
Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for Marketing. The first webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went...
Jul
23
2012
Joe Waters has been following Elizabeth Arden’s #PintoGiveIt fundraising campaign on Pinterest, which is a good example of how nonprofits can take advantage of the new image-sharing social media sensation. The Pin to Give It campaign is raising...
Jul
18
2012
Working at a business incubator in San Francisco, I see incredible social innovations springing up from nonprofits, start-ups, and small businesses everyday. But the truth is, the big guys down the road in Silicon Valley are setting a fierce pace by...
Jul
10
2012
Getting around a social media site is not always easy. For some users, it’s a matter of getting used to social media. For others, the issue is keeping up with constant updates and changes to features, privacy settings, and account specifications....
Jun
29
2012
Twitter is big. With over 140 million active users, and 340 million Tweets per day, the social network is one that brands cannot ignore. Indeed, few brands are ignoring Twitter. Our recent report with global research firm Booz and Co. shows that 77...
Jun
25
2012
A Google Hangout is little more than a glorified video chat and could be accomplished using a variety of technology, but they are unique for two important reasons.
Jun
25
2012
Video has long been a powerful medium for organizations that want to create awareness and spur action on behalf of various causes around the world -- but how people can watch those videos is changing.
Jun
25
2012
Until a few years ago, the main way to show your support for a charity was to send in an annual check. As digital and social media evolved, the number of ways you could support your favorite charities has grown. Sending money, of course, remains,...
Jun
21
2012
Calling all bloggers: It’s time to translate all that typing into something tangible. In our Bloggers for GOOD challenge, we’re calling on you to tell us how you’d use your blog to promote a cause with some public benefit. We have $1,000 to...
Jun
21
2012
M+R Strategic Services and the Nonprofit Technology Network last week released a report about Facebook benchmarks that seems to validate a lot of current assumptions and sheds light on previous unknowns. The report analyzed Facebook Insights from...

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