This post was written by Andrew Kassoy, Co-founder of B Lab, and Kate Ahern on behalf of the Case Foundation:

The Case Foundation and B Lab are pleased to announce a new partnership called ‘Measure What Matters’ that will leverage the power of the B Corp community to help all companies use business as a force for good.

In February, the Case Foundation, B Lab, and a number of leading social entrepreneurs and impact investors participated in an event to talk about the need for business to join government, nonprofits, and philanthropy in solving social problems. We were fortunate to be joined by leaders from two certified B Corps—Warby Parker’s Neil Blumenthal and Happy Family’s Shazi Visram.

Warby Parker—which sells affordable, stylish prescription eyewear and incorporates a Buy One, Give One model—and Happy Family, which makes affordable organic baby food and other products, are two examples of the incredible power of business to do well by doing good. They are frontrunners in this growing movement because they are proving that they can solve problems and turn a profit.

B Lab, which certifies socially and environmentally responsible companies like Warby Parker and Happy Family, and others like Ben & Jerry’s, Patagonia, and Etsy (which just filed for an IPO) has built some of the critical building blocks of the social enterprise ecosystem. Measure What Matters builds on the momentum from the B Corp Certification program and marks a second phase of the B Corp movement’s aim to help all companies use business as a force for good.

How will this partnership help all companies to Measure What Matters?

We are thrilled that the community of Certified B Corps has grown to 1,200 leading companies globally. Remarkably, there are 20,000 more companies that have engaged with the B Impact Assessment to start to benchmark and improve their social and environmental performance.

B Lab’s newest initiative, Measure What Matters, builds on that momentum. It will provide easy-to-use online tools including the B Impact Assessment and B Analytics that any company can use to assess, compare and improve their impact. This initiative will adapt these tools so that they can be used by millions of companies around the world.

Earlier this month, these tools made it possible for the City of New York and the B Corp community to launch a new campaign called Best for NYC, which will inspire, equip and celebrate all NYC companies to improve social and environmental performance. Measure What Matters will be the entry point and first step for thousands of new companies in New York, across America, and worldwide to learn about how to evaluate their business practices, to compare against benchmarks, and to improve their performance.

The Case Foundation has long partnered with organizations like B Lab that disrupt industries and make markets for social good, and we are happy be able to continue that tradition with our support of B Lab’s newest effort.

We know that only a small percentage of the companies that use B Lab’s tools will likely become certified B Corps, but we also know that all companies—large and small, public and private—can benefit from measuring what matters to them and what matters to their shareholders and customers in improving social impact and sustainability. In a generation’s time, this work will help establish a culture in business where all companies measure and manage impact with the same rigor as they do profits.

Read more about B Lab here, and learn more about the B Impact Assessment. Read more about the Case Foundation’s impact investing work here.