At the Case Foundation, we believe that entrepreneurship is powerful driver of innovation, economic growth, job creation, and solutions to big, intractable problems at a global and local scale. But as we look at the increasing inequality – economic and digital divides – we have begun to explore how to tap into the fuller entrepreneurial potential of communities and countries – all backgrounds and all locations. We’ve also begun to explore the notion of catalyzing a movement in inclusive entrepreneurship built upon the theory of change that diversity breeds innovation and innovation breeds business (financial and social) success. There are a lot of ways to define “inclusive” entrepreneurship. To us, it means getting beyond those who traditionally have easier access to entrepreneurship and thinking about how to lift up—women- and minority-owned businesses, businesses that are funding good jobs for the community, and social enterprises that are committed to financial and social returns.
As part of our exploration phase, the Case Foundation team, led by our CEO Jean Case, returned to New Orleans to dive deeper into the entrepreneurship ecosystem there. Through our work with the collective impact organization, Forward Cities, we have been fortunate enough to meet entrepreneurs and ecosystem builders in New Orleans, Durham, Detroit and Cleveland who are committed to utilizing entrepreneurship to build their economies. Our team has spent the past six months listening and learning about the concept of Inclusive Entrepreneurship and we have emerged from this period of exploration even more convinced of the power of inclusion.
Our time in New Orleans was spent learning about the rebuilding of the city as we approach the 10-year anniversary of Hurricane Katrina and meeting with on-the-ground ecosystem builders who are using the power of inclusivity to create thriving entrepreneurship communities.
We want to extend a warm thank you to our partners on the ground in New Orleans who shared their approaches to inclusive entrepreneurship and walked us through their city and their work while we were there. Accelerators like PowerMoves and Propeller, along with ecosystem builders like Greater New Orleans, Inc., and advocates like former New Orleans Councilmember Kristin Gisleson Palmer have seen the value in democratizing entrepreneurship and are actively creating a more inclusive New Orleans.
And we ended our visit with a full house at NoBic, as part of the Rise of the Rest road trip, featuring the importance of diversity and inclusion in rebuilding and growing New Orleans through entrepreneurship. Jean Case led a dynamic conversation with star innovator Beth Galante and ecosystem builders Earl Robinson and Tim Williamson. It is leaders like these who are breaking down barriers and bringing the power of inclusivity to the forefront of the New Orleans entrepreneurship landscape.
And how wonderful to see the power of inclusive entrepreneurship pay off, with PowerMoves-backed entrepreneur Crystal McDonald and her company GoToInterview, win the Rise of the Rest pitch competition and a $100,000 investment.
The conversation on diversity and inclusion continues to grow. It is clear that if we want to build up our cities and grow our economies, we need to follow in New Orleans’ footsteps and level the playing field to bring more people to the table and maximize the full potential of local, national and global talent to building the companies that are going to change the world.