Charitable Giving 3.0: Tech is Changing the Way We Give and Give Back

We have long been enthusiastic champions of democratizing philanthropy at the Case Foundation. In the same way that technology has leveled the playing field to allow all voices to be heard, we believe technology has proven its potential to empower anyone to become a philanthropist. Indeed, as the nation sets its sights on another #GivingTuesday, it is important to remember that online giving was just a nascent movement not that long ago.

Our early work in experimentation with social media platforms included America’s Giving Challenge (AGC), dating back to nearly a decade ago. At the time, we were concerned that both donors and nonprofits weren’t fully prepared for the potential of the brand new world of social media, and we knew we needed a bold step to move people toward the online tools we knew could transform the future of online giving.

AGC called on citizens everywhere to use emerging social media platforms to get engaged and give to causes they cared about. Incentives were established to encourage the greatest number of donations, not necessarily the largest, and donations of all sizes were welcomed. As part of the campaign, our “Gear Up for Giving” helped train thousands of individuals and nonprofits so that they could best leverage social media to reach their networks. We also invited people everywhere to be champions for their own causes, instead of curating a list that were our favorites.

Back then, online philanthropic competitions of this kind were relatively unheard of, and I’ll admit that we weren’t sure what to expect at first. There were so many unknowns. Would the big organizations dwarf the little guys? How would social media be activated to spread the word and reach new audiences? Would organizations be nimble enough to effectively mobilize their networks? To our surprise it was the small organizations that had the most success, and taken together, microdonations from across the nation represented significant sums for the winning causes.

Along with partners like Causes on Facebook, PARADE Magazine, Network for Good, and GlobalGiving, over the course of these two Giving Challenges we were able to mobilize nearly 200,000 people and nearly $4 million was raised for thousands of causes. Both Challenges were effective in helping the nonprofit sector become more skilled in its use of social media and they inspired other corporations and foundations to launch similar online contests. Following this work, the Case Foundation published findings and lessons learned, and worked closely with follow-on campaigns such as the Pepsi Challenge and days of giving that were popping up across the nation.

Ever since those early pioneering efforts, we have remained captivated by the idea that emerging technologies and tools can be leveraged to democratize philanthropy and provide new significance to the individual donor.

Over the years, both through the Case Foundation and through individual investments, we have encouraged “good” giving and have supported different ways to leverage technology to drive a social mission—including the very first DC Give to the Max Day, Causes on Facebook, Network for Good and MissionFish. Combined, Causes, Network for Good, and MissionFish alone represent more than $2 billion in crowdsourced contributions to the nonprofit sector.

These early online platforms and technologies provided a new way to increase opportunities to give by uniting people around causes that were close to their hearts and deepening their civic engagement. This was game-changing and has led to many innovations that have changed the way we give and give back.

In a few short years, online platforms like Network for GoodCrowdriseIndiegogoRazoo, Classy, and GlobalGiving have gained in popularity and have been instrumental in raising billions of dollars. Through these platforms and others like them, individuals could fund all kinds of inspiring causes and needs and, perhaps most importantly, catalyze civic action one donor at a time.

This is why we were intrigued to answer the question, “what’s next in online giving?”

At its Social Good Forum just a couple weeks ago, Facebook announced that users can now build their own fundraising pages that link the donate button to Facebook Live videos. Imagine being able to show, via live stream, your support for a cause while viewers donate in real time. The possibilities seem almost limitless. What’s nearly as exciting to us is that Facebook collaborated with our longstanding partner, Network for Good, to make this happen. It stands to reason that we will soon see fundraising on other social media platforms like Snapchat, which recently introduced Snapcash, and Twitter, which already allows for direct payments using $Cashtags.

And there may be no better example of the growing and transformative power of social media and the spirit of collaboration in philanthropy than #GivingTuesday. In 2015 alone 698,961 online donors raised $116.7m on #GivingTuesday, and #GivingTuesday continues to grow in size with a 52 percent year-over-year increase in online donations.

We’ve had the pleasure of being involved with #GivingTuesday from when it was just a concept being formulated by our friends at 92 Street Y and the United Nations Foundation. Since its inaugural year in 2012, we have been vocal supporters of the #GivingTuesday movement because it reflects our long-held belief in the importance of collective action.

While many look towards foundations, corporations and the government for resources, they often forget that 72 percent of giving in this country comes from individuals—and, if we’re ever going to see tipping points in addressing chronic and significant social problems it will require mobilization of the masses.

The good news is that online giving grew 9.2 percent in 2015 compared to 2014—we are seeing growing momentum in the mobilization of online donors. But I believe we have only scratched the surface. Just 7.1 percent of overall fundraising dollars are raised online. And when looking at the next generation of 80 million Millennials, we know that they primarily use digital technology such as websites, social media and mobile platforms to access information about and donate to causes and nonprofits, and that each platform plays a distinct role. And while giving offline will likely remain an important way to give for some time to come, we also must continue to leverage new technologies and data to make the process of giving even more convenient and rewarding.

If the past is any indication, we have an extraordinary opportunity ahead of us to further connect the passion of individuals ready to make a difference with new platforms, technologies and innovations that can help them do just that. This #GivingTuesday, each and every one of us has the opportunity to donate to the causes that matter most to us. Our hope is that the democratization of giving will be further strengthened in the days ahead and our communities made stronger as a result.

Be Fearless Spotlight: 3 Lessons Learned About Building A Kinder + Braver World

This Spotlight is a part of a special blog series curated by the Case Foundation featuring Be Fearless stories from the field. Follow along with us as we meet people and learn about organizations that are taking risks, being bold and failing forward in their efforts to create transformative change in the social sector. This Spotlight is authored by Maya Enista (@MEnista), Executive Director of the Born This Way Foundation.

Five years ago this month, Born This Way Foundation launched with the opening of a dialogue. At an event hosted at Harvard University, our co-founders Lady Gaga and her mom Cynthia Germanotta were joined by researchers, educators, experts, parents and—most importantly—young people. There, we unveiled our ambitious plans for an organization that would work online, in communities and in schools to harness and support the power of young people to build a kinder and braver world.

Four years ago last month, I first became a parent (a title I’ve earned twice over now) and in my role as a parent and as Executive Director of Born This Way Foundation, I am grateful for our commitment to building a kinder and braver world. I spend a lot of my time away from my children (as I am now, headed to Los Angeles for our first ever Kind Monsters EDU convening in partnership with Monster High) and I’m hopeful that in a few years they’ll be able to quote more than Lady Gaga lyrics when they are asked about the work that I do. I’ve learned some things about taking risks, being bold and failing forward—in parenting and at Born This Way Foundation—that I’m honored to share with the Be Fearless team, the young people that the foundation works with each day and my own children in the hope that these lessons learned will help others own their own fearless journey to create positive change in the world.

Lesson #1: Kindness Isn’t Just Nice, It’s Necessary

Kindness can seem like a quaint idea, but a growing body of research shows that it is fundamental to well-functioning communities and healthy, productive individuals. Acts of kindness are good for those performing them as well as those on the receiving end. And, in turn, encouraging stronger norms of kindness build the sorts of communities we all want to live and raise our children in.

This belief that kindness is not just “nice” but necessary has informed every aspect of our work. It’s why we’ve launched programs such as Channel Kindness, which is recruiting young people around the country to document acts of kindness in their communities. It is also why we’ve worked with our Research Advisory Board, chaired by Dr. Susan Swearer at the University of Nebraska-Lincoln, to develop metrics to measure kindness and bravery and incorporated those into the Foundation’s Born Brave Experience Studies.

Lesson #2: Dare To Be Honest—and Be Brave Enough To Be Vulnerable

 A core component of Born This Way Foundation’s work has always been encouraging young people (and everyone else!) to share their story. We know this isn’t always easy and often requires its own measure of fearlessness, but it can be a deeply powerful exercise. Our co-founder Cynthia saw this potential firsthand when her daughter began touring. On stage, Lady Gaga would share her story—speaking openly about her experiences with bullying, loneliness, anxiety and depression. This honesty was healing for her, but it left an impact on the young people listening… who began to share their own stories.

At Born This Way Foundation, we’ve seen the healing, comfort and inspiration that can take root when someone is brave enough to share their story. It can release pent up emotions that have been allowed to fester. It can foster connection—with close friends or complete strangers. It can change minds, tear down stigma and erase shame. And all it takes is being brave enough to be vulnerable.

Lesson #3: The Mind is as Important as the Body

Raising healthy kids can’t just mean protecting them from disease or physical harm. In order for children to flourish, they need resources to ensure their mental wellbeing and the development of strong social and emotional skills. These are the factors that will govern their ability to cope with adversity and interact productively with teachers, employers, friends and family members—ultimately shaping their long-term wellbeing and success.

That’s why Born This Way Foundation has made a point of reaching beyond our bubble and working with dozens of partner organizations to reshape the way we view of how to educate and raise healthy kids, advocating for a model that takes the whole child into account. This is no simple task, but it starts by putting resources behind their mental and emotional wellbeing and fostering positive school climates that serve as safe, welcoming places to learn.   

Feeling inspired? If you’re ready to begin your own Be Fearless journey start by downloading the Case Foundation’s free Be Fearless Action Guide and Case Studies.

The Myth of the Coasts

The ‘Myth of the Coasts’ is a guest blog post from Cathy Belk, President of JumpStart, Inc., and is the seventh blog post in the Case Foundation’s Myth of the Entrepreneur series. This series is intended to intentionally examine, and change, the stories our culture tells about entrepreneurship. For more information on the Case Foundation’s approach to the Myth series and Inclusive Entrepreneurship, please check out our introductory piece. We encourage you to join the conversation using #Ent4All on Twitter.

If I say the word “startup,” you probably think Silicon Valley, or maybe Boston or New York City. And that would be understandable, considering that, according to NVCA and MoneyTree PriceWaterhouseCooper Annual 2015 Report, roughly 77 percent of all venture capital investment last year went to either California, New York or New England.

But what these statistics don’t show, is that right now is also a great time to be a startup entrepreneur in the Midwest.

Here are just a few of the common myths about Midwestern entrepreneurship that are being debunked more and more every day. 

Myth One: The Midwest Doesn’t Have Great Talent

One of the founders of modern venture capitalism, the late David Morgenthaler, was fond of comparing entrepreneurship to a horse race consisting of the jockey (team), the horse (product) and the track (market). One myth I hear often is that the Midwest just doesn’t have the jockeys—entrepreneurs with a track record of success and failure, along with all the connections (investors, customers, board members, etc.) and experience that come with both.

But the fact is, we have plenty of great talent. In Cleveland we have successful entrepreneurs like Mark Woodka, Laura Bennett, Steven Lindseth and Charu Ramanathan as well as entrepreneur/investors like Doug Weintraub and Charles Stack, not to mention recent exits from companies like OrthoHelix, TOA Technologies and Explorys, whose cofounder and CEO Stephen McHale is also an active angel investor and entrepreneurial mentor in the community. And that’s just a few examples from one city.

Meanwhile, Midwestern universities are actively working to develop the kind of talent startups need, challenging their students to think more entrepreneurially and encouraging them to start their own businesses. In Northeast Ohio alone, all of the region’s 22 colleges and universities have collegiate entrepreneurship programs, many of which also include experiential learning components, such as Cleveland State University’s Startup Vikes program.

And let’s not forget the rise of Midwestern coding bootcamps such as The Software Guild, TechElevator and WeCanCodeIt; or the many talented young people—from entrepreneurs and web developers to the greatest basketball player in the world—who are boomeranging back to the Midwest and bringing their talents back with them. 

Myth Two: There’s No Capital For Entrepreneurs

Did you know that, according to the 2016 NVCA Yearbook, more than $2.2 billion in venture capital was invested in the Midwest in 2015, the highest amount since 2001? Capital is always a concern for entrepreneurs, but there is money available, and more and more investors are starting to see the potential of tapping into the region’s grossly underserved market.

In the meantime, local investors are stepping up to provide much of the early financial (and intellectual) capital to help local startups grow. In Ohio, 75 percent of the capital prior to Series B rounds comes from local (statewide) sources, and these investors are continuing to ramp up their activity.

Right now my organization, JumpStart, is in the process of investing $40 million dollars into Ohio entrepreneurs over the next three years through three separate venture capital funds. Ohio also has five organized angel groups, including two of the nation’s largest, North Coast Angel Fund and Ohio TechAngel Funds.

Myth Three: There’s No Diversity

Silicon Valley is a diverse place, and accounted for nearly 50 percent of U.S. venture dollars invested in 2015. And yet, less than ten percent of U.S. startups backed by venture capital are led by women, and only one percent are headed by African-Americans. In addition, nearly 90 percent of all venture capital professionals are still Caucasian men and only 7 percent of the partners in the top venture firms are women.

Meanwhile, some in the Midwest—a region often stereotyped as being homogenous—are seizing a valuable opportunity to be diverse and inclusive, building both fully inclusive organizations such as TechTown, as well as targeted programs such as PowerMoves, driving a more diverse pipeline of entrepreneurs and creating a major competitive advantage. At JumpStart, more than 30 percent of the companies we advise or invest in are owned or led by women or people of color, and we recently took this commitment even further by creating the Focus Fund—a $10 million venture capital fund supported by the Case Foundation that focuses exclusively on female founders and entrepreneurs of color.

Myth Four: The Lower Cost Of Living Isn’t That Important

Most people already know that the general costs to start or run a tech business in the Midwest are lower than they are on the coasts. This is especially true for real estate—both commercial and residential—where Silicon Valley prices aren’t just high, they are the highest in the entire nation (New York City is right behind). Consequently, average salaries are also much higher.

But to grasp the true entrepreneurial advantages that come along with lower cost of living, you have to think less about dollars and more about time—specifically, how much time you have to make your startup successful before your venture runs out of runway. An entry level programmer salary for a company with fewer than 25 associates in the software industry in the Valley is ~$71K, while in the Midwest the average is ~$58K. That differential (almost 25 percent) is almost three months of time.

As you can see, it’s a very good time to be an entrepreneur in the Midwest. But no matter where you call home, don’t let these kinds of myths keep you from chasing your goals. Focus on whatever key competitive advantages your location offers, and remember that success is mostly determined by hard work and strong business fundamentals—not geography.

Crisscrossing the Country to Lift Up Diverse Entrepreneurs

As part of the Case Foundation’s work in catalyzing the inclusive entrepreneurship movement, #FacesofFounders launched this fall to search for America’s dynamic entrepreneurs, particularly entrepreneurs of color and women founders, who are key to driving innovation and job growth. Participants can upload their photos and entrepreneurs have the opportunity to tell their story for a chance to be featured in a sponsored series on FastCompany.com. Learn more at FacesofFounders.org.

At its core, entrepreneurship is about solving problems. Entrepreneurs around the world wake up every day asking themselves, “What problem does my company solve?” At the Case Foundation, we also ask ourselves, “What problems can we solve?”, particularly related to entrepreneurship. And we have seen the problems that entrepreneurs face in some very discouraging statistics.

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To address some of the barriers keeping women entrepreneurs and entrepreneurs of color out of the arena, we partnered with Blackstone Charitable Foundation, Google for Entrepreneurs and UBS, along with Fast Company, to begin to change the narrative of who is and can be an entrepreneur in this country. #FacesofFounders is about highlighting those who can use their diverse experiences to see diverse problems and tackle them in diverse ways.

We launched #FacesofFounders at the White House South by South Lawn festival last month, surrounded by changemakers and entrepreneurs who are committed to using their time and talents to make the world a better place.This campaign has been a whirlwind of exciting new ideas and discoveries that have given us a greater sense of optimism for the future of entrepreneurship. Entrepreneurs have shared stories of cutting edge innovation and genius new ways to contribute to social good.These narratives embody our value of investing in people and ideas that can change the world, and our commitment to ensuring that any person with an innovative idea can bring that idea forward, regardless of their background.

We have travelled around the country meeting founders and supporters of inclusive entrepreneurship at SOCAP and Forbes 30 under 30 Summit, snapping photos at Google Demo Day: Women’s Edition, and hearing energizing stories at the New York Stock Exchange with Project Entrepreneur. At TEDxMidAtlantic, Jean Case gave a talk about just how urgent the inclusion of female founders and entrepreneurs of color is to securing the future we want to see for the world. Many of these entrepreneurs have never had their story told, or seen a story of someone who looks like them in a major media outlet. We are here to change that.

We are committed to inclusive entrepreneurship and have been joined on FacesofFounders.org and social media by thousands of others showing their support for a more inclusive approach to fostering entrepreneurship. But don’t take our word for it. Here is what some of those who have come along side us have to say:

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Entrepreneurs are decidedly Fearless; they focus on the urgency of now and let that drive their business with a vision for a better world. Diverse entrepreneurs do that while also combatting cultural norms that tell them they can’t be an entrepreneur and unconscious bias in the investment process. Whether you are an entrepreneur yourself or a supporter of inclusive entrepreneurship, add your voice at FacesofFounders.org to join the movement to redefine who is and can be an entrepreneur.

A quick note to entrepreneurs everywhere: You are a source of awe and inspiration, motivating others around the nation with your resilience and enthusiasm. Your creative spirits make us hopeful for a brighter future in creating the world we want. The time is now to be loud and proud about the value of our differences and redefine the idea of who is and can be an entrepreneur. The Case Foundation is calling on you, with all of your business-savvy and entrepreneurial energy, to be an example of why inclusive entrepreneurship is so crucial. Share your story on FacesofFounders.org for a chance to be featured in a sponsored story on Fast Company.com; your story matters for all of our futures.

Be Fearless Spotlight: Crossing the Canyon for Brain Cancer Research

This Spotlight is a part of a special blog series by the Case Foundation featuring Be Fearless stories from the field. Follow along with us as we meet people and learn about organizations that are taking risks, being bold and failing forward in their efforts to create transformative change in the social sector. This Spotlight is authored by Nicola (Nike) Beddow, Director of Communications and Partnerships at Accelerate Brain Cancer Cure (ABC2). ABCis a current grantee of the Case Foundation and partners with leading entrepreneurs, scientists and researchers to drive cutting edge research and treatments to find a cure for brain cancer. On October 11, 2016, Beddow hiked the Grand Canyon, rim to rim, with the 3000 Miles To A Cure team. Her story below originally appeared on the ABC2 blog, and exemplifies the organization’s commitment to living the Be Fearless principles. 

The Grand Canyon is one of the seven natural wonders of the world. Its breathtaking rock layers tell our planet’s history. Over five million people a year visit this spectacular and twisted carving in the earth. They come to the Canyon to celebrate birthdays, anniversaries and other milestones in their lives. For a group of 18 hikers, including myself, we crossed the Canyon, rim to rim in one day, for brain cancer research. Some of us ran it, most of us hiked it, all of us successfully completed the crossing with a renewed sense of purpose and hope (despite a few blisters and varying levels of physical exhaustion!)

“We have an unknown distance yet to run, an unknown river to explore,” said John Wesley Powell, an American naturalist who led a geographic expedition to explore the Colorado River and the Grand Canyon in 1869.

Fortunately, we knew a lot more than Powell when we began our descent into darkness at 5 am from the North Rim. We all had trained for the 23.5 mile hike that crosses the Colorado River, but trust me, there were still a lot of unknowns. First and foremost: Would our group make it out unscathed? Trail signs warned us, “Down is optional; Up is Mandatory.” Over 250 people have to be rescued from the Canyon each year.

Crossing the Canyon for Brain Cancer Research team pose for a photo at 5 am before they start their descent into the Canyon from the North Rim.

I was eager to start this journey. I didn’t think about whether or not I could make it—I had to make it, there was no other option. I wanted to honor the tenacity and grit of my sister Dana who died of brain cancer at the age of 31. I wanted to share stories of Dana’s life and legacy with her daughter Kati. I wanted to dedicate stretches of my hike to friends in the brain tumor community who have faced this hideous disease and have inspired others. I wanted to raise critical research dollars to help 3000 Miles to a Cure and ABC2 (Accelerate Brain Cancer Cure) speed new treatments for brain cancer patients.

Crossing the Colorado River.

Twelve hours after we began hiking, the last few steps out of the Grand Canyon on the Bright Angel Trail were exhilarating and bittersweet. Thirty years ago, when my sister Dana and I were in our early 20’s, we took a trip out West to visit the Grand Canyon. After a fun night of camping on the South Rim, the next morning we decided to just hike the Bright Angel Trail…no water, no preparation, nothing! The trek seemed easy for a while, until we got to Plateau Point and realized we had to climb all the way back up before sunset. I was on the verge of heatstroke and Dana was begging other hikers for water. Yes, we were idiots. We trudged our way back up in time and laughed at our foolish attempt to be cool hiker girls. We promised we would return to the Canyon one day. Sadly, that never happened. I miss my sister. I’m sure she was with me in spirit (and she probably made the last few miles even harder just to kick my behind!)

Nike with her sister Dana (left) and their friend Lee (right) at the Grand Canyon in 1986.

I am grateful to Maria and Lucia Parker from 3000 Miles to a Cure for leading this expedition and introducing me to so many passionate and committed individuals, including the amazing team at Primacy. Primacy is a digital agency that is developing an innovative virtual reality platform for cause-driven organizations like 3000 Miles to A Cure and ABC2 to share our missions and tell our real-life stories in more compelling ways. They shot 360 degree video in the Canyon and interviewed a number of us. As the project develops, I’ll be providing updates.

The Crossing the Canyon 2016 team.

I will forever carry street cred that I crossed the Grand Canyon, Rim to Rim! Most importantly, I’ll carry with me the conversations I had with my fellow hikers who had lost someone to this hideous disease or that had encountered other struggles in their lives, but found hope and healing through this communal experience.

Feeling inspired? If you’re ready to begin your own Be Fearless journey start by downloading our free Be Fearless Action Guide and Case Studies.