“Making Ideas Move” at ComNet 2015

More than 500 social sector communications professionals from foundations and organizations across the globe gathered this month for engaging dialogues on using the power of digital storytelling to drive social impact, demystifying design and the making of movements. They joined together for the Communications Network conference in San Diego themed “Making Ideas Move.” Fellow communicators from organizations like the Ford Foundation, Grantmakers for Effective Organizations, Carnegie Corporation of New York, Bill & Melinda Gates Foundation, Center for American Progress, Rockefeller Foundation, World Wildlife Fund, ONE Campaign and many others trekked to sunny California for the two-day learning event.

Here are highlights from two of the sessions that I participated in over the course of the convening and takeaways on how to move ideas forward, by making big bets and failing forward.

  • Fireside Chat with Soledad O’BrienI had the pleasure of joining Soledad O’Brien, one of the most well respected working journalists of our time, on stage for a fireside discussion on opening day. Our talk included a discussion on: the changing dynamics of news agencies; the rise of Millennials and how they are consuming news; and her launch of Starfish Media Group. A multi-platform media production and distribution company, Starfish Media Group is dedicated to uncovering and producing empowering stories that take a challenging look at the often divisive issues of race, class, wealth, poverty and opportunity. O’Brien produces two hit series “Black in America” and “Latino in America,” which are among CNN’s most successful domestic and international franchises.

    O’Brien also created the Starfish Foundation, an organization that sends young women to and through college. The organization has supported dozens of young women in their educational pursuits, believing that they too can succeed when faced with difficult circumstances. In her book, The Next Big Story: My Journey through the land of possibilities, O’Brien shares valuable lessons and insights into her journalistic career, many of which we discussed during our time on stage.

    “My storytelling is an exploration of the world’s problems—that people have the potential to do good and make good and seize from the bad if they will only make a choice to do it,” she noted. O’Brien also shared her lessons on failure with the audience, saying, “Making mistakes should be about learning lessons, not wallowing in failure.” You can watch the complete interview, below (beginning at 14:55):

https://vimeo.com/142297055

  • You’ve Got the “Big Idea”, How the Heck Do You Execute It?”I also joined the panel discussion “You’ve Got the “Big Idea,” How the Heck Do You Execute It?” with Kate Emanuel of the Ad Council, Alex Kennaugh of the Natural Resources Defense Council (NRDC) and Amy Levner of KaBOOM! We shared with attendees how communications can turn big, audacious goals into a tangible, executable and measurable strategy—that doesn’t take years to achieve—and how to use smart research to achieve those goals.

    Case in point, NRDC aims to combat food waste in the U.S., where 40 percent of food goes uneaten equating to more than $165 billion in wasted food each year. Kennaugh explained how the NRDC published an essential guide called the Waste-Free Kitchen Handbook, packed with “engaging shopping checklists, creative recipes, practical strategies and educational infographics” offering an easy ways to save food and money. Meanwhile, Levner explained how research confirms that play—physically active, imaginative and interactive play—is a powerful, healthy living solution that benefits the whole child. KaBOOM! has teamed up with the 50 Fund and the NFL Foundation to support nine counties of the Bay Area alone, helping to transform sidewalks and spaces that encourage activity.

I look forward to joining Communications Network in 2016 as they head to Detroit and gather social sector leaders from foundations and nonprofits who share the belief that big ideas, coupled with smart and strategic communications, have the power to transform society, improve lives and change the world.

Be Fearless Spotlight: Krochet Kids intl.

This Spotlight is authored by guest writer Caitlin Kelly as part of a special blog series by the Case Foundation featuring Be Fearless stories from the field. Follow along with us as we meet people and learn about organizations that are taking risks, being bold and failing forward in their efforts to create transformative change in the social sector.

The affluent shoppers in upscale stores like Nordstorm, Whole Foods, Anthropologie or Canada’s Holt Renfrew may not realize that the backpacks, baby booties, wool scarves and T-shirts they’re buying are employing 175 women in Uganda and Peru.

For Kohl Crecelius, CEO and co-founder of Krochet Kids intl., a seven-year-old nonprofit based in Costa Mesa, CA, the focus is training workers in new skills they can eventually use on their own—not simply hitting his firm’s production numbers, or making sure there’s enough inventory.

That’s what makes Krochet Kids intl. so fearless—their willingness to make a wager. “We’re in the process of making a big bet that people will truly care about how our products are made,” says Crecelius.

While many organizations focus on teaching skills, Krochet Kids intl.’s approach is riskier and embodies the notion of fearlessness by making sure their clients will eventually leave Krochet Kids, often to open a wholly different sort of business on their own.

That’s fine with Crecelius. His longer-term goal is to teach entrepreneurial values and skills, no matter how they’re eventually put to use. “What we saw far too much of when we were creating Krochet Kids intl. was a cycle of dependency. Hundreds of aid organizations focus on short-term need, but not on equipping their clients to be self-reliant individuals.” So far, the program has graduated 50 women into their own businesses.

Like many working in the nonprofit field, he was first inspired by his own travels, the aid work he witnessed in Uganda spurring him to experiment and create a different model. “I saw how short-sighted that was and how it needed to be done differently. The women I met wanted to work and to be capable of changing their own circumstances,” he says.

Crecelius’ brother had learned to crochet while attending college in San Diego, CA, a skill he passed on and which they decided might be a skill useful to women in northern Uganda, where they started with 10 workers. This realization sparked the creation of Krochet Kids intl., and over the course of the last eight years Crecelius’ big idea has been refined through experimentation and a series of unlikely partnerships.

His ethos informs how Krochet Kids intl. combines running an apparel company with a larger, long-term goal of teaching its workers the skills they need to eventually leave and run their own businesses. Their program gives the women a three-to-five-year commitment of consistent employment at a set wage based on piecework, a three-year educational curriculum that includes literacy, numeracy and financial planning and one-on-one mentorship.

That long-term commitment is essential because, like many such organizations, they work within a larger cultural context, one in which women are often more highly valued for keeping their labor within the family for its benefit. That requires its own sort of fearlessness on the part of their women workers; the women who choose to work with Krochet Kids intl. need to know that other income they may be giving up will be consistently replaced for several years—their families rely on it.

Working with local in-country partners, Krochet Kids intl. aims to break the cycle of poverty through rigorous and ongoing measurement of its impact. Every month, they track 45 indicators of progress across six areas: economic health, educational progress, physical health, social well-being, psychological well-being and spiritual well-being. Local social workers act as mentors to the women, insuring they can count on ongoing personal support.

“One of the questions we ask the women is ‘What are your perceptions of poverty?’ ranking their answers from 1, (the depths of poverty) to 10, (feeling completely free of it),” says Crecelius. “All the way through, we see a trend towards them having more confidence.”

Their metrics also indicate that the women they employ enjoy incomes 10 times higher than before, savings 25 times higher and—crucially for women earning good local wages—are 40 percent less likely to suffer from domestic violence. They are 25 percent more likely to participate in major family decisions, and their children are eight times more likely to attend high school.

“Impact is results, not action,” he says. “We have chosen to put impact first, through offering jobs, education and mentorship. That’s one of our main differentiators, that we’re a nonprofit and we have led with impact.”

The two regions they work with are culturally and economically very different—rural northern Uganda and the outskirts of a major city, Lima, Peru. Local churches, government agencies and local staff make home visits to find and select women who most need to learn new skills and boost their incomes. In Uganda, the attrition rate is less than two percent because they work in rural areas with few other competitors for labor. That rate is higher in Peru, which has a higher rate of transience and many more employment options available there to urban women. When the women leave, however, they may choose to use their new business skills and confidence beyond apparel production, like buying a motorcycle and renting it out as a taxi, or purchasing a piece of land and farming it.

The women now also make a much wider array of products, from T-shirts to backpacks, which “helps to smooth out seasonality from a business perspective,” Crecelius explains. “Our whole premise is based on a lot of risks—like, who makes headwear out of sub-Saharan Africa?” Yet product sales today bring in 80 percent of the group’s revenue.

An unlikely bet in 2012, fueled by urgency and a potentially huge win, meant heading briefly in an unusual and unlikely direction. The “most nerve-wracking night of my life” came for Crecelius then as he waited to learn the winners of a competition created by Chase Bank’s American Giving Awards whose top prize was $1 million. Krochet Kids intl. won second prize—taking home $500,000, which they used to create a new sewing floor in Peru. The contest, he admits “was not merit-based. It was a popularity contest,” but the potential gain was great enough that “we just shut down and went all hands on deck,” gaining “millions of impressions” on Facebook and other social media sites.

His business model also includes partnering with a wide range of others, from sneaker manufacturer Vans—using Krochet Kids intl.’s Peruvian fabric—and the consumer products distributor Birchbox, to VSCO, a photo-sharing app. “They’ve allowed us to reach unique and specific audiences,” he says. “Partnership is a two-way street and we’ve realized the amount we have to offer. It’s a really beautiful thing. It’s a win-win.”

Feeling inspired? If you’re ready to begin your own Be Fearless journey start by downloading our free Be Fearless Action Guide and Case Studies.

Women’s Venture Xchange-Africa: Expanding Women-led Businesses in Africa

Global Entrepreneurship Network is now accepting applications for Women’s Venture Xchange-Africa!

This year’s Global Entrepreneurship Summit (GES) in Nairobi, Kenya put a spotlight on the rising stars of entrepreneurship and the burgeoning entrepreneurial ecosystem in Africa. The summit showed how the people and companies of Africa are ripe for real financial investment to grow their businesses, strengthen their communities and provide solutions for some of the world’s most pressing problems. The Case Foundation was honored to join GES and get a first hand look at the individuals, communities, policies and programs driving competitive and novel business ideas to scale. And we were particularly honored to pivot the main spotlight to shine on women entrepreneurs and the economic and business case for investing in their success.

Part of that spotlight includes a new partnership with the Women’s Venture Xchange-Africa (WVXA), a pilot launched at the Summit with Global Entrepreneurship Network (GEN), the Mara Foundation and U.S. Department of State, WVXA will provide four African women entrepreneurs the opportunity to scale their business through access to strong mentorship and capital networks in Nairobi. The program is designed to help established women-owned businesses expand beyond the borders of their own countries—gaining access to new regional markets, research and insights into best practices.

The entrepreneurs will be selected based on their company’s likelihood of successful regional expansion, the business’s growth stage, the uniqueness of the concept and their professional ambitions for their time in Nairobi. WVXA will be focused on drawing entrepreneurs who have established their businesses locally and are poised for cross-border expansion within East Africa.

We look forward to seeing the results of the first cohort of entrepreneurs and building upon the evidence base from our own work in driving more inclusive entrepreneurship – entrepreneurship that is more inclusive of under-represented groups, more inclusive of under-leveraged places and more inclusive of businesses that shoot for financial AND social impact returns. We are thrilled to see the belief in the power of entrepreneurship continue to thrive in every corner of the world, and look forward to seeing how WVXA unlocks the huge potential in the four women entrepreneurs selected to participate this year.

For more information or to apply to the WVXA program visit the Global Entrepreneurship Week website. Applications will be reviewed on a rolling basis until October 23, 2015. Stay tuned for more updates as the application and selection process develop!

Breaking Down the Barriers for Women Entrepreneurs

This post was contributed by Aaron Coleman, intern at the Case Foundation.

When she was only 22 years old, U.S. Marine Ramona Pierson was hit by drunk driver. The accident put her into a coma for 18 months. When she awoke, she weighed 64 pounds was bald, blind and couldn’t move nor speak. Through her grit and determination, Pierson fought her way back–learning once again how to breathe, walk and talk. Her journey of learning how to live again inspired her to found the personal learning tech startup Declara. In only three years, Declara has grown to 65 employees, attracted $32.5 million in funding and even impressed the President of the United States.

Pierson’s story runs against many of the implicit biases women entrepreneurs face. “They are unambitious, they are afraid of risk, they bring in less returns.”  These are words we hear echoing in conversations around the world and they reflect an implicit bias against women as entrepreneurs—who in reality are just as ambitious, eager and creative as their male counterparts. As the recent Kauffman Foundation’s Entrepreneurship Policy Digest report succinctly states, “research shows that women make great entrepreneurs.” The Kauffman Foundation’s report follows both the disparities and the opportunities surrounding women entrepreneurs, concluding, that while they “remain underrepresented among the ranks of entrepreneurs” the facts show that “women entrepreneurs are key to accelerating growth.”

Here at the Case Foundation we too believe in the power and potential of women in business, and are committed to leveling the playing field for underrepresented communities. We are inspired by Pierson’s story and the prospect of so many more like her. To help organizations get involved with supporting women entrepreneurs, we have included Kauffman’s top five policy recommendations below.

 

Top Five Policy Recommendations to Support Women Entrepreneurs

  1. Develop and Report Metrics for Entrepreneurship Programs and Initiatives: To understand how entrepreneurship programming serves women, attendance, participation, drop off rates and entrepreneurial outcomes should be collected and reported by gender. Armed with this information, program coordinators and funders can make adjustments to better assist women entrepreneurs.
  1. Increase the Number of Women Represented in Entrepreneurship Programs: When women are leaders at organizations that support entrepreneurs, they can help develop gender inclusive events that attract women entrepreneurs, as well as use their networks to help women entrepreneurs access mentors and financial capital. And in order to level the playing field for women, they need to be included and have equal representation in successful on-ramps for entrepreneurs.
  1. Increase Small Business Innovation Research (SBIR) Funding to Women-owned Businesses: In 2012, only 15 percent of SBIR awards went to women-owned businesses. Federal agencies should continue to increase awareness of the availability of these awards by partnering with women’s professional organizations and unifying outreach efforts to women entrepreneurs.
  1. Celebrate Successful Women Entrepreneurs: Stories of entrepreneurial success tend to be male-dominated. Government leaders can help deconstruct the false narrative that only men are successful entrepreneurs by lifting up stories of successful women entrepreneurs.
  1. Decrease the Risk of Becoming an Entrepreneur: Explore how various policies can help alleviate pressures and risks facing women, particularly those with young families, that can deter them from entrepreneurial ventures. For example, policymakers should examine whether subsidized child care or preschool could create a stronger environment for entrepreneurship.

 

Want to learn more about how to support women entrepreneurs? Read the Kauffman Foundation study in its entirety and join the conversation on Twitter with the hashtag #Ent4All.

 

Celebrating Inclusive Entrepreneurship at White House Demo Day

American innovation has long been the envy of the world. Throughout our country’s history, thanks to our free enterprise system, people from all walks of life have brought forth innovations that benefited society broadly—in all sectors such as energy, transportation, health care and more. These innovations often came about from those who “lived the problem” and dreamed great solutions that could benefit the masses. These were entrepreneurs who built young enterprises to bring their products and services to market and who often changed the world in the process.

Today, we need to ensure that American innovation isn’t simply about providing more convenience for the privileged—such as easier hotel bookings, more and comfortable ways to get from point A to point B or same-day delivery of groceries from an upscale market. To build solutions for the future, we need to move beyond the “app culture” and engage a new class of entrepreneurs—many who have lived real problems and are building real solutions to the challenges in our communities, and around the globe. But in recent years, this segment of entrepreneurs has often been left on the sidelines of innovations, with no steady flow of capital, mentorship or celebration focused on them.

It is well known that the vast majority of today’s celebrated startups continue to be founded by white, well-educated, well-networked males. And while we celebrate all startups and new innovations—we are underleveraged as a nation if those in more marginalized communities are left on the sidelines. There is, for instance, immense potential for women, people of color and those who don’t live on the coasts or graduate from our nation’s most elite schools. Women are leading 36 percent of all businesses in the U.S., but only receive 10 percent of venture capital funding. Minority-owned businesses are growing at a faster clip than non-minority owned businesses, but are receiving an even smaller fraction of investments. Seventy five percent of venture capital today goes to three states—California, New York and Massachusetts. There is a growing realization that this has to change, including at the highest levels in our nation and among those who are driving this change.

For example, today in New Orleans, PowerMoves, a minority-focused incubator, is backing young enterprises that reach across socio-economic barriers to bring opportunities to those often the last to benefit from innovation. In the first year of operation, PowerMoves worked with 87 companies to create 350 jobs in New Orleans and Detroit. Because of PowerMoves’ work, these companies were able to secure $14M in additional capital commitments to high growth, high tech startups led by entrepreneurs of color. Crystal McDonald, a PowerMoves entrepreneur, developed GoToInterview, a service to connect hourly workers with companies that have demand for them, and won the Rise of the Rest pitch competition in New Orleans.

And there are many more examples of entrepreneurs from underrepresented populations that are seeking solutions to problems that benefit all, like Pashon Murray, a dynamic entrepreneur of color in Detroit. Inspired at an early age by her father’s waste hauling company, Pashon turned family knowledge into a scalable business that takes food waste from companies, including General Motors and the Detroit Zoo, and transforms it into rich soil for local farmers to enhance crop productivity and create jobs. For Pashon, it’s not just about the hauling of waste—she is also a fellow at the MIT Media Lab studying the science of composting and waste reduction. She is combining science, engineering, the needs of a community and her entrepreneurial spirit to create a viable, scalable business in Detroit.

The opportunity to tap into the potential of these entrepreneurs is top of mind for us at the Case Foundation, and why we are delighted that today, the White House will host its first ever Demo Day, with a focus on inclusive entrepreneurship—bringing together entrepreneurs from all walks of life and from all across the country. We look forward to joining President Obama today in a commitment to see “more startup hotbeds emerge in every corner of America, and that those underrepresented in entrepreneurship are being tapped to fully contribute their entrepreneurial talents.”

In fact, here at the Case Foundation, we’ve long believed in the potential for unleashing entrepreneurs—and entrepreneurial approaches—as a clear path for making the world a better place. Over the past 18 years, we’ve developed and supported a range of initiatives—many of them in partnership with the White House, with Presidents of both parties—that put entrepreneurs in the middle of solving big problems, from the West Bank to Detroit, from DC to Nairobi. These initiatives include the U.S.-Palestinian Partnership, an effort to bring entrepreneurship opportunities to the West Bank that I was asked to co-chair in 2007 by President George W. Bush, and the Startup America Partnership, focused on celebrating and accelerating entrepreneurs here in the U.S., which we launched in partnership with the Kauffman Foundation and the Obama administration in 2011. More recently, our focus has shifted to an effort to unleash new capital for entrepreneurs building businesses that seek to address significant social challenges, through our work to catalyze the burgeoning impact investing movement.

Our efforts to support entrepreneurs and the role they play in driving innovation and job growth in the U.S. and around the world have certainly been rewarding. But in the past year, we began to ask ourselves, what role can entrepreneurship play in bringing new opportunities to those left on the sideline? How can we level the playing field for underrepresented communities—including women and people of color—to become entrepreneurs and grow thriving businesses? And how can we facilitate the creation of more businesses that address the challenges that marginalized populations are facing? To help us answer these questions, we began an exploration at the beginning of the year into potential opportunities for inclusive entrepreneurship, and funded two organizations doing important work in this space—Forward Cities and Opportunity Nation. We also joined the most recent Rise of the Rest tour, supplementing the visits to Richmond, Raleigh-Durham, Charleston, Atlanta and New Orleans with conversations focused on how to expand entrepreneurship as an opportunity for all. And we just returned last week from exploring these topics on a global scale during a trip to Africa, focused on exploring burgeoning entrepreneurial ecosystems in Kenya, Ghana and Nigeria.

We are committed to expanding our support for inclusive entrepreneurship, and in the coming months you will hear more from us on our efforts to build upon the momentum from national conversations around diversity, reduce common barriers to entrepreneurship faced by diverse entrepreneurs and scale local pilots into national programs serving women and entrepreneurs of color.

We have a tremendous opportunity today to tap into the uniquely American legacy of leveraging entrepreneurs to grow our economy, strengthen communities and solve intractable problems. But we’ll never recognize our full potential if we don’t focus on ensuring that we give all people—no matter their gender, ethnicity or economic background—the opportunity to be a part of growing entrepreneurial ecosystems, and tap their unique experiences to solve significant challenges. Imagine what is possible when we have a full team and all fields in play!

Announcing a New Partnership to Support Young Social Entrepreneurs

The Case Foundation has long been a believer that entrepreneurs can change the world, and that young people have a particular set of skills and impact-oriented ambitions to build great social enterprises.

Today, we’re excited to announce our sponsorship of the Forbes $1 Million Change the World Social Entrepreneurs Competition – the largest ever competition for young social entrepreneurs.

Through our participation, we will support the most promising of the for-profit entrants into the competition with disruptive and scalable ideas who can best demonstrate how business can change the world.

Check out Jean Case’s blog announcing the competition—Searching for the Next Big Thing—for more information and to learn how you can get involved. Please share this opportunity with your networks of young changemakers far and wide!