Some Reflections on Giving this Holiday Season

Giving – whether gifts for friends and family, giving back to your community by volunteering, or donating to the organizations you care about – is a central theme of the holiday season. Naturally, it’s a time of year when we at the Case Foundation take some time to reflect on what we’ve seen this year when it comes to giving. When 2009 began, we anticipated it would likely be a challenging year for giving – and the year has not been without its challenges: overall donations are down, even during this holiday season and the face of volunteerism and civic engagement is changing. However, both in our own work and across the sector, we’ve seen some extremely encouraging signs – America’s Giving Challenge garnered more than 105,000 donations, and raised $2.1 million for nonprofits in need; and online donations are expected to exceed $4 billion this holiday season. And of course, we’re seeing every day how technology continues to have a significant impact on how nonprofits think about individual giving strategies.
And while giving in other forms continues to gain significance, offline, neighbor-to-neighbor giving is still an important source of funds, particularly during the holiday season. Of course, nothing is more symbolic of this than the Salvation Army volunteers we see every holiday season with the red kettle and bells asking their neighbors to give what they can. That’s why the Foundation team took the opportunity recently to spend an afternoon ringing the Salvation Army bell outside of DC retailers, which was a truly inspiring experience. While we spend a lot of time thinking about online giving, we had a blast getting out of the office to spread holiday cheer while encouraging our neighbors to give back. One of the things that struck quite a few of us during our bell-ringing shifts was the number of people who turned around and thanked us back for the time we were spending volunteering. We also saw that volunteering can be contagious – one group of bell-ringers from the Foundation had someone approach them about volunteering, noting how much fun we were having. And, while singing carols, chatting with passersby and practicing one-on-one fundraising skills, bell ringing reminded us that volunteering can and should be fun. It gave us the opportunity to get to know colleagues in a different context and to take heart in the holiday spirit apparent in so many of the folks that dropped by the red kettle to give what they could, or just to hear more about the organization. It truly was a reminder of how uplifting giving back can be.

This holiday season, we thank you – friends and partners of the Case Foundation – for helping bring our work to life with your time, energy and passion. Happy Holidays!

My inspiration: Norma Norton, 1929 – 2009

Normal NortonOne of the most common questions I hear from people I meet who know about our work at the Case Foundation is, “why did you and Steve create the Foundation, and why have you chosen to make this your life’s work?”

The answer I quickly offer is that we have a faith and a belief that to whom much is given, much is expected. But it turns out that is only the quick, polite answer I use in passing. And it is only part of the story. The real answer is much deeper and layered and goes to the heart of who and what inspired us and modeled a life of giving back.

Which brings me to the reason for this posting today. My mother, Norma Norton, passed away on Saturday. She was a truly remarkable person. She was my inspiration in life. Born of German immigrant parents in Chicago in 1929, she faced many challenges in life yet she never let them defeat her. No one looking at my Mom’s early life would have put her in the “to whom much is given” category. Indeed, she was a single Mom who worked hard as a waitress most of her life to ensure that everyday, basic needs were met for the four children she was raising on her own. Despite the challenges of our circumstances, my Mom was one of the happiest, fun-loving people I have ever known. She simply loved people and they loved her. We used to joke in our family that our house had a star in the window (it didn’t) to signal a safe haven for those in need, because although we barely had enough to make ends meet for our own family, Mom was always offering a helping hand to others – a kind word, a joke or a listening ear. Ours was a house where there was always a big, delicious meal and plenty of extra seats for those who would stop in, stop by and for those who sometimes came and stayed. Being in the presence of my Mom just made people feel good.

My Mom was the “real deal” as they say. People often said, “you always know where you stand with Norma.” Her heart was right there on her sleeve for all to see and I know that there are hundreds of people today who would tell the story of being deeply touched by my Mom’s countless acts of love, compassion and understanding, or being stopped in their tracks with Mom’s quick wit or comeback. Over the last year as my Mom’s illness caused even more frequent hospital stays, it wasn’t uncommon to receive a call or a visit from the cashier at the local grocery store, or her plumber or the man who cut her lawn. To these people, she wasn’t simply a customer, she was a friend. Many told stories of how she shared a genuine and rare interest and concern for them and their stories, or how she offered a helping hand to them in their time of need. My Mom’s battle with her heart and lung diseases lasted over 9 years and in that time, many of the nurses that crossed her path went on to become “regulars” in her life — calling or emailing just to say hello or to share a story — staying in touch with a woman who touched them in a special way. In the end, when it became clear she was not going to pull through, her doctors shared with us the loss they would feel knowing my Mom wouldn’t be a regular “bright spot” in their routines. Each one said they would smile when they saw her name on their daily schedule.

I left Florida for Washington DC in 1982, yet it was as though no distance separated me from my Mom through the years. We traveled together often, we spoke almost daily and she was at the center of the lives of my children. Indeed, when she came to town she would offer to run errands with me or for me and I was always impressed with the local friends here she collected along the way. I’d run into my regular dry cleaning establishment only to have the owner come out to give her a hug and talk about how he’d missed her while she was gone. Or the butcher say, “we have a good looking pork loin today that I put aside for you, Norma.” And this wasn’t even her town.

I have clear recollections of the financial struggles she faced in trying to make it all work out. Grocery shopping was a daily event and totally reliant on the previous nights’ tips my Mom received as a waitress. My own private school education was only made possible because my Mom threw herself into the situation, insisting I would be worthy of a generous scholarship, which was provided to me. Mom’s work ethic, and her remarkable ability to tackle more things in one day than most people could accomplish in a week, is another gift she left behind. Anyone else in her situation would have grown weary, but my Mom was the Energizer Bunny — I never saw her complain that something was “too much” and she poured herself into raising children, working hard and finding a way to be there for others, always.

Mom was very patriotic and lived by the rule that “freedom isn’t free.” For her birthday several years ago, she requested a flag for her front yard. She made it clear she wanted a standing 20 foot flag pole, centered directly in the middle of the circular drive of her somewhat modest house. She flew flags that were flown over Pearl Harbor and she was always careful to honor all flag-related protocol. She told me more than once it was the best birthday present she ever received. I think she never missed an opportunity to vote when she could. She had a “God Bless America” bumper sticker for years and email signature that said the same. She loved being an American and she celebrated as her children and grandchildren lived out the American dream.

I realize that my Mom’s own graciousness and spirit of generosity played such an important role in preparing me for my own adult life which has been filled with blessings and privileges. She would have never used the word “volunteer” or “service” to describe the process of working hard to help others. I remember the first time I talked to her about our “philanthropy” and she didn’t know the word, yet when she accompanied me to the opening of a Habitat for Humanity home for a single mom and her five children, she came to understand philanthropy in a very personal way. To her, giving was a highly personal thing. By her definition, it should come from the heart.

The business of running a Foundation can become a highly depersonalized thing if you let it. It’s easy to forget the stories, the faces and the personal circumstances as we get caught up in programs and initiatives. But the truth is everything we do at the Case Foundation is really about people. Our guiding philosophy — “citizens at the center” — reminds us that civic engagement efforts, online giving initiatives and our core strategic initiatives around clean water, brain cancer and interfaith dialogue are really efforts to touch lives, build bridges and offer opportunities for those who are in need.

The Case Foundation was born out of the vision and the hope that my husband Steve had to use our resources to try to make a better world. Much like me, his parents were a big part of his own inspiration. But on this occasion as we honor the life of my Mom, we thank her for modeling countless acts of love and compassion toward others not through a title or established entity, but in the everyday living that touched lives and lit a path for us to follow. Her mark on this world now lives on through the work of the Case Foundation.

Charity athletic events: They hurt so good

This post was written by Nicola Beddow on behalf of the Case Foundation:

When it comes to raising funds and awareness for a good cause, some of the most popular events are ones that involve a little blood, sweat and tears. Marathons, distance biking, and run/walks top the list of charity athletic events. As co-founder and director of the Race for Hope 5k Run/Walk, I frequently get calls and requests for advice on organizing run/walks. I’m always happy to share experiences, resources and new fundraising ideas.

People are attracted to athletic fundraising events for many reasons – supporting a cause, getting in shape, accomplishing a goal and maybe even for the rewards that come from pain and suffering. In fact, Princeton University researchers Christopher Olivola and Eldar Shafir conducted a study at The Oppenheimer Lab that suggests people like to participate in fundraising activities that involve discomfort. Mr. Olivola attributed the results of the study to a phenomenon he dubbed the “martyrdom effect.” “When you have to work hard and suffer for a cause, then you become more involved and more motivated to help that cause,” he said. That could explain the appeal of charity triathlons, marathons and the latest craze: running up the stairwells of skyscrapers.

Fortunately, there are plenty of events for people at all fitness levels. The Race for Hope – DC, presented by Cassidy & Pinkard Colliers – a run/walk to benefit Accelerate Brain Cancer Cure and the National Brain Tumor Society draws over 8,000 participants, including many families. It’s inclusive – just about anyone can run or walk a 5k. The “martyrdom effect” can be seen at this level too. I often hear Race participants say “running or walking” is the least they can do in support of a loved one who has been diagnosed with a brain tumor.

Charity athletic events are growing in participation and dollars raised. According to the Run Walk Ride Fundraising Council, the top thirty “athon” programs generated more than $1.76 billion in gross revenue for charity last year, up from $1.64 billion in 2007 – a healthy 7.6% increase.

Here’s a look at the top five events from the Councils’ recent Run Walk Ride Thirty Study:

  • $430.0 million…(+5.9%)…Relay for Life…American Cancer Society
  • $125.5 million…(+0.4%…Team in Training…Leukemia & Lymphoma Society
  • $115.0 million…(-0.9%)…March for Babies…March of Dimes
  • $113.1 million…(+19.8%)…Race for the Cure…Susan G. Komen for the Cure
  • $110.0 million…(+26.5%)…Breast Cancer 3-Day…National Philanthropic Trust

Of course, program executives who responded to the study expressed concern about the economy this year. They hoped to use two strategies to drive growth: increased corporate team recruitment followed by providing individual participants with tools to raise more funds.

Key elements to a successful race include: a passion for the cause, a core group of talented and committed volunteers, and online fundraising and awareness building tools.

Volunteers with experience in media outreach, sponsorships and team building will be critical to your success. No one can tell a story, land a sponsorship or build a team better than someone who has been personally impacted by the cause.

Hire a running company to handle permitting, logistics and timing.

Make sure you have an online fundraising strategy. Some nonprofits use online fundraising software like Blackbaud/Kintera or Convio, while others build their own custom websites. Sites like Firstgiving.com or Active.com enable individuals to raise money for their special cause as they participate in an athletic event not directly connected to a charity. Social media tools are extending the reach of athletic event fundraising, as well. Nonprofits and individuals have set up Facebook Fan pages and Twitter accounts to help spread the word about their run or walk. See how we’ve used these tools for Race for Hope:

A new and welcome trend is the “greening” of athletic fundraising events. The running community is leading the way. While it takes extra effort and the costs are not cheap, there are considerable environmental benefits. Races are recruiting additional volunteers to help manage the recycling of thousands of plastic water bottles, containers and paper cups. They are featuring organic t-shirts, bio-degradable bib numbers and compost bins for banana and orange peels. Race directors are cutting back on printed race materials and encouraging participants to go online for information and registration.

It’s never been a better time to get fit, go green and support your favorite charity!

Here’s some great resources links:

Guest blogger Nicola (Nike) Beddow is the Director of Events at Accelerate Brain Cancer Cure (ABC2), a Case Foundation partner organization.

My nominees for the ten most charitable ladies on the red carpet…

Just because award season is behind us, it doesn’t mean we can’t have our own fun. In honor of National Women’s History Month, I thought I’d take a look at some of my favorite female celebrities doing good things. My nominees include some big time givers and some up and comers, but I can’t cover them all, so please add your own to this list!

Also, if your People Magazine or US Weekly just isn’t telling you enough about the good work your favorite celebrities are doing, check out Look to the Stars, a website that covers all the latest and greatest in celebrity giving. Most Wiki profiles also do a good job at covering philanthropic work.

And now… My nominees for the most charitable ladies on the red carpet ARE…

  • Reese Witherspoon
  • Alicia Keys
  • Natalie Portman
  • Angelina Jolie
  • Scarlett Johansson
  • Jessica Biel
  • Keira Knightley
  • Oprah Winfrey
  • Rosie O’Donnell
  • Barbara Streisand

This was a fun post to write, but I couldn’t have done it without my friends on Twitter and elsewhere, so thanks for your suggestions! And for the rest of you, now that I’ve told you some of my favorite celebrity do-gooders, it’s time for you to tell me yours!

Reese Witherspoon


She’s beautiful, she’s talented, she’s dating Jake Gyllenhaal… and she’s giving back. What more could you ask for? Between her work with the Children’s Defense Fund and as the Honorary Chairwoman of the Avon Foundation, Reese is definitely someone to look up to. I love her willingness to get out on the streets as the face of a campaign, and I look forward to seeing great charitable things from Reese in the future.

Alicia Keys


I’m a huge fan of Alicia Key’s Keep a Child Alive campaign. She is the co-founder and Global Ambassador of the charity, which is dedicated to providing care and support services to children and their families with HIV/AIDS in Africa and the developing world. One of my favorite things about this charity: their innovative use of mobile giving both online and at Alicia’s concerts. Love it! To learn more about her work and travels to Africa, check out the documentary Alicia in Africa: Journey to the Motherland.

Natalie Portman

When it comes to animal rights, Natalie Portman literally walks the talk. When handed gorgeous leather clothing and shoes, Natalie says, no thank you. “All of my shoes are from Target and Stella McCartney, who does all non-leather products,” says the actress. Natalie even launched her own line of vegan shoes and donates 100% of the proceeds to the Nature Conservancy. Beyond her choice of shoes, Natalie is a never-tiring advocate of animal rights and a supporter of PETA. Natalie is also a strong supporter of antipoverty activities and was named an Ambassador of Hope for FINCA International, an organization that strives to provide financial services to the world’s lowest-income entrepreneurs so they can create jobs, build assets and improve their standard of living.

Angelina Jolie

If you have so much as turned on the TV or opened one magazine in the last three years, you are familiar with Angelina, her family and her charity work. Angelina, in many ways, has raised the bar in Hollywood when it comes to philanthropy and I think that is a beautiful thing. In the last 10 years, Angelina has traveled the world, visited countless Refugee camps, donated millions of dollars, and adopted three children. She is a UNHCR Goodwill Ambassador, was a recipient of the Citizen of the World Award by the United Nations Correspondents Association and was awarded the Global Humanitarian Award by the UNA-USA. For more information about Angelina’s work, read her journals. And that’s only the beginning…

Scarlett Johansson

Young, incredibly famous, and newly married, Scarlett is already showing her dedication to charitable causes. Johansson is a Global Ambassador to Oxfam, an anti-poverty coalition and also works as an ambassador to the global AIDS campaign, RED. In 2008, Scarlett auctioned herself off for a date to raise money for Oxfam, and she has even auctioned off a snotty tissue for charity. Interesting tactics from this leading lady, but hey, whatever works, right?

Jessica Biel


Jessica Biel has always seemed like one of the more “down to earth” celebs out there. She’s always seen without makeup, and I love how she and Justin maintain as low a profile as they can. But, the real reason I think she’s a solid person? Her charity work. In 2007, Jessica co-founded the Make the Difference Network, a cause-oriented social network that connects nonprofit organizations with potential donors and increases awareness for small-to-medium nonprofits. Check out Jessica’s MTDN profile and take a minute to fulfill the wish of a non-profit you care about.

Keira Knightley


Keira, in my mind, is one of the most intense and talented young actresses on the Hollywood scene. She is quickly rising to the top, but there is no doubt that she is using her celebrity status for good. In 2008, Keira became the new face of a campaign by human rights charity Amnesty International, marking the 60th anniversary of the UN’s Universal Declaration of Human Rights (UDHR). Beyond being the pretty face of the campaign, Knightley also made a short film to help raise awareness of the UDHR and human rights abuses. We’ve also seen Keira do fun things for charity, like donate a dress and even contribute her voice to a movie. Here’s to hoping there are many more good things to come from this bright star.

Oprah Winfrey

I can’t write a blog post about philanthropy without talking about Oprah Winfrey. Oprah’s Angel Network has raised more than $80 million in donations from the public since its inception. The charity uses donations to “award grants to organizations around the world that are improving access to education, protecting basic rights, creating communities of support and developing the leaders of tomorrow.” Beyond her Angel Network, we have seen Oprah personally give away huge amounts of her own money, and in 2005, she became the first black person listed by Business Week as one of America’s top 50 most generous philanthropists. With her own show and shows like the Big Give, Oprah has done wonderful things to make giving public, popular, and fun.

Rosie O’Donnell


She’s hysterical… and charitable. According to The Giving Back Fund, Rosie O’Donnell gave $5.7 million dollars to a variety of causes in 2006, many focused on Katrina Relief efforts. Rosie also founded the For All Kids Foundation, a non-profit charity that is committed to helping kids born into poverty through the construction of childcare centers, funding, grants, and other projects. One of my favorite fun facts about Rosie? According to Wikipedia, apparently she donated $50 million of a five year contract in an irrevocable trust to charity. Impressive.

Barbara Streisand


In 2008, ABC News named Barbara Streisand as the third most generous celebrity in the second annual list of the biggest humanitarians gathered by the Giving Back Fund. The Streisand Foundation, founded in 1986, “has made grants totaling nearly $15 million to national organizations working on preservation of the environment, voter education, the protection of civil liberties and civil rights, women’s issues and nuclear disarmament.” Barbara Streisand is a role model for aspiring actresses and do-gooders everywhere.