Entrepreneurship

Video: Georgetown Cupcake Founders At MCON 2016

Posted on by Case Foundation

This post was written by Calvin Millien, Case Foundation intern.

Each year, MCON, the Millennial Engagement Conference, through its array of dynamic speakers, has highlighted the many ways Millennials are making the world a better place. Whether they’re enlightening the audience on environmental conditions, discussing how to leverage arts for social good or inspiring others through their entrepreneurial endeavors, MCON speakers masterfully propel audiences to move from interest to action.

This year’s MCON was no exception thanks to speakers like “The Cupcake Sisters,” Katherine Kallinis Berman and Sophie Kallinis LaMontagne. These shining examples of entrepreneurship, have scaled Georgetown Cupcake into a nationwide success. To provide a bit more insight on this growth, DC’s most famous bakers shared how passion, connection and impact have made this possible. Check it out here:

And if you just can’t get enough of these incredible entrepreneurial sisters, check out our behind the scenes Facebook Live interview with them.

SXSW 2017 PanelPicker – Vote Today

Posted on by Case Foundation

Every year the Case Foundation and our partners submit innovative and compelling panel ideas for consideration to be included at South by Southwest Interactive (SXSW). Last year, we were excited to host or be a part of 12 amazing sessions at SXSW, ranging from inclusive entrepreneurship to online movement building through hashtags. All included incredible speakers, invaluable lessons and memorable quotes to walk away with.

This year, we’ve submitted 11 fantastic panel ideas for the SXSW PanelPicker process, and we need your help to vote to get them to SXSW 2017. Below are descriptions of each panel, along with the link that takes you directly to the page to vote for that session, and a tweet for you to share with your networks to help spread the word. Find your favorite panels below and be sure to vote by September 2, 2016!

Changing the Face of Entrepreneurship

Vote at: https://panelpicker.sxsw.com/vote/67551

SXSWPanel_Ent4AllJeanHow can we level the playing field for all entrepreneurs—particularly women and people of color—in all places in order to create stronger communities, close the opportunity gap and scale creative solutions to persistent problems? Join tech pioneer and investor Jean Case as she challenges the traditional notions that entrepreneurs are wealthy, white men in this discussion on how women and entrepreneurs of color are fueling economic growth and creating scalable businesses. Talent is everywhere, opportunity is not. Explore the journeys of fearless entrepreneurs of color and women who are changing what it means to be a startup founder.

Speakers:

Tweet this: Talent is everywhere, opportunity is not. Vote for “Changing the Face of Entrepreneurship” in the #SXSWPanelPicker bit.ly/Ent4AllSXSWvote

 

Emerging Explorers Changing the World Through Tech

Vote at: https://panelpicker.sxsw.com/vote/66014

SXSWPanel_ExplorersNational Geographic is one of the world’s largest scientific and education organizations working to turn interest into action—to inspire people to care about the planet and protect it through exploration. Through the Emerging Explorers program, they unite fearless young scientists, conservationists, storytellers, and innovators who are harnessing technology to expand the frontiers of exploration. Join Jean Case and Gary Knell of National Geographic as they highlight the next generation of explorers who are taking risks, being bold and failing forward to change the world through technology for good.

 

Speakers:

Tweet this: #SXSWPanelPicker Vote to hear how @NatGeoExplorers harness #tech to expand frontiers of exploration #BeFearless bit.ly/ExplorersTechSXSWvote

 

Using Data to Unlock Capital

Vote at: https://panelpicker.sxsw.com/vote/66995

SXSWPanel_DataCapitalAcross the country, data scientists and developers are working alongside experts in the impact market to forge connections through data that can scale innovative social businesses. Sounds great! So what’s the problem? Data can be hard to come by and the path to connecting people to good data isn’t always clear. Luckily, a growing number of tools with innovative, data-powered interfaces are being developed right now that empower investors, consumers and entrepreneurs to make informed, socially responsible decisions with strong information. What’s ultimately decided around data transparency and reliability has the potential to change the future of how we invest in and grow transformative ideas.

Speakers:

Tweet this: How can data unlock capital for social impact? Vote to help this panel get to #SXSW #impinv bit.ly/UnlockCapitalSXSWvote

 

How to Fundraise Without Silicon Valley

Vote at: https://panelpicker.sxsw.com/vote/67828

SXSWPanel_FundraiseSVWe are witnessing a new wave of investment and entrepreneurship in the United States. How can we level the playing field for women entrepreneurs and entrepreneurs of color to fund, grow and scale their thriving businesses? Learn both investor and entrepreneur perspectives on what it takes to build and back inspiring companies and bring the deal process to life for diverse founders.

 

 

Speakers:

Tweet this: How can we level the field for women & entrepreneurs of color to fund, grow & scale? Vote this panel to #SXSW bit.ly/FundraiseSXSWvote

 

Best of SXSW

Vote at: https://panelpicker.sxsw.com/vote/68267

SXSWPanel_BLabBusinesses are the engine of economic growth, and B Lab believes that they are also an engine for good social and environmental outcomes. Best of SXSW invites business leaders at SXSW to measure, compare and improve their impact. Take the Quick Impact Assessment to see how your business stacks up, then learn how you can improve your score and your impact. Hear from the B Lab team and meet other local and global business leaders striving to improve the quality of life for their employees, customers and communities. B Lab is seeking to empower all businesses to be a force for good by measuring what matters, and now you can be a part of the movement.

Speakers:

Tweet this: Vote to hear @BCorporation & @CaseFoundation at #SXSW on how business can be a force for #good bit.ly/BestOfSXSWvote

 

Going Live With 2 Billion Of Your Closest Friends

Vote at: https://panelpicker.sxsw.com/vote/66640

SXSWPanel_FBLiveTake a deep dive into Facebook Live with digital leaders from the Case Foundation, AJ+ and Facebook. Explore how brands are captivating audiences and using powerful, real-time storytelling through the largest social media platform in the world. From going live with refugees in the Mediterranean Sea, to bringing Broadway to the digital world, to activating the Millennial generation for good, learn from our panelists’ wealth of experience covering global events and high-profile influencers. This workshop will leave participants with tangible methods to experiment and expand their own Facebook Live activations. Leave with best practices on how to set up a quality broadcast on any budget.

Speakers:

Tweet this: Take a deep dive into #FacebookLive w/digital leaders @CaseFoundation @ajplus @Facebook. Vote for this #SXSW panel: bit.ly/FacebookLiveSXSWvote

 

Follow the Crowd—for Good

Vote at: https://panelpicker.sxsw.com/vote/67780

SXSWPanel_GoodWorldCrowdfunding is changing the landscape for nonprofit fundraising online. Today there is a growing phenomenon, with dozens of platforms helping organizations using crowd-based tools to reach and exceed their fundraising goals. Join digital pioneers and fundraising champions from the Case Foundation, GoodWorld and more as we explore new and tested approaches to crowdfunding, the power of experimentation, how to tailor creative projects for your campaigns, and what’s new in rewards-based fundraising. Learn how to unlock the power of crowdfunding to drive new innovations, advance game-changing projects and ultimately harness energy and dollars to change the world.

Speakers:

Tweet this: Follow the Crowd — for Good! Vote on #SXSWPanelPicker to learn how crowdfunding is changing nonprofit fundraising: bit.ly/CrowdfundingSXSWvote

 

Virtual Reality—A New Lens for Social Change

Vote at: https://panelpicker.sxsw.com/vote/66544

SXSWPanel_VR4GoodVirtual reality is taking the multimedia world by storm. Whether you’ve been transported to Pluto, melting glaciers, or the frontlines of the refugee crisis, immersive video experiences such as these are transforming how stories are being told and experiences are being shared. The ability to bring an issue to life such as hunger, poverty, climate change and countless other challenges is game changing for the social sector. Join us as we explore the new frontiers of virtual reality with leading technology developers and storytellers who are using VR for Good.

 

Speakers:

  • Emily Yu, The Case Foundation (@DCxchange)
  • Sally Smith, The Nexus Fund (@Smith_Sally)
  • Chris Milk  (@milk)

Tweet this: Vote to help the panel “Virtual Reality – A New Lens for Social Change” make it to #SXSW bit.ly/VR4GoodSXSWvote

 

How Elections Change Next Gen Cause Engagement

Vote at: https://panelpicker.sxsw.com/vote/65678

SXSWPanel_10Fact: Millennials value cause engagement. But what happens during an election year? Could politics possibly influence how this generation participates in social causes? In November, we learn not only who the next President of the United States will be, but also, for the first time, we are able to track and document the impact of an election on the way in which Millennials engage with social causes. Through the 2016 Millennial Impact Report, Achieve and the Case Foundation identified what—if any—demographic factors are connected to engagement trends. Join us as we release the final wave of survey results exclusively at SXSW and share how organizations can motivate this generation.

Speakers:

Tweet this: Learn How Elections Change NextGen Cause Engagement – vote to see this panel at #SXSW: bit.ly/NextGenSXSWvote

 

Gaming for Good: Changemaking Becomes A Gamechanger

Vote at: https://panelpicker.sxsw.com/vote/66435

SXSWPanel_Gaming4GoodIncentivizing people to do good is nothing new… but making it fun and entertaining, now that’s a more recent shift in how changemaking is conceived, thought of and done. Whether it is through raising money through crowdfunding platforms; offering prizes in exchange for actions taken; or watching your favorite gamer play a game and tipping them—knowing that a portion of the money will go to support a nonprofit. The increasing popularity of gamification for good online is helping to bring forth new models of engagement that are creating real world solutions to some of society’s most pressing challenges. Find out how games are fundamentally changing how change is made.

 Speakers:

Tweet this: How is #gaming fundamentally changing how change is made? Vote to see this panel @ #SXSW bit.ly/Gaming4GoodSXSWvote

 

How Media Brands Thrive 100+ Years Later

Vote at: https://panelpicker.sxsw.com/vote/65479

SXSWPanel_Media100YrsMore than 200 years of content and rich history exists between the global media powerhouses of National Geographic and Atlantic Magazine. While new technology and changing business models usher in a steady stream of competition, these brands continue to thrive. So what sets them apart? Learn from the media platforms that have adapted over decades and are still publishing today reaching nearly 1 billion consumers across the globe. Explore the evolution of their digital platforms, the shifts in American news consumption, trends that are captivating the media industry, key findings on the habits of the modern news consumer, and the standout traits of the most enduring media brands.

Speakers:

Tweet this: 200+ yrs of experience exist btwn @NatGeo & @TheAtlantic —Vote 4 this #SXSW panel on how 100 yo media brands thrive bit.ly/100yrMediaSXSWvote

50 Inclusive Entrepreneurship Champions You Should Be Following on Twitter

Posted on by Case Foundation

Earlier this week our CEO Jean Case shared the Case Foundation’s journey from understanding our work through the lens of our three pillars, or our main areas of interest, to distilling the core of what we do—catalyze movements around social innovation, tipping the scales from good intention to action.

As movement catalyzers, we are not creating a new program or issue area at the Foundation, but rather, are joining in and accelerating a movement that already has purpose, stakeholders and allies. For our newest movement around inclusive entrepreneurship, we have pulled up a seat at a table already populated with the inspiring entrepreneurs, savvy investors and dedicated ecosystem builders who seek to level the playing field for women entrepreneurs and entrepreneurs of color. Together, we are working to upend the bleak statistics regarding access to financial capital, risk tolerance and the cultural barriers faced by diverse entrepreneurs and create a new system that allows all individuals with innovative ideas to have access to the resources necessary to build, grow and scale their business.

In an effort to lift up these varied voices, ecosystem builders and entrepreneurs leading the inclusive entrepreneurship movement, we’ve curated a list of 50 inclusive entrepreneurship champions you should be following on Twitter. We know that this list is in no way exhaustive of the many incredible people doing work in this sector, but we hope this will give you a starting point to understand and join in the quest to create a level playing field for all entrepreneurs. If you want to shine a spotlight on others supporting this ecosystem, please let us know on Twitter using @CaseFoundation and the hashtag #Ent4All.

Follow the whole list below with one easy click. And don’t forget to keep in touch with the Case Foundation and our team! @CaseFoundation   @JeanCase   @SteveCase  @SaratKoch
(Full Team List)

Alejandra Castillo
@MBDANatlDir
The official Twitter feed of the United States Minority Business Development Agency National Director
Ari Horie
@AriHorie
Founder of Women’s Startup Lab (@wslab) & MoChiGo
Backstage Capital
@backstage_cap
Venture capital fund investing in startups led by women, Black & Latinx, and LGBT founders. Contact = @ArlanWasHere
Blackstone Entrepreneurship Initiative
@BlackstoneEI
@Blackstone Entrepreneurship Initiative, powered by the Blackstone Charitable Foundation. Cultivating entrepreneurship and igniting job growth globally.
Carolyn Rodz
@carolynrodz
Founder of @CircularB, a #startup accelerator for #femalefounders. Mom of 2, wife of 1, entrepreneurial advocate & contributor to Fortune, HuffPo + Entrepreneur
Clare O’Connor
@Clare_OC
Staff writer at @Forbes, mostly covering women entrepreneurs and workplace equality. No plans to go camping.
Darius Graham
@dariusg
Director, Social Innovation Lab (@SIL_Baltimore) at @JohnsHopkins; Founder & Board Chair, @dcsocialinnov; Adjunct Professor, @GoucherCollege;#AnyoneAnInnovator
Defy Ventures
@defyventures
We are an entrepreneurship, employment, and leadership training program that serves people with criminal histories.
Derek T. Dingle
@DTDingle
Sr. VP/Editor-in-Chief of @BlackEnterprise Magazine. Award-winning author. Co-founder, Milestone Media comic book co. Proud alum of Norfolk State U.
Diana Project
@Diana_Group
Diana International assembles researchers worldwide interested in women’s entrepreneurship
Duke I&E
@EshipatDuke
Latest happenings from the Duke Innovation and Entrepreneurship Initiative.
Eutiquio Tiq Chapa
@TiqChapa108
Program Manager: Stanford GSB Latino Entrepreneurship Initiative. Mobile UX/Behavior Designer. Democratizing info. PoliticsDonors. Educating billions. Crossfit.
Freada Klein
@TheRealFreada
Founder of Level Playing Field Institute, investor in social impact startups, dog devotee
Hajj Flemings
@hajjflemings
Featured in @CNN’s Black in America 4. Founder of @BrandCampU. Founder of@RebrandDetroit a @knightfdn#knightcities project. #rebrandDetroit
Jade Floyd
@JadeFloydDC
Senior Director of Communications @CaseFoundation + @Revolution Venture Capital | Food + Wine + Design Addict
Johnathan Holifield
@TheTrimTabber
Author of Upcoming book on Inclusive Competitiveness, former NFL player, Keynote Speaker, Advisor & Consultant.
JumpStart Inc
@jumpstartinc
We are a nationally recognized nonprofit that unlocks the full potential of diverse & ambitious entrepreneurs to economically transform entire communities.
Kapor Center
@KaporCenter
The Kapor Center is relentlessly pursuing creative strategies to leverage tech for positive, progressive change.
Kathryn Finney
@KathrynFinney
Founder/Speaker/Investor/Wifer/Mother. @digundiv, @rewritethecode, #projectdiane, @budgetfashion (sold).
Kauffman Foundation
@KauffmanFDN
Fostering economic independence by advancing education & entrepreneurship. RTs ≠ endorsements.
Kesha Cash
@KeshaCashIAFund
General Partner @ Impact America Fund
Kimberly Bryant
@6Gems
Founder @BlackGirlsCode ~ White House Champion of Change ~ 2014 GOOD 100 /good.is/the100 Find me here
Kirsten Saenz Tobey
@kirstentobey
founder & chief impact officer@revolutionfoods, mom, social entrepreneur, healthy food junkie, board member @netimpact and @mercaris
LATINAS THINK BIG®
@ThinkBigSociety
Latinas Think Big® is a global membership community and platform tailored to support and accelerate your career and ventures. Join us!
Laura Weidman Powers
@laurawp
Co-Founder/CEO @Code2040. Fellow @NewAmericaCA @EchoingGreen. Alum @StanfordBiz @StanfordLaw @Harvard.
Lemelson Foundation
@lemelsonfdn
Improving lives through invention
Lydia Dishman
@LydiaBreakfast
Business journalist @FastCompany and others. Bronx native. @FordhamNotes alum. Tweets = mine. RTs not endorsements. Hearts = bookmarks or love, you choose.
Makinde Adeagbo
@makinde
Founder of @devcolororg. Engineer at @Pinterest, @Dropbox & @Facebook. Husband to @iamawara.
Mandela SH
@MandelaSH
@KaporCapital helping tech startups succeed in biz, social impact and diversity | @Forbes 30Under30
Maria Contreras-Sweet
@MCS4Biz
Official account of @POTUS @Cabinetmember Maria Contreras-Sweet,@SBAgov Administrator. Former CA Cabinet Secretary, community banker and entrepreneur.
Megan Rose Dickey
@meganrosedickey
Reporter @TechCrunch covering diversity & inclusion and social justice. megan at techcrunch dot com
Monique Woodard
@MoniqueWoodard
Venture Partner @500Startups // Founder & ED @blackfounders
Nasdaq Entrepreneurial Center
@thecenter
The Nasdaq Entrepreneurial Center is designed to educate, innovate and connect aspiring & current entrepreneurs. Grow your ideas. Get inspired. Tell your story.
New Profit
@newprofit
#AdvanceEquity is a new digital dialogue series about equity and inclusion. Join us in advancing bold new ideas for systemic change: https://newprofit.org/amplify
Pamela Lewis
@PamintheDLewis
Executive Director of @neimichigan.
PowerMoves
@powermovesnola
PowerMoves.NOLA is about creating power through opportunity – the opportunity of high growth minority Traditional & Tech Entrepreneurship.
Project Entrepreneur
@pjtentrepreneur
Project Entrepreneur ignites bold ideas by providing women access to the tools, training and networks needed to build scalable, economically impactful companies
Regina Ann Campbell
@ReginaAnnCampbe
A Lover of Detroit, all about people, place and purpose! Economic development working with small businesses, supporting entrepreneurs in the Detroit Region!
Rethink Impact
@rethinkimpact
Investing in ecosystems of change
Ross Baird
@rossbaird
Executive Director of @villagecapital; also teach at @UVA. Enable entrepreneurs to solve major global problems.
Salvador Rodriguez
@sal19
@Inc Reporter covering tech, diversity, startups & entrepreneurs. Before w/@IBTimes, @LATimes. Let’s play air hockey. DM me srodriguez@inc.com
Sarah Koch
@SarahtKoch
VP, Social Innovation @Casefoundation. Passionate about #ent4all, #nptech, #socent & gluten free baking.
Sheila Herrling
@sherrling
SVP Social Innovation @CaseFoundation; ex @MCCgov @CGDev @USTreasury Passionate about family, friends, fun, well articulated views, bourbon.
Talib Graves-Manns
@TalibValue
@Black_WallSt + @LifeOnAutoPilot + Point AB. Code2040 + Google EIR + American Underground Durm. We replace question marks with periods. Tech. Innovation. VC.
Tory Burch Foundation
@ToryBurchFdn
The official Tory Burch Foundation tweets.
Unshackled Ventures
@UnshackledUS
An early stage venture fund created to support immigrant founders and economic value in the U.S.
Vanessa Dawson
@veedaws
All about The Vinetta Project
Vanessa K. De Luca
@Vanessa_KDeLuca
Editor-in-chief of ESSENCE@essencemag. Mom, wife, daughter, friend. Honored and blessed to serve Black women. IG: @vanmommy
William Crowder
@williamcrowder
Co-lead of @CVCatalyst, an early stage venture fund. | Partner at @Dreamit global startup accelerator.
Women in Venture
@WomenInVenture
WxV is a network of traditional VC dealmakers, founded and run by the same.

*This list is provided for informational and educational purposes only. Inclusion on this list does not indicate endorsement by the Foundation.

The Myth of the “E Word”

Posted on by Case Foundation

The Myth of the “E Word” is the sixth post in the Case Foundation’s Myth of the Entrepreneur series. This series is intended to intentionally examine, and change, the stories our culture tells about entrepreneurship. For more information on the Case Foundation’s approach to the Myth series and Inclusive Entrepreneurship, please check out our introductory piece. We encourage you to join the conversation using #Ent4All on Twitter.

*Special thanks to Calvin Millien, intern with the Case Foundation, for his contributions to this blog.

Our Myth of the Entrepreneur series has taken a hard look at how the mythology of entrepreneurship and the media portrayal of entrepreneurs have created an archetype and “face” of an entrepreneur that are so exclusive that they become barriers to diversifying entrepreneurship, both demographically—particularly women and entrepreneurs of color—and geographically—beyond Silicon Valley.

So far, we’ve explored the Myths of Isolation, Combat, Failure and STEM-only, and tried to bust the myths that may be marginalizing entire classes of entrepreneurs our society needs to help grow our economy and strengthen our communities. And over the past year, as I’ve engaged with women and entrepreneurs of color, I’ve had this nagging thought—what if the term “entrepreneur” itself is a barrier to both expanding and diversifying entrepreneurship? I hypothesize that the Silicon Valley entrepreneur stereotype that has become the go-to brand for entrepreneurs makes it harder for non-male, non-white, non-Silicon Valley based, non-technology based founders to self-identify as “entrepreneurs.”

I’ve accumulated plenty of anecdotal data that suggests that women in particular don’t self-identify as “entrepreneurs” as comfortably and confidently as men do, even when they have a much clearer idea of the problem they are solving for. “Well, I’m no Bill Gates,” is a common refrain. Or “Well, I didn’t invent Snapchat, I’m just running a café that employs at-risk youth.” Women have even come right out and written pieces like, “I’m Not a Real Entrepreneur,” which detail the ways they don’t fit into this stereotypical cultural mold, including how being a woman—especially a woman with children—excludes them from the category.

And then there’s the quantitative research: women are 2x less likely to perceive themselves as able to be entrepreneurs and hold themselves to a stricter standard of competence when compared to similarly situated men. This gender gap in self-assessment explains in part the gender gap in entrepreneurship.

Babson College has identified a multitude of factors that are affecting women’s entrepreneurship, but the codification of this vision of the successful male entrepreneur is a significant hurdle for women. Candida Brush states in Forbes:

“The male-gendering of entrepreneurship has been portrayed in the popular media for decades and even in academic case materials, where the protagonists of entrepreneurship cases are almost always male. The perpetuation of this gender stereotype means that because women do not fit the gender stereotype for ‘entrepreneur’ they face higher hurdles in starting, growing and sustaining their ventures.”

Look, It’s pretty easy to see why it might be hard for the word entrepreneur to feel inclusive. Google “top 10 entrepreneurs.” Here’s your image:

Google Results Entrepreneur

As human beings, we respond to the messages we receive from the world around us about who should take risks, who should assert themselves, who should lead. You can’t be what you can’t see, and so we need to break the mold, rewrite the narrative, Lean In, and change the face of the entrepreneur.

It just might be that intention to be inclusive in entrepreneurship may well be hindered by the exclusionary power of the word “entrepreneurship” itself. So, the impending question becomes, what is an alternative title? We’ve been throwing around a few here: Founder, Maker, Hustler. And then there are the more traditional roles that may bring a wider group to the table: CEO, Small-Business Owner.

Or maybe as Noah Kagan of AppSumo recommends, “instead of calling yourself an entrepreneur, focus on what you actually help people do” and let that be your “title.”

Are you an “entrepreneur” or someone who does the job but doesn’t feel the title? Share your ideas on alternates to the “e-word” and join the conversation at #Ent4All!

Confronting the 4 Myths of Impact Investing

Posted on by Case Foundation

It is no secret, I’m a firm believer that impact investing is a movement that is taking off and here to stay. In the U.S. and around the world we’ve seen segments of the market start to move from informed, to educated, to activated. We’ve seen private capital unleashed with a focus on impact across sectors, geographies and asset classes. As an investor and a philanthropist, I’m encouraged by the good news I’ve seen, highlighting growth in the number of successful social enterprises. But even as we celebrate the major milestones we’ve achieved in impact investing, it’s important to remember that these are still the early days of impact investing and we have to pay attention to the critiques from skeptics.

In a recent post on Medium, as part of a blog series in the run up to the Global Entrepreneurship Summit kicking off today, I reviewed some of the myths and skeptical perceptions that we’re hearing, which may be posing barriers to taking impact investing to the next level. You can read more about the 4 Myths of Impact Investing here.

June: Turning Interest Into Action

Posted on by Case Foundation

Awareness raising. Relationship building. Network development. Experimentation. Tipping point. Sustained action. That is the anatomy of a movement. At the Case Foundation, we aim to be movement catalyzers around social innovation. Right now we are focused on driving two major movements—impact investing and inclusive entrepreneurship. And we are intent on bringing a Be Fearless approach tipping the scales from good intention to meaningful action that can change the world. Over the next several months, we are going to highlight the key phases of movement catalyzing and our associated work in those areas. This month we are highlighting the importance of turning interest into action and recognizing the need to be intentional about doing so in our own programs.

Over the next few weeks, Jean and Steve Case and members of the team will be traveling from coast to coast and participating in various events that demonstrate the power and potential of turning interest into action. In some cases, we will be the ones encouraging and educating others in service of catalyzing our core movement areas, while in other cases we will be the ones learning and open to taking action ourselves.

Here are some of the action-oriented events we are participating in this month:

National Geographic Explorers Week, June 13-17
National Geographic was one of America’s earliest social enterprises, established in 1888 with the mission to increase and diffuse geographic knowledge. During this year’s National Geographic Explorers Week, we’ll have the opportunity to hear some of the world’s leading scientists, conservationists and explorers as they come together to connect and share the ways they are disrupting the status quo and using storytelling as a vehicle for turning interest into action that changes, maybe even saves, the world as we know it.

Forward Cities, June 14-17
Entrepreneurs, at their core, are problem solvers. And we believe that the most powerful entrepreneurs work to solve problems they’re personally connected to. That’s just one of the reasons we need a diverse set of voices and entrepreneurs at the table if we want to solve today’s most pressing social challenges. We’ll be on the ground in Cleveland, OH, at the final city convening of Forward Cities, hearing directly from local entrepreneurs who are helping to revitalize their city—one startup at a time. In so doing, they are part of a four-city cohort that aims to identify innovative solutions and share them as part of a larger effort to develop local leadership and foster a network of inclusive entrepreneurship.

MCON/The Millennial Impact Project, June 21-23
Over the past six years, our investment in the Millennial Impact Project has resulted in one of the largest bodies of research on the Millennial generation to date and one of the nation’s leading convenings on next gen engagement called MCON (also known as the Millennial Engagement Conference). Each year, the report and convening have revealed powerful insights into how this generation gives, gets engaged and connects with social causes. Later this month, we’ll be releasing preliminary findings from this year’s research and hosting MCON in our own backyard at the National Geographic campus in Washington, DC. Speakers including Chef José Andrés, DeRay Mckesson, Jay Newton-Small and our very own Jean Case will take the stage with a focus on turning that interest into action and finding creative solutions for social issues. There’s still time to get your ticket and join us!

Global Entrepreneurship Summit (GES) 2016, June 22-24
At the Case Foundation, we believe in the power of entrepreneurship to tackle global challenges. For this reason, we are so excited to take part in GES 2016, a convening of the world’s most inspiring entrepreneurs, investors and policymakers who are putting their belief that business and innovation will drive economic growth and social well-being into action. Our CEO Jean Case and our Chairman Steve Case will both take the stage, celebrating the role that entrepreneurs around the globe (and the investors who believe in them) play in creating real, transformative impact, in driving innovation and in solving some of the world’s biggest challenges.

Aspen Ideas Festival, June 23-July 2
From innovations in science and technology to new models in early childhood education, many great ideas have been hatched and grown at the Aspen Ideas Festival throughout the years. This year, we’re excited to have our CEO Jean Case take part in a session on courageous philanthropy. She’ll be joined by Carrie Penner of the Walton Foundation and Ann Limberg of Bank of America, sharing opportunities to apply the Be Fearless principles to move interest in risk-taking, experimentation and making big bets to action in the philanthropic sector.

In addition to sharing highlights from these events, throughout the month of June we’ll be showcasing organizations and leaders who exemplify the ideals of turning interest into action for our community. We see this as a great learning opportunity and hope you will share your own experiences or best practices around the conversion of interest into action. Join us in person at one of these events, or share your thoughts with us via social media using @CaseFoundation and #Interest2Action on Twitter.

What’s Trending—Using Your Business as a Force for Good

Posted on by Case Foundation

This blog post is co-bylined by Sheila Herrling, SVP, Social Innovation at the Case Foundation and Hardik Savalia, Senior Associate, Standards, at B Lab—a nonprofit organization dedicated to using the power of business to solve social and environmental problems.

It’s undeniable; entrepreneurship is experiencing a culture shift. Everyday we hear more stories about the power of business to be a force for good. It’s no longer enough for an enterprise to earn a good profit. There’s a growing expectation that it will contribute to society and to a sustainable future. In his State of the Union Address, even President Obama articulated the need for businesses to get serious about improving their social and environmental impact. He stressed how businesses can do right by their workers, customers and communities, in addition to generating great profits.

Heeding the Call–Corporations committed to positive impact

Urgent social needs—access to energy, education, healthcare, clean water—don’t show signs of decline, making it clear that philanthropic and government resources alone won’t be sufficient to address them all. Communities around the world will need committed entrepreneurs and investors to help drive the next wave of great social change and environmental conservation.

Luckily, more than 1,600 companies including Patagonia and Warby Parker have taken the lead in this growing movement, by completing an extensive certification process to become B Corps. Yet, we believe that if we’re going to make real progress on social and environmental issues, we have to empower all companies, no matter the industry, location or size, with the tools to benchmark, measure and compare their positive impact on workers, communities and the environment. After all, how can any business start to improve their impact, without first knowing where they stand?

Through our partnership, we at B Lab and the Case Foundation have created the B Impact Assessment to do just this, and it’s already being used by more than 40,000 businesses in 80 countries. We’ve also recently released an enhanced, more user-friendly version of the Assessment to make it easier for any team member—ranging from CEO, to intern, to manager—to start this exercise confidentially for their business.

Ready to see it for yourself? Check out the new assessment!

B Impact Assessment SH

The Assessment takes users on a step-by-step journey through a variety of best practices that have already been adopted by leading companies. For example, what percent of the company’s workers receive a living wage? The tool provides examples from companies like Ben & Jerry’s on how they’ve successfully implemented a living wage program for all of their employees.

We believe there’s no single way to build a better business and the initial baseline assessment is the first step on a pathway to improvement. After completing the first, quick assessment, which on average takes about 30 minutes, we encourage companies to come back and use the built-in tools to set goals, create an action plan and start implementing those best practices to realize better social outcomes.

B Impact Report

Join the Movement–Use your business to drive social change.

The B Corps community and the Case Foundation, together are proud that more than 1,600 companies have fully committed to do their part as certified B Crops—redefining success for business—and that another 40,000 companies have shown an interest in doing better. We’re excited to invite all businesses to join this movement, and measure your ability to build stronger communities, create environmentally sustainable operations or cultivate empowering employment opportunities. We invite you to use business as a force for good.

Join our upcoming webinar, Increasing Your Impact & Improving Your Score on the B Impact Assessment, to learn more about how business can measure and improve their impact.

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