At the Case Foundation, we’ve set out on a mission to create an inclusive entrepreneurial space in which any entrepreneur, regardless of their gender, race or geographic location, has the opportunity to succeed and thrive. Too often we hear the same outdated myths and stereotypes of who can be an entrepreneur. Over time, these narratives have been reinforced and have left women and entrepreneurs of color on the sidelines. #FacesofFounders seeks to provide a wealth of inspiration capital by recognizing America’s diversity of talent and experiences that doesn’t always get equal coverage in the entrepreneurship space. By telling their stories of triumph and recognizing the changes they have inspired within their respective industries, we hope to change the way we view entrepreneurship and the importance of supporting diverse entrepreneurs.

Originally launched in 2016, the Case Foundation created this campaign to be the centerpiece of the Foundation’s inclusive entrepreneurship movement by highlighting a diverse array of entrepreneurs, focusing on women, entrepreneurs of color and entrepreneurs between the coasts. Nearly 750 founders took the time to submit stories of their own entrepreneurship journeys. Five of those stories were featured in Fast Company and we launched the Medium publication to continue telling the stories of incredible founders building businesses right now. Last month, we launched a new video featuring entrepreneurs from across the country and expanded the content on FacesofFounders.org so we can keep the drumbeat going and dig even deeper into the rich stories and lessons these powerful entrepreneurs can offer us.

What’s New?

• Resources for entrepreneurs. Entrepreneurs, you don’t have to build your business alone. We compiled a list of useful guides and tools on numerous topics to help you succeed.
• Resources for ecosystem builders. The Kauffman Foundation gathered resources to help the ecosystem builders who are on the ground working to build a better future and to grow a more inclusive economy.
• Resources for investors. InclusionVentures shared their key learnings from research and their experience supporting investment firms on building an inclusion strategy, in an effort to inspire and support investors’ interests in making inclusive entrepreneurship the norm.
• Data on the state of inclusive entrepreneurship. We dove into three types of data that show major disparities: the number of entrepreneurs and businesses; investments in entrepreneurship, mainly in the form of venture capital; and revenue these businesses are producing. We will update consistently as new data becomes available.
• Videos. In addition to the written stories we’ve been publishing on #FacesofFounders for the past year and a half, we have now added a suite of videos that allow you to hear directly from entrepreneurs how they’re getting to work, what barriers they’ve encountered and what successes they’ve had.

As we work to make the entrepreneurial space more inclusive, we recognize that this campaign goes beyond just the entrepreneur herself, and as Jean Case says, is an economic imperative for our nation. Entrepreneurs from all places and backgrounds can have the ability to lift up their communities, bring job growth and new innovations to our economy. Get ready to take the journey with us as we explore inclusivity and redefine the face of entrepreneurship.