Entrepreneurship and Inclusive Economics: Two Forces of Good

Four years ago, Gallup Chairman Jim Clifton declared, “the world will be led with economic force – a force that is primarily driven by job creation and quality GDP growth….the coming world war is an all-out global war for good jobs.” Today, economists and politicians alike generally agree that job creation and inclusive growth (growth that is shared across income groups) is the #1 issue to resolve – not only to restore America’s global economic standing but also to restore the American Dream of equal opportunity. Inclusive economics and entrepreneurship were central themes in President Obama’s 2015 State of the Union address, and top Republicans are increasingly talking about issues of inequality and wealth gap.

We have work to do to restore the American dream and to restore America’s standing in the world. Pew research shows median household wealth declined 39.4% from 2007 to 2010. Median net worth of American families has held stable through 2013, but we can’t be satisfied with this as the new normal. How can we move towards an increase? And how, particularly, can we make that growth inclusive by closing the current gap between whites earning 17 times more than blacks, the lowest point since 1989?

I spent the last 20 years working on issues of global poverty and international development. I sat on many panels that ended with this question: what is the most important thing the U.S. can do to reduce global poverty? And my answer was and remains the same: First, fix and grow our own country’s economy by driving new business, unlock capital and create new and lasting jobs; support and reward R&D and innovators and experimenters in every field coming up with new and bold ways of tackling the world’s most pressing challenges. Second, make sure the American dream – equality of opportunity – remains real. It is universal value that inspires all people everywhere.

This year, our Case Foundation team, is building up a pillar of work we call “Unleashing Entrepreneurship.” At the root of that pillar is a belief in the power of entrepreneurship to transform lives, create good jobs, rebuild the middle class, uplift struggling communities and close the opportunity gap that exists for too many. And that belief holds whether we are talking about New Orleans, Detroit or Nairobi – creating enduring jobs is perhaps the greatest antidote to poverty and hopelessness which erodes the very fabric of the tightly-knit communities the world needs to prosper.

As I’ve been trying to put words to my own beliefs in this space, I have found a kindred spirit in Jim Clifton who said: “If you were to ask me, from all the world polling Gallup has done for more than 75 years, what would fix the world – what would suddenly create worldwide peace, global wellbeing, and the next extraordinary advancements in human development, I would say the immediate appearance of $1.8 billion formal jobs. Nothing would change the current state of humankind more.” I encourage folks to read his book The War for Good Jobs, or at least this excerpt, and his thoughts on how to tackle this one city at a time.

Others have explored how we can clear the path to entrepreneurship for not only our generation, but for those to come. Here are some other pieces that have inspired me. I hope they do the same for you as we work to create more vibrant communities, a stronger America and a more prosperous global economy.

While we are in explorer mode finding a Case Foundation niche in this space, I invite you to share your thoughts – what inspires you? Tell us on Twitter by tagging @CaseFoundation and using the hashtag #CFblog or send me an email SheilaH@casefoundatdev.wpenginepowered.com/.

Spotlight on Social Enterprises: Sevamob

Here’s another exciting new social enterprise to start off your week! The Case Foundation and Entrepreneur.com magazine, in partnership with ImpactAlpha, highlight Sevamob for this week’s Spotlight on Social Enterprises.

Sevamob targets the lack of adequate primary healthcare in poor, rural areas of India by providing low-cost health services to low- and lower-middle income individuals. Services are packaged in bundles that can include primary care, dental checkups, prescription medications and health insurance. Sevamob’s founder and CEO, Shelley Saxena’s tech roots are apparent, given the company’s modern, online appointment scheduling systems and comprehensive patient health data repository, designed to easily connect patients and healthcare providers. With their unique approach, Sevamob is already serving more than 7,000 individuals.

You can learn more about this enterprise that successfully channels the power of technology to bridge to health services gap while focusing on high growth at Entrepreneur.com.

Introducing the Three Pillars of the Case Foundation

Ask anyone at the Case Foundation what kind of response they get when they explain the work of our foundation through our tagline: “We invest in people and ideas that can change the world,” and they’ll tell you they are often met with a smile followed by more questions. “Hmm… interesting, like what?” or “So are you about education, poverty or healthcare?” This challenge of finding the right way to talk about our work has dogged us for some time, especially since we are not an “issue” oriented foundation, but rather one that is driven by opportunities to innovate and spark new movements—that can develop in a wide variety of different areas. So in the last year we set out on an ambitious effort to find more effective ways to communicate what we really do. The official launch of our new website today is just the first of several changes you’ll see in the coming months.

The ambitious effort to understand how we could do better began by engaging a third party set of experts to perform an extensive audit of our communication channels among our peers, partners and influencers from a range of sectors. We surveyed and interviewed these groups and individuals to help us better understand how we could more effectively share information on the work of the Case Foundation, offer lessons learned and inspire others to create change. The feedback we received—from a combination of web surveys and in-depth conversations—provided a wide variety of insights for our team. This process was invaluable to us and we are grateful to many of you who participated and allowed us to identify a number of areas for improvement, from tweaks to the way we were engaging with our audiences on Twitter, to suggestions for refining our messaging, to wholesale changes to our strategy in some areas.

As we were presenting the feedback we received from the audit to our Board, my husband, who serves as Chair of the Case Foundation, offered a simple insight: “Can’t we find a way to talk about our work in a few ‘buckets’ people might understand?” I think a light bulb went off at that moment for all of us.

Armed with a charge from the Chair, and with valuable insights from many of our stakeholders, friends and followers, a new way to convey our work began to emerge. At about the same time, we added a valuable new senior member of our team, Sheila Herrling, whose detachment from our history proved invaluable in helping us reimagine how we look at and organize the various areas of our work.

So with the launch of this new website today, you’ll see how we’ve found our “three buckets” – only we now refer to them as “pillars.” They encapsulate what we see as our three main areas of interest – Revolutionizing Philanthropy, Unleashing Entrepreneurship and Igniting Civic Engagement – and within each pillar resides our various programmatic initiatives such as impact investing, Be Fearless and Millennial engagement. We purposefully designed the three pillars so that they stand independently, yet also clearly overlap to illustrate where we recognize how our work may intersect. While there still may be an occasional outlier that doesn’t perfectly fit into one of the buckets, we think these three areas hit the mark. And while we still embrace the mission that we invest in people ideas that can change the world, these new pillars provide more clarity around the vision and aspirations of our work, as conveyed in the
image below.

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This elegant image, as a graphical representation of our three pillars, by no means indicates that our work is done here. Our approach with the website, just as with change and innovation overall, is based on iterations–based on the Lean Startup principle we strongly embrace at the Case Foundation, known as “minimum viable product.” As a team, we debated if we felt comfortable launching today, when there are still some parts to fill in, and some enhancements we’ll add. In the end, we made the decision that we want to continue to refine and make better our attempts to share content, learnings and opportunities for engagement–and so with the launch today we are committing to watching and listening. We will continue to adapt our new site to reflect the changing needs of our audience and the work of the Foundation to deliver the best product possible.

On the technical front, there’s quite a lot of exciting new enhancements and we invite you to “go behind the scenes” and discover the new generation of technology and tools we’ve deployed to make your time on the site most engaging, efficient and fun – – this companion blog by our very own Allie Burns and Brian Sasscer, goes deeper into both the features and some of the thinking that led to our new look and feel. Allie and Brian did most of the “heavy lifting” on this effort and once again I feel so grateful for our amazing team! As always, we warmly welcome your feedback and insights as we move forward.

Let us know what you think on Twitter using the hashtag #NewCFsite!

Welcome to Our New Website!

This post was written by Allyson Burns and Brian Sasscer on behalf of the Case Foundation:

After a few weeks of being in “stealth mode,” we’re incredibly excited today to unveil a new look and feel here at CaseFoundation.org! This is the first step in the rollout of our new “Digital Roadmap” to ensure we’re putting our best digital foot forward on all fronts.

Last year, we embarked on a full audit of the Case Foundation’s digital presence to understand how our entire web portfolio, including CaseFoundation.org, as well as our social media outlets, could serve as a more effective tool for engaging with our key constituents. The audit process involved gathering detailed feedback from our partners, friends and peers in the sector – without which this new digital roadmap would not be possible.

The newly designed CaseFoundation.org draws on some of the latest tools and technologies, and is designed to more clearly highlight our work and provide valuable resources for the sector based on what we’re learning. Our hope is that this new design will make it easier for users like you to find the information they want.

And as our CEO, Jean Case, has explained, related to the work of the new website – and this inquisitive process – is a new way we’ll talk about our work going forward. It was a high priority for us to take the learnings from our audit process and translate them into a user-friendly website design, content and strategy. Engaging a creative web design team, we set out to provide a fresh look with bold features, engaging content and imagery and an intuitive flow of information. You will now see an intuitive speaking navigation at the top of every page with easy-to-use drop-down menus to help you explore the site. There is also a new “Who We Are” section that features language explaining our philosophy, team structure and history (be sure to check out the interactive timeline at the bottom of the page). Another significant addition to the site is a new section titled, “What We Do” that introduces the three pillars that ground the work of the Foundation, including: civic engagement, entrepreneurship and philanthropy. We invite you to explore these pillars and the evolving program areas that are built upon them including Impact Investing, Be Fearless, Economic Mobility, Millennial Engagement and more.

We took design inspiration from a number of sites, including: TED Ed, Kickstarter and Apple, and embraced new features such as conversational filters, immersive images and “sticky” fixed navigation. The site is also now responsive, meaning you can easily view on your desktop, laptop, tablet or mobile device without compromising the viewer experience.

You’ll also see us continue to roll out changes across our digital platforms such as Twitter and Facebook, some of which we’ve already begun to implement. For example, you may have noticed a shift away from sweepstakes and contests as a way to interact with our communities and attract new members. Rather, we are now focused on publishing more targeted posts related to relevant social sector content tailored for each platform in an effort to garner more meaningful engagement. While we still actively review analytics related to our social media outreach, engagement is the name of the game and trumps impressions and likes.

We also heard loud and clear from the digital audit that you wanted to hear more from the individuals on our awesome team – so you’ll see us making a more concerted effort to lift up the diverse viewpoints and experiences of our team members across digital platforms. This also translates into our email strategy. Feedback from users indicated that email is a vehicle through which they want to receive updates, news and information from the Foundation. So we’ve made it easier to sign up for email and have started implementing a detailed segmentation process to make sure the information becomes more targeted and specific to reader’s needs and wants. (If you’re not signed up for our email list already, please make sure to do so in the form provided at the bottom of this page!)

That’s it for now, but the new website is a work in progress to be sure. Check back with us regularly to see what other changes and improvements we have made. And after you’ve taken a spin within the new pages, we invite you to share any feedback, as that will help us continue to improve the site.

Let us know what you think on Twitter using the hashtag #NewCFsite!

Spotlight on Social Enterprises: KZ Noir

This week the Case Foundation and Entrepreneur.com magazine, in partnership with ImpactAlpha, are spotlighting KZ Noir on the Entrepreneur.com Impact Investing topic hub.

As coffee culture continues to demand high quality, exotic coffee flavors, consumers are also increasingly driven by environmental and social concerns. There is a high demand for coffee that is sustainably grown and fairly sourced. One company in particular, Rwanda-based KZ Noir, has produced positive returns on all fronts: consistent profits in a volatile industry, high quality coffee that is sold across the globe and positive social benefits that go beyond fair pay and environmental sustainability. It may come as a surprise, but if you enjoy fair trade, robust coffee, your favorite morning cup may just come from KZ Noir beans.

Learn the full story on their commitment to social impact and quality here.

Can Startups Save the American Dream?

Last year, I traveled more than 1,800 miles to witness first-hand the role that entrepreneurs are playing in reviving local economies and driving innovation in cities throughout the heart of America. I’m thrilled to see that the rest is certainly rising in places like Pittsburgh, which is taking advantage of its Steel City roots to usher in a new era of engineering and robotics innovation, or Cincinnati capitalizing on the iconic brands that call the city home to build the next generation of consumer companies. Or in Nashville, where startups are capitalizing on the city’s health care heritage to create new kinds of digital health and wellness companies, or St. Louis, which is emerging as a hub of innovation for agtech (agricultural technologies) and bioscience. But at a time when the opportunity gap is growing and the divisions in communities seem to be widening, we can’t forget that entrepreneurs can – and must – also play a role in creating pathways for all, and in helping to rebuild America’s shrinking middle class.

So when the University of Virginia approached me to help answer the question, “Can Startups Save the American Dream?” I jumped at the opportunity. While we’ve known for some time that young companies are responsible for a majority of new jobs created in the past several decades, less is known about the role that startups can play in creating jobs specifically for the middle class. Over the past several months, I, along with fellow co-chair Carly Fiorina and a dozen entrepreneurs, policy experts, thought leaders and journalists, have served on a commission organized by the Milstein Symposium at UVA’s Miller Center to explore innovative, yet practical, ideas on how to create and sustain middle-class jobs through entrepreneurship.

I’ve long said that entrepreneurs are the secret sauce of America – building not only iconic companies but entire industries. Historically, entrepreneurship hasn’t always been about the next big exit, but rather about creating pathways to the middle class and attaining the American Dream. And entrepreneurs must again be at the heart of rebuilding the American economy. There are many encouraging signs: as a nation we have created more than 10.9 million jobs over the last 57 months (the longest streak of private-sector job growth on record); the stock market is at an all-time high with the Dow Jones above 18,000 points; our high-school graduation rates are the highest they have ever been and more students are earning post secondary degrees than ever before; and policy reforms like the American Jumpstarting Our Business Startups (JOBS) Act, which creates better access to capital and incentivizes investment in young companies, were implemented.

At the same time, the income gap continues to widen, and not enough people are feeling the impact of the economic rebound. Too many people are still without jobs. And some of the data show a troubling slowdown in both new company starts and the rate at which young companies are creating new jobs. A 2014 study by Brookings shows that businesses are closing at a higher rate than being created for the first time in 30 years of data. This decline in business dynamism is happening universally across all U.S. regions. Kauffman research on entrepreneurial activity found that the rate of business creation declined from .30 percent of adults in 2012 to .28 percent of adults in 2013 continuing the downward trend from 2011.

It is with this backdrop that our Milstein Commission worked to develop recommendations for new ways to boost America’s entrepreneurial energy and provide new pathways for creating middle class jobs. We’re thrilled to unveil the following five recommendations in a new report out this morning:

Unlock Capital for Main Street Entrepreneurs

Programs like the Community Reinvestment Act and increased Community Development Financial Institution Investments (CDFIs) can provide access to critical sources of capital that entrepreneurs need to launch, sustain or scale their operations.

Accelerate impact investing through program-related investments (PRIs)

Impact investing can help transform and advance the middle-class through contributions to innovations in areas such as healthcare, energy and education, all important for middle-class households. Expanding awareness and accessibility of PRIs capital pools can encourage more impact investing among foundations and mainstream investors.

Build a Regulatory Roadmap

Starting and maintaining a business can be overwhelming with numerous rules and regulations to navigate. A “Regulatory Roadmap” can help entrepreneurs navigate the landscape and encourage regulators to streamline their processes.

Empower the next generation of entrepreneurial leaders

Many children have an entrepreneurial spirit to tackle the world’s problems and think outside the box, but by the time they go through school, all those instincts change. Creating a national competition for students at the K-12 level can help to energize students’ interest and expose them to entrepreneurial thinking and the possibility of taking the path to becoming an entrepreneur.

Equip civic leaders to build entrepreneurial ecosystems

Creating an “Ecosytem-in-a-Box” will give community and civic leaders the tools and knowledge to foster a thriving entrepreneurial community and boost their local economies.

It’s also important to note what we mean when we talk entrepreneurship. When you say the word “startup,” what comes to mind for many are technology and Internet companies. Tech companies have indeed been the source of invaluable innovation and job creation, but have also in some cases been job destroyers. The young companies that will rebuild our middle class will be those that focus on creating real jobs, not just on creating monetary value. Take Revolution Foods, for example – as a result of its mission to provide healthy school lunches, the company has created nearly two thousand middle class jobs in cities across the country.

Later this morning, Carly and I will join our fellow commissioners and Steve Clemons from The Atlantic at the Halcyon House to discuss these recommendations with a group of stakeholders from the government, corporate, nonprofit and entrepreneurial communities. We hope you’ll join us online via the livestream at: 10:30am via.

Our hope is to spark not just a dialogue, but collaborative action in moving these ideas forward as we seek to accelerate entrepreneurship and as a result create more onramps to achieve the American Dream. And, we need more spaces like the Midtown Global Market that I visited in Minneapolis, which empowers aspiring low income and immigrant entrepreneurs to start their own businesses – enabling people like Enrique, the owner of La Loma Tamales in the Global Market, to build what could be the next Chipotle. I encourage you to read the report HERE, share your thoughts with us #FutureofEnt and join us in taking action.

Spotlight on Social Enterprises with Entrepreneur.com

The Case Foundation and Entrepreneur.com magazine, in partnership with ImpactAlpha launched a series titled, “Profiles of Impact” in an effort to spotlight the growing number of social enterprises that deliver both financial and social returns. The proliferation of impact investing opportunities has sparked a burgeoning movement with great potential. Every Tuesday we will feature new companies and funds providing profits with a purpose in fresh and innovative ways. These entities are paving the way for a market that is more socially, environmentally and economically sustainable.

This week, Entrepreneur.com features Ecologic, whose mission is to create a more sustainable world through better packaging choices. In the face of staggering statistics, “71% of today’s plastic milk and laundry bottles are sent to landfills where they sit for centuries.” Julie Corbett, founder of Ecologic, is driven by the belief that consumers deserved a better, more ecologically sustainable option. Corbett and her team are expanding Ecologic to help diminish the amount of waste created by the production and disposal of plastic bottles and containers in communities around the world.

Visit Entrepreneur.com to read the full story and check out past posts from the series.

Are You Ready to Change the World in 2015?

As we dive into 2015 it seems fitting to take a moment to reflect on the past year—to celebrate the big wins, learn from the losses and contemplate our collective impact on the people and communities in which we can all play a role. Last year, changemakers rallied together from around the world to make their own marks on the social sector—marks that left an indelible impression we call change. These actions inspired, challenged and drove countless people and organizations, including us, to make big bets, to take risks and to let urgency conquer fear.

In honor of 2014’s unique milestones and the organizations and groups that made them happen, we created a special video that highlights the big wins we achieved together and reminds us of the critical challenges that still remain in 2015.

We’re also celebrating the important work of the representative groups in this video by providing several of the featured organizations with awards totaling $25,000 to help them make an even greater impact in 2015.

For us here at the Case Foundation, 2014 will be remembered as a year of movement building through our advancement of impact investing; a year of action with the debut of a new Be Fearless Action Guide supporting the work of bold changemakers; and a year of learning as we forged new partnerships and explored new issue areas that impacted our work and that of the sector. Most importantly however, we will remember 2014 as a great year during which visionaries came together to help build a better world.

It is our hope that this video helps you reflect on your own impact in 2014 and inspires you to create the change you want to see in 2015 and beyond.

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